According to Google, the Internet continues to be the place to be, or at least this can be deduced from their second quarter revenues which were released yesterday. Highlights included record revenues at $9 Billion, and net income of $2.5 Billion. International revenue continued to climb and represented 54% of total revenues. Paid clicks also increased significantly as ad revenues continue to shift from traditional media to Google clicks (PPC campaigns).
What does this mean to the average business owner? Digital marketing is here, and it’s here to stay. Search Engine Marketing (SEM), Search Engine Optimization (SEO) and a professional and optimized website are the foundation for many if not most businesses. Social Media Marketing, website video, eMarketing and webinar marketing represent great areas of opportunity for almost any business today. And if we look at Google’s numbers, this is increasing in importance, not decreasing.