Educational webinars are a valuable resource for insurance agencies and wholesale brokers. They are especially potent when they explain how to use new technology or share detailed information about a policy or regulatory mandate.
Webinars have certain advantages over other educational delivery systems. Webinars don’t require the time or expense of travel. And participation in webinars doesn’t necessarily require an extensive network.
Here are some webinar delivery strategies that can improve the experience for webinar participants.
- Choose topics carefully. Take the time to research and survey your clients and prospects to before the selecting topics. Many organizations implement polls or ask their community members to vote on topics for possible webinars.
- Concentrate on subjects that can be taught through short presentations. Stay away from subjects that require long explanations or lengthy discussions.
- Focus on training, not analysis. A webinar is not the place for debate or customization to make it relevant for all audience participants. They are a better delivery avenue for training or sharing objective information on a discrete topic of shared concern and importance.
- Create opportunities for engagement. Online meeting technology now allows participants to submit questions or make comments in real-time. A skilled presenter or moderator can bring questions or statements into the discussion. Smaller regional or interest-based discussion groups that can be scheduled after the webinar presenters have signed-off.
- Give participants the opportunity to demonstrate their expertise or knowledge. In cases where the webinar counts toward professional development credits a measure of mastery – a quiz perhaps – can be offered at certain points during the webinar or at the end. If participants can gain professional development credits or achieve recognition for their participation they will listen more closely.
A well-planned webinar is an extremely valuable experience for agents and brokers alike. Web seminars can then be recorded and added to insurance video channels and website video libraries, increasing website traffic, expanding reach and conveying expertise.
Originally Posted by John Scranton on May 11, 2015