Insurance Agency Website Analytics

Posted on

May 31st, 2022

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Insurance agency web analytics professionals leverage tools to better understand the behavior of visitors to your website. This analysis includes tracking, reviewing, and reporting key data to measure site activity, including individual pages, forms, and calls to action as well as client portals, videos, and more. Web analytics help identify opportunities to improve conversion and user experience while improving insights into prospect behaviors and areas of opportunity for branding and communication. Leading-edge tools help agencies and brokers track and monitor:

  • Website trafficInsurance Agency Lead Generation
  • Page traffic
  • Traffic sources
  • PPC/CPC traffic
  • Average time per page
  • Average session duration
  • User flow and bounce rate
  • Traffic by date and time
  • Search visibility
  • Traffic by region
  • Broken links
  • Domain authority and more!

If you’re ready to take your website to the next level, contact our SEO and website analytics team to discuss the future of your Internet visibility!