Since the announcement that we will be giving away copies of our Insurance Agency Marketing 2.0 eBook at our next agency webinar, I have received several questions: What is it? What is it about? How long is it? etc. I cannot share much information as we have not officially released the book, but here is a brief overview, provided by the cover content and table of contents of the 20 page educational publication:
Insurance Agency Marketing 2.0
Advanced Marketing Methods to Fill Your Pipeline
- Prospect Identification & List Generation
- Insurance Agency eMarketing & Web Seminars
- Effective Appointment Setting Methodology
- Website Design & Development
- Search Engine Optimization
- Blogging & Social Media Marketing
- Closing Business
Table of Contents
- Chapter 1 Introduction
- Chapter 2 Prospect Identification & List Generation
- Chapter 3 Insurance Agency eMarketing
- Chapter 4 Insurance Agency Webinars
- Chapter 5 Effective Appointment Setting
- Chapter 6 Insurance Agency Websites
- Chapter 7 Insurance Agency SEO
- Chapter 8 Blog Design & Development
- Chapter 9 Social Media Marketing
- Chapter 10 Closing Business