Insurance Agency Marketing – Top 5 Tips in 200 Words or Less – Tip #5 [From the Archives]

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September 24th, 2015

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Tip #5: Measure and Refine

The final tip is by far the most simplistic, but also very important.  As you work through the process of defining your profile, crafting your value proposition, identifying interested prospects and reaching out to them (as outlined in tips 1-4 below), you must measure the success of each step.  Is your profile accurate?  Is your pitch effective?  Are your email messages deliverable and attracting the right prospects?  Are your phone calls generating in-profile activity?  Determine what works and what does not – then refine your approach and repeat the steps.  There are no shortcuts in marketing, but these 5 tips will provide a guide to move you along in the process.

Originally Posted on July 23, 2013 by John Scranton