Producers should spend more time closing and less time prospecting. The exceptional producer excels at prospecting and at closing, but most can’t do both well. Agency and broker principals can help “insure” the success of their producers by keeping them in front of viable prospects. How is this accomplished?
- Appointment setting and live call transfer campaigns
- Improving producer lead handling and qualifying processes
- Building a comprehensive prospect and email list, and using an effective email marketing strategy
- Using case studies, web seminars, video, and blogs for ongoing content marketing
- Optimizing your insurance website for lead capture
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