Insurance Agency Press Releases & Newsletters – Underutilized Opportunities

Posted on

August 12th, 2014

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Insurance Agency Web Marketing
Insurance Marketing

Many insurance agents and brokers want to expand their reach, improve name recognition and drive more traffic to their website. Simply said, they want to increase opportunities. Two insurance agency marketing opportunities which are often underutilized are press releases and newsletters. These are much different from their recent ancestors, as press releases are often referred to as news releases, and newsletters typically are, and should be, digital.

Should small and medium size insurance agencies invest in newsletters and press releases? Larger agencies are already doing so, and smaller agencies should add these to their marketing TTD lists. Both of these marketing tools provide agencies with many insurance agency marketing benefits including the following:

  • Expand market presence – deliver a refined message to a broad target market
  • Reach new markets – alert new target markets, especially verticals, of agency products and services
  • Create name recognition – helps target prospects “know” your agency when contacting them or quoting
  • Define expertise – alerts prospects of deep industry knowledge (compliance and group benefits, trucking insurance, risk retention groups, restaurant insurance, etc.)
  • Improve insurance agency SEO – though search engines argue to the contrary, search engine optimization specialists have proven that press releases positively influence insurance agency SEO (SERPs)
  • Attract media attention – News releases when properly executed and distributed, can result in over 100,000 impressions per release, pick up by thousands of media outlets and well over 1,000 full reads.

Agencies can and should take advantage of news releases and newsletters to expand their reach. For more information on this and other insurance agency web marketing topics, email info@startupselling.com for a one to one consultation with one of our insurance agency marketing specialists.

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