Insurance Agency eMarketing & Social Media Marketing Webinar Synopsis

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December 22nd, 2011


Insurance Agency eMarketing and Social Media Marketing

Presented by StartUpSelling, Inc.

Our Speakers: John Scranton & Alan Blume


  • eMarketing Defined
  • Top 5 eMarketing Do’s & Don’ts
  • Social Media Marketing
  • Key Elements for Agency Lead Generation
  • Integrated approach to eMarketing/SMM
  • How to get Your Complimentary eBook
  • Question & Answer Session

Sources of Our Prospects

eMarketing Defined

  • Term used to define: Electronic Marketing, Digital Marketing, Internet Marketing, Web Marketing, Email Marketing
  • Today we will focus on the Email Marketing application and how it applies to agencies
  • Top 5 Do’s & Don’ts

Top 5 Items to Avoid

  • Do Not Sell Insurance
  • Do Not Bury the Lead
  • Don’t forget the Clear Call to Action
  • Limit use of Graphics/Images
  • Do Not Offend the SPAM Filters

Top 5 Tips for Success

  • Educate Your Prospect – Do Not Sell
  • Convey Your Message & Value Quickly
  • Feature a Value Driven Call to Action
  • Use Textual Business Emails
  • Limit Frequency

Social Media is Comprised of Many Elements

  • Blogging
  • News Releases
  • Article Creation
  • Social Networks
  • Video – YouTube

Narrow Your Focus


  • Blog
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube

Close the Loop – Measure Results

  • Do you currently track prospect sources?
  • What percent come from eMarketing?
  • What percent come from social media?
  • How will that change in the future?
  • How are you preparing for that change?

Question & Answer Session

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