Agenda
- Social Media Introduction
- The Importance of LinkedIn
- LinkedIn Profile Optimization
- Company Page Development
- Group Participation
- Question & Answer Session
Social Media Introduction
- Social media accounts for 23% of time online
- 800 million active Facebook users
- 200 million Twitter users
- YouTube shows over 2 billion videos per day
Importance of LinkedIn
- LinkedIn has over 115 million users
- It is the standard social networking site for business professionals
- Provides connections to your colleagues, classmates, clients and friends
- Offer two critical opportunities:
- Improve Web presence and visibility
- Find prospects
- Let’s learn about how our audience is using LinkedIn today
Interactive Audience Poll: How are you currently using LinkedIn?
So Where Do I Begin?
- Optimize Your Profile
- Digital Business Card
- Online Resume
- Interactive Prospecting Tool
- Several Important Features:
- Professional Headline
- Call to Action
- Experience/Education
- Links
- Blog Integration (Advanced Training)
- Applications (Advanced Training)
Company Page
- The LinkedIn Profile for your business
- All employees should connect to page
- Complete summary and specialties
- Specialties should reflect search keywords
- Blog/RSS Feed Integration
- Once those items are complete:
- Product pages (Advanced Training)
- Integrate YouTube Video (Advanced Training)
- Monitor page analytics (Advanced Training)
Group Participation
- You are able to join up to 50 groups
- LinkedIn Groups offer a huge opportunity
- Dramatically increase your contact universe
- Groups consist of prospects
- Post targeted content to groups
- Create groups (Advanced Training)
Action Items
- Optimize your profile
- Update company page
- Join groups that include prospects
- Regularly post content: Blog entries, Articles, Announcements,Webinar invitations
- Participate in group discussions
- Search for prospects
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