Insurance Agency LinkedIn Training Webinar Summary

Posted on

October 5th, 2011

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Agenda

  • Social Media Introduction
  • The Importance of LinkedIn
  • LinkedIn Profile Optimization
  • Company Page Development
  • Group Participation
  • Question & Answer Session

Social Media Introduction

  • Social media accounts for 23% of time online
  • 800 million active Facebook users
  • 200 million Twitter users
  • YouTube shows over 2 billion videos per day

Importance of LinkedIn

  • LinkedIn has over 115 million users
  • It is the standard social networking site for business professionals
  • Provides connections to your colleagues, classmates, clients and friends
  • Offer two critical opportunities:
  • Improve Web presence and visibility
  • Find prospects
  • Let’s learn about how our audience is using LinkedIn today

Interactive Audience Poll: How are you currently using LinkedIn?

So Where Do I Begin?

  • Optimize Your Profile
  • Digital Business Card
  • Online Resume
  • Interactive Prospecting Tool
  • Several Important Features:
  • Professional Headline
  • Call to Action
  • Experience/Education
  • Links
  • Blog Integration (Advanced Training)
  • Applications (Advanced Training)

Company Page

  • The LinkedIn Profile for your business
  • All employees should connect to page
  • Complete summary and specialties
  • Specialties should reflect search keywords
  • Blog/RSS Feed Integration
  • Once those items are complete:
  • Product pages (Advanced Training)
  • Integrate YouTube Video (Advanced Training)
  • Monitor page analytics (Advanced Training)

Group Participation

  • You are able to join up to 50 groups
  • LinkedIn Groups offer a huge opportunity
  • Dramatically increase your contact universe
  • Groups consist of prospects
  • Post targeted content to groups
  • Create groups (Advanced Training)

Action Items

  • Optimize your profile
  • Update company page
  • Join groups that include prospects
  • Regularly post content: Blog entries, Articles, Announcements,Webinar invitations
  • Participate in group discussions
  • Search for prospects