Insurance Agency Web Marketing Webinar Summary Outline

Posted on

November 16th, 2011

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Insurance Agency Web Marketing – Presented by StartUpSelling, Inc.

Speakers: John Scranton & Alan Blume

  • Agenda
    • What is Insurance Agency Web Marketing?
    • Discussion of the Key Elements
    • Your Complimentary eBook
    • Question & Answer Session
  • Keys to an Effective Website 
    • It all starts with a great website…
    • Clean, Current & Professional
    • Quickly Convey Value Proposition
    • Simple Navigation
    • Clear Call to Action
    • Optimized for Search
    • Social Media Integration
  • Leverage Social Media Marketing
    • LinkedIn
    • Blogging
    • Attract Webinar Attendees
    • Convey Expertise
    • Expand Web Presence
    • Educational content
    • Interesting to your prospects
    • Integrate video
    • Now lets discuss eMarketing & webinars…
  • Insurance Agency eMarketing
    • Select an effective eMarketing engine
    • Items to consider:
    • Email repository
    • Message creation interface
    • Reporting capabilities
    • Develop an educational message
    • Professional emails > slick graphics
    • Clear call to action
    • We prefer a Web Seminar invitation
  • Insurance Agency Webinars
    • Choosing a Topic
    • Educational and informative
    • Relevant to your prospects
    • Regulations, healthcare reform, OSHA
    • Choosing a Speaker
    • Expertise
    • Not a salesperson
    • Format
    • Concise & professional
    • Just like our webinar today
  • Next Steps
    • Appointment Setting Follow Up Calls
    • Qualify using the Prospect Scorecard
    • Topics for our next webinar…