A strong outbound insurance lead generation program should include an educational insurance webinar series for both prospects and clients. Agencies, brokers and wholesalers which have incorporated insurance webinars into their marketing initiatives have seen impressive results, with registration rates ranging from 25 registrants to over 500 registrants, and attendance averaging 60%. Webinar marketing initiatives can be effective for essentially any organization but are most effective when targeting verticals (Insurance Transportation, Construction, Benefits, etc.).
Web Seminar Marketing
Webinars help showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to trusted partner and consultant. And webinars maintain a long shelf life, as recordings can and should be added to your website, blogs and YouTube. For example, our marketing team recorded a webinar over 9 years ago that is still racking up views today. Insurance Agency Marketing Plans: How to Insure the Success of Your Producers has over 19,000 views, and continues to produce insurance agency leads. Your recorded webinars can provide valuable content marketing opportunities for years to come.
Where can you find topics and speakers? Leverage internal experts, external partners, carrier partners, CPAs, tax advisors and industry consultants to create a well-respected and well attended webinar series. And to help ensure an optimum result, work with the StartUpSelling insurance marketing team, which has provided guidance, support and infrastructure for thousands of insurance webinars over the past 15 years.
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