How to Fail at Insurance Agency eMarketing

Posted on

November 10th, 2011

by

Insurance Agency eMarketing
Clients and prospects often ask us why we suggest they avoid graphically rich email messages.  Why would we prefer something textual when they could send something slick?  The image above clearly conveys the answer.  What is most important in an email campaign is that your message is delivered and digested by your prospect.  Even though this is a topic that interests me, I instantly deleted the above email because it is too difficult to decipher.  Do not make the same mistake.