Watch our Insurance Agency Marketing & Lead Gen Webinars

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September 16th, 2019

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Leverage Your Agency Website for Marketing & Lead Gen

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September 16th, 2019

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How can insurance agencies better utilize their website to improve marketing and capture leads?

  • Ensure your website is optimized for search
  • Add a value proposition video to your homepage
  • Leverage social media and blog feeds
  • Provide case studies and client testimonials across the site
  • Make the website mobile-friendly, easy to navigate and SSL
  • Keep content and code up to date!

If you are looking to get more from your website, click here to schedule a personalized website, marketing and lead gen review.

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5 Tips to Unlock the Potential of Lead Generation for Trucking Insurance Agencies

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September 10th, 2019

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Insurance Agency Websites - Insurance Agency MarketingMany insurance agencies have unlocked the tremendous potential of appointment setting for trucking lead generation. Here are three recent examples of what can be accomplished:

  • 1 to 5 Power Units – 25 new prospect appointments per month
  • 5 to 25 Power Units – 17 new prospect appointments per month
  • 5 to 75 Power Units – 13 new prospect appointments per month

So how are these agencies filling the pipeline with in-profile prospects? Here are five tips each agency leverages to achieve impactful and profitable trucking lead generation results:

  1. List – A poor list will produce a poor result. Make sure your trucking prospect list includes accurate contact information, current renewal dates, and is scrubbed to remove accounts outside your target profile. Don’t waste time on accounts you don’t want or can’t write.
  2. Pitch – A clear and concise call pitch that quickly conveys value and expertise will attract attention and elicit opportunity. Long, vague or indirect approaches will frustrate prospects, appointment setters and waste time.
  3. Appointment setter – Not all appointment setters are created equal. It takes a unique skill set to be able to dial the phone 20+ times per hour, deliver a pitch with clarity and enthusiasm, deal with rejection, and close appointments when the opportunity arises. Finding a professional who can consistently produce results is the linchpin for appointment setting success or failure.
  4. Lead handling – A clear and documented lead handling process will ensure that agency producers have a formula to successfully harvest the crop of leads. This step by step guide will prevent missed opportunities.
  5. Reporting – Execute, measure, refine, repeat. Accurate reporting and tracking are required to determine the success of any lead generation initiative.

Many agencies find that it is more efficient and effective to outsource these tasks as it is time consuming to interview, hire and train appointment setters, and challenging to monitor and constantly refine lead generation project nuances.

To learn more about trucking agency lead generation, contact us for a complimentary review and learn how and why other agencies are succeeding with this proven lead generation methodology.

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Creating Your Insurance Agency Website Resource Library – Reblog

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September 9th, 2019

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Insurance Agency MarketingYour insurance agency likely has valuable advice and content to offer, and probably wants to share at least some of these things with prospects and clients. If so, your agency should create a compelling insurance agency website resource library. Website resource libraries provide a great opportunity for businesses, by providing a cost-effective platform to share information which can attract prospects, and improve client retention.

What is a Website Resource Library?

Think of an Insurance Agency Website Resource Library as a content hub, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials and other important information. The goal of this insurance content hub is to improve information sharing with employees, clients and prospects.

Types of Content in a Resource Library

There are hundreds of content types that might be offered in an Insurance Agency Website Resource Library, ranging from best practices recommendations to marketing collateral. Let’s review some of the more traditional content types that an insurance agency might offer in their library. These include, but are not limited to: [Read More…]

Originally Posted on September 17th, 2018 by 

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August Trucking Lead Gen Results – 14.6 to 24.6 Exclusive Appointments Per Month

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September 3rd, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 24.6 New Prospect Appointments/month
  • 5 to 25 Power Units – 15.9 New Prospect Appointments/month
  • 5 to 100 Power Units – 14.6 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Hard Market = Big Opportunity for Trucking Agencies

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August 21st, 2019

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Capitalize on the hard market with 13.4 to 25.1 exclusive trucking appointments per month. Leverage this exclusive lead gen program to grow your agency. Services include:

  • Prospect List Creation with X-DatesTrucking Leads
  • Customized Target Trucking Profile by Size, Location, Etc.
  • Custom Call Pitch & Ongoing Refinement
  • Experienced Trucking Appointment Setting Professional 
  • Bilingual Appointment Setters Available
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls

Contact us for a 15 minute trucking lead gen review and learn how you can succeed with this proven lead generation package.

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Top 3 Reasons Insurance Agency Telemarketing Campaigns Fail – And How to Fix Them

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August 18th, 2019

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Insurance Web MarketingProblem 1: Bullpen – The bullpen mentality has long been a fixture in the telemarketing industry.  Pile cheap labor into cubicles, toss them call sheets and say go.  Better yet, off-shore to a bullpen in India.  This creates a bevy of issues, beginning with a noisy and distracting environment.  This is not a professional representation of your business.

Solution – A professional and articulate person working from a quiet office.

Problem 2: Auto-Dialers – When a computer manages your telemarketing campaign, your prospects hear clicking, strange noises and connection delays before they hear the voice of a real person.  That is, if the call is not dropped.  To be sure, this method increases the number of dials per hour.  But at what cost?

Solution – A system of best practices which allows a caller to actually dial the phone 25 times per hour.

Problem 3: Don’t Understand Your Business – Your business and products/services/solutions are complex and nuanced.  Your unique expertise sets you apart.  If your telemarketing partner does not understand your business at both a strategic (project manager) and tactical (caller) level, your value is lost and you are simply asking to submit a bid.

Solution – Engage with a telemarketing partner who specializes in your industry.

For more information about Insurance Agency Telemarketing, please contact John Scranton johns(@)startupselling.com.

Originally Posted on October 6, 2016 by John Scranton

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How to Keep Your Insurance Agency Email Marketing Fresh & Effective

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August 18th, 2019

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Insurance Email MarketingEmail marketing is here to stay. While there are some naysayers who try to assert that email marketing is “dead,” wise B2B insurance marketers have discovered the incredible power of email marketing over the long-haul.

Scientific evidence supports this perception. Even though there are competing marketing channels (i.e. social networks, mobile apps, online advertising campaigns, etc.), email remains a vital and central component of an effective B2B marketing strategy. In research conducted by eMarketer in 2014, researchers found that “email is one of the most widely used and established of all platforms.”

And in a study conducted by Adobe, researchers studied email marketing opportunities and trends. They found that not only is email an effective marketing strategy for the company, but it’s undergoing “a remarkable transformation.” Just as the world of marketing has been transformed by the internet in general, new technologies and consumer expectations are driving new ways of thinking about and using email marketing to reach target consumers.

First of all, consumers today expect email to be personalized and relevant to their interests. Gone are the days of “one-size fits all” email campaigns. In today’s mobile lifestyle, consumers continue to relay on email that reaches them directly in ways that are meaningful to them.

Design Email Campaigns that are Mobile-Friendly

Readers today open 61% of their emails on mobile devices. 80% will delete emails that “don’t look good.” Marketers need to ensure that their emails are optimized for all viewing scenarios, including mobile. Mobile responsive designs will increase open rates by 16-17%, and click-through rates by up to 24%. (Adobe, 2014)

Use Data to Tailor Messages to Subscriber Segments

People today are inundated with information. Email messages need to be personalized and relevant to the needs and interests of the individual. Using data tracking and retargeting technology, marketers can adjust the messages according to the histories and interests of the target groups. Using post-delivery insights, marketers can update the message based on new information. The ability to make emails more dynamic gives brands a chance to deliver a more relevant experience.

Ensure Content is Robust and Compelling

Content is vitally important in today’s world of email marketing. Stay abreast of trends and technology; be prepared to engage the reader and compel them to take the next step in the sales funnel.

Understanding consumer expectations and new email trends, as well as exploring ways to meet those expectations and play to those trends will garner an increasing ROI on their email campaigns and will breathe new life into customer relationships.

Many insurance agencies, brokers and wholesalers outsource their email marketing campaign management to a competent marketing firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective email marketing strategies for insurance agencies, brokers and wholesalers.

Originally posted by John Scranton on July 7, 2015

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How Insurance Agencies are Maximizing Their Social Media Investment

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August 11th, 2019

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1Insurance agencies and wholesale brokers are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule.

The most successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies, brokers and wholesalers are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies, brokers and wholesalers. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Originally Posted by John Scranton on June 22, 2015

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On-Demand Webinar: Insurance Lead Gen for Trucking & Other Niche Markets

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August 5th, 2019

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Check out this on-demand webinar revealing successful strategies for insurance agencies generating leads in transportation and other niche markets:

* Supporting producers with effective lead gen
* Building a prospect email list
* Appointment setting tips & strategies
* Creating a lead handling process
* ROI tracking and refinement

Watch the webinar here: https://startupselling.com/johnscranton/trucking-webinar/

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How Smart Insurance Agencies are Saving Time and Generating Quality Marketing Content

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August 5th, 2019

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1By now, astute insurance agencies, brokers and wholesalers understand the value and importance of content marketing. Content marketing refers to creating and distributing relevant content using online frameworks such as websites, social networks, blogs, white papers, videos, e-zines, e-newsletters, etc. Many agencies struggle with the workload issues, motivation and inspiration needed to keep up with a long-term content strategy.

Here are some strategies that may help you plan and stay on top of your content marketing goals:

  1. Take time to curate content to explore new, interesting ideas. Use content curation tools like Feedly, Pocket or Evernote to help you discover, track and easily locate articles, videos and other relevant content your clients will appreciate.
  2. Use social media sharing tools like Buffer, PostPlanner, Hootsuite or SendSocialMedia that allow you to find and post to your social platforms directly from your internet browser, saving time and effort.
  3. Organize a team to help. The process of implementing content strategy is fraught with many nuances and challenges and requires an understanding of content creation and an established pattern of interaction between all members of the team. A strong content development team should include a content strategist, developer, copywriter, designer, SEO expert and other company representatives as needed.
  4. Assign the primary responsibility for content to a single project manager who will assign duties, provide oversight, ensure quality control standards are met and deadlines are met.
  5. Develop a content strategy that includes: target audience demographics and buyer persona, a primary message, secondary or tertiary messages, a compelling offer or “hook”, calls to action,  multiple types of delivery methods (i.e. blogs, social network posts, graphics, videos, webinars, articles, white papers, resource guides, etc.).
  6. Set regular meeting times to review issues as well as progress.
  7. Evaluate the results of your content strategy and refine future planning as needed.

Many insurance agencies, brokers or wholesalers outsource content creation to a competent marketing  firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective content marketing strategies for insurance agencies, brokers and wholesalers.

Originally Posted by John Scranton on June 26, 2015

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July Trucking Lead Gen Results – 12.9 to 24.5 Exclusive Appointments Per Month

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July 28th, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 24.5 New Prospect Appointments/month
  • 5 to 25 Power Units – 15.9 New Prospect Appointments/month
  • 5 to 75 Power Units – 12.9 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Reblog: Using Gated Content for Insurance Agency Lead Generation – by Alan Blume

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July 21st, 2019

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What is gated content?

Insurance agency marketers leverage gated content for lead generation, by trading digital content fulfillment for visitor information such as name, email, organization, industry, title, etc. The digital content can be offered through insurance agency email marketing campaigns, PPC campaigns, social media marketing, blogs or newsletters, to mention a few of the insurance marketing vehicles which can be used.

Gated content specifically refers to front end form-based materials, such as articles, case studies, videos and white papers, which require visitors to provide information (fill out a form) before allowing access to that digital information. The form may simply require a name and email address, or depending upon the perceived value of the information, may require additional detail and demographic information about them and their and organizations.

Then what is ungated content? Ungated content presents information to the visitor on demand. Though there may be an option to sign up or provide information via a Call To Action, visitors can access the content immediately without any information required. [Read More…]

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My Dog is the Best Salesperson I Know – Popular Blog Post

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July 14th, 2019

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This blog, posted just prior to Memorial Day weekend 2010, remains one of the most read in our history.  Enjoy.

My Dog is the Best Salesperson I Know

Posted on May 28th, 2010 by John Scranton

I like to think that I am a capable salesperson.  I inherited the sales “gene” from my father, and I have been able to make a career of selling or helping other organizations sell.  However, a truly honest assessment shows that I am not even the most skilled sales professional in my own home.  That distinctive honor goes to my dog.  In case you are wondering, he is a three-year old hound mix named Flash.His sales methodology is simple, and he produces consistent results.  Borrowing a few principles from my friends at Dale Carnegie – Flash is genuinely interested in others, he shows sincere appreciation, and he makes those around him feel important.  He does this with no expectation of receiving anything in return.  As long as his survival needs have been met, he is happy to invest all his time in others.

The results speak for themselves.  He literally has a fan following in our neighborhood.  He eats more bacon and steak than any dog I have ever known.  His formula for success is to provide value without expectation, and he is rewarded without fail.  Now if I could only get him to supplement his efforts with a few cold calls.

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