Your top insurance prospect is sitting in an airport and thinking about their recent meeting with your insurance agency. They pull out their iPhone and navigate to your website. When it renders they see a tiny page with text that is too small to read, tiny links which are almost impossible to use, and become so frustrated trying to find what they were looking for, that they give up and move on to do the next thing on their busy things to do list.
This website visitor experience happens every day, with insurance prospects, partners and prospective employees, when an insurance agency website has not been optimized to view on a mobile device. This is often a frustrating experience for mobile searchers.
According to Google, a website is eligible for the “mobile-friendly” label if it meets the following criteria (as detected by their Googlebot):
- Avoids uncommon mobile device software, like Flash
- Uses text that is readable without zooming
- Sizes content so users don’t have to scroll horizontally or zoom
- Places links sufficiently apart so that the correct one can be easily tapped
With over 50% of all searches now taking place on mobile devices, Google is trying to ensure mobile users will have a better mobile web experience, and is also experimenting with using the mobile-friendly criteria as a ranking signal. For insurance agencies that have yet to update their websites to a mobile friendly design can contact the insurance agency marketing experts at StartUpSelling for a complimentary website and digital lead generation review.
Insurance agencies can determine if their site passes the Google mobile-friendly test here: Google Mobile-Friendly Test.