Insurance Agency Marketing & Lead Gen Web Seminars

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January 18th, 2020

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Trucking Lead Gen Results – 12.5 to 30.8 Exclusive Phone Appointments Per Month

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January 18th, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 30.8 New Prospect Appointments/month
  • 5 to 25 Power Units – 22.1 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.5 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Agency Exclusive Trucking Lead Gen Packages Available

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January 12th, 2020

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Insurance Agency Websites - Insurance Agency MarketingGrow your trucking agency with 12.3 to 30.6 exclusive appointments per month (depending on your power unit profile). Here are a few of the important services your trucking lead gen package will include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls
  • Instant Lead Alerts with Detailed Prospect Data

Contact us for a 15 minute trucking lead gen review – and learn how and why other agencies are succeeding with this proven lead generation package.

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5 Keys to a Successful Content Marketing Strategy for Your Insurance Agency

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January 5th, 2020

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Content MarketingBy now, most insurance agencies and wholesale brokers have realized the power of content marketing as a critical element of social selling. Content marketing is a powerful tool for attracting potential customers, making connections and building relationships with your target audience.

Content marketing isn’t easy. But if it is done correctly, content marketing works in every industry, in every business, every time. All too often businesses don’t adequately prepare for the demands of developing and executing a successful content marketing strategy.

In practice, content marketing is hard work. You need to have a strategy so that search engines (such as Google) and your target audience can find you. It’s the hard work of sharing valuable, relevant content that your audience is looking for that captures their attention.

Here are 5 keys to successful content marketing:

  1. Take content marketing seriously – Content marketing can be an efficient and powerful way to grow your audience and your agency. For content marketing to work, you need to invest, prioritize and execute. In order to achieve serious results, content marketing must be taken seriously.
  1. Build relationships first – Content marketing is a long-term strategy. Success is no longer measured by the size of your email list, but by the size of your audience. When we build relationships first, those relationships turn into your audience. That audience then becomes your customer or partner, which turns into revenue.
  1. Stop overtly selling – People (including people in your target business audiences) are tired of being sold too. They are savvy consumers who understand the connection between where they are consuming content and who provided the content. Always selling pushes your potential audience away because they will seek other sources of information.
  1. Focus on your specialty/ies – The era of generalization is gone. People look for experts in the specific area of topic for which they are seeking. From a search engine and brand-building perspective, specialization is a pillar of content marketing success.
  1. Invest in your content marketing strategy – Content marketing can have a very high ROI if done right. Doing it right means investing in bandwidth, tools and people. You need to have all of the parts of an online marketing funnel functioning well in order for a content marketing strategy to be successful. You will need to invest time and money in order to see the results you are seeking.

Want to learn more about how you can gain a competitive edge with a content marketing strategy? Contact StartUpSelling and we will be happy to help you explore how content marketing can benefit your company. Call us today at (518) 222-6392 to get started.

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How Insurance Agencies & Brokers Maximize Their Social Media Investment

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January 5th, 2020

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1Insurance agencies and wholesale brokers are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule.

The most successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies, brokers and wholesalers are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies, brokers and wholesalers. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Originally Posted by John Scranton on June 22, 2015

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December Trucking Lead Gen Results – 12.3 to 30.6 Exclusive Phone Appointments Per Month

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January 1st, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 30.6 New Prospect Appointments/month
  • 5 to 25 Power Units – 22.1 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.3 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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2019 Trucking Lead Gen Results – 31.2 Exclusive Phone Appointments Per Month

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December 15th, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 31.2 New Prospect Appointments/month
  • 5 to 25 Power Units – 22.1 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.3 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Top 3 Insurance Agency Marketing Videos

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December 8th, 2019

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Insurance Agency Marketing Check out StartUpSelling’s Top 3 Insurance Agency Marketing Videos:

Whether you’re a $1 Million Agency trying to build your pipeline, or a $1 Billion Broker seeking assistance with a sophisticated Search Engine Optimization initiative, the insurance marketing experts at StartUpSelling can help. Reach out to us for a complimentary marketing and lead generation review.

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Trucking Lead Gen Results: 14.2 to 25.6 Exclusive Phone Appointments Per Month

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December 8th, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 25.6 New Prospect Appointments/month
  • 5 to 50 Power Units – 16.5 New Prospect Appointments/month
  • 5 to 75 Power Units – 14.2 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Webinar On Demand: Insurance Lead Gen for Trucking & Other Niche Markets

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December 1st, 2019

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Check out this on-demand webinar sharing successful strategies for insurance agencies generating leads in transportation and other niche markets:

* Supporting producers with effective lead gen
* Building a prospect email list
* Appointment setting tips & strategies
* Creating a lead handling process
* ROI tracking and refinement

Watch the webinar here: https://startupselling.com/johnscranton/trucking-webinar/

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How Smart Insurance Agencies are Saving Time & Creating Quality Content

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December 1st, 2019

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1By now, astute insurance agencies, brokers and wholesalers understand the value and importance of content marketing. Content marketing refers to creating and distributing relevant content using online frameworks such as websites, social networks, blogs, white papers, videos, e-zines, e-newsletters, etc. Many agencies struggle with the workload issues, motivation and inspiration needed to keep up with a long-term content strategy.

Here are some strategies that may help you plan and stay on top of your content marketing goals:

  1. Take time to curate content to explore new, interesting ideas. Use content curation tools like Feedly, Pocket or Evernote to help you discover, track and easily locate articles, videos and other relevant content your clients will appreciate.
  2. Use social media sharing tools like Buffer, PostPlanner, Hootsuite or SendSocialMedia that allow you to find and post to your social platforms directly from your internet browser, saving time and effort.
  3. Organize a team to help. The process of implementing content strategy is fraught with many nuances and challenges and requires an understanding of content creation and an established pattern of interaction between all members of the team. A strong content development team should include a content strategist, developer, copywriter, designer, SEO expert and other company representatives as needed.
  4. Assign the primary responsibility for content to a single project manager who will assign duties, provide oversight, ensure quality control standards are met and deadlines are met.
  5. Develop a content strategy that includes: target audience demographics and buyer persona, a primary message, secondary or tertiary messages, a compelling offer or “hook”, calls to action,  multiple types of delivery methods (i.e. blogs, social network posts, graphics, videos, webinars, articles, white papers, resource guides, etc.).
  6. Set regular meeting times to review issues as well as progress.
  7. Evaluate the results of your content strategy and refine future planning as needed.

Many insurance agencies, brokers or wholesalers outsource content creation to a competent marketing  firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective content marketing strategies for insurance agencies, brokers and wholesalers.

Originally Posted by John Scranton on June 26, 2015

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Insurance Agency Marketing & Lead Gen Webinar Library

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November 24th, 2019

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November Trucking Lead Gen Results: 14 to 25 Exclusive Phone Appointments Per Month

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November 24th, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 25.4 New Prospect Appointments/month
  • 5 to 50 Power Units – 16.4 New Prospect Appointments/month
  • 5 to 75 Power Units – 14.2 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Exclusive Trucking Lead Gen Packages Available for Insurance Agencies

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November 17th, 2019

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Insurance Agency Websites - Insurance Agency MarketingGrow your trucking agency with 14.2 to 25.4 exclusive appointments per month (depending on your power unit profile). Here are a few of the important services your trucking lead gen package will include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls
  • Instant Lead Alerts with Detailed Prospect Data

Contact us for a 15 minute trucking lead gen review – and learn how and why other agencies are succeeding with this proven lead generation package.

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Recorded Webinar: Insurance Lead Gen for Trucking & Other Niche Markets

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November 10th, 2019

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Check out this on-demand webinar sharing successful strategies for insurance agencies generating leads in transportation and other niche markets:

* Supporting producers with effective lead gen
* Building a prospect email list
* Appointment setting tips & strategies
* Creating a lead handling process
* ROI tracking and refinement

Watch the webinar here: https://startupselling.com/johnscranton/trucking-webinar/

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Trucking Agency Closes 15 Truck Account from Specialized Lead Gen Program

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November 10th, 2019

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Trucking LeadsGrow your trucking agency with 14.6 to 24.6 exclusive appointments per month. A trucking agency using this program recently closed a 15 truck account and was referred to a six figure opportunity. Services include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Trucking Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls

Contact us for a 15 minute trucking lead gen review and learn how your agency can succeed with this proven lead generation program.

StartUpSelling also provides website development, video creation, social media marketing, PPC, SEO, email marketing, webinars and more.

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November Trucking Lead Gen Results: 14.2 to 25.4 Exclusive Appointments Per Month

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November 3rd, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 25.4 New Prospect Appointments/month
  • 5 to 50 Power Units – 16.4 New Prospect Appointments/month
  • 5 to 75 Power Units – 14.2 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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