From the Archives: Wedding Plans & Marketing Plans

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April 23rd, 2015


Wedding Plans & Marketing Plans

My wife and I attended weddings each of the last three weekends.  While we enjoyed the celebrations, I took note of the planning and coordination which allowed each event to proceed successfully, providing an enjoyable experience for the guests.  Many different skill sets are required to put a wedding together – here are just a few:

  • Caterer
  • Florist
  • Band/DJ
  • Limo Service
  • Printer

A wedding planner or a highly involved bride & groom must bring all of these vendors and typically many more together seamlessly to deliver effectively.  This is a massive undertaking – even for a one day event!

Many businesses attempt to internalize their marketing needs, assuming it will be like planning their own wedding.  They assign a marketing director the tasks of website management, email marketing, social media marketing and more.  If the marketing director has access to a highly skilled marketing team, or if the campaign were to only last one day, this might be a reasonable task.  But marketing is a process that takes time, constant nurturing and many different skill sets.  Marketing is more akin to hosting a wedding 7 days a week.

The most effective solution for many organizations is to outsource their marketing needs to a savvy agency that is well versed in managing the talent needed to consistently deliver results in the various marketing campaigns required for sustained growth.  This requires access to an arsenal of expert web developers, email marketers, social media marketers, graphic designers, callers, SEO specialists and coordination of their activities by a senior marketing expert with extensive business experience.

Before you assign a member of your team the designation of marketing director – or permanent wedding planner – make certain they have access to the resources required to succeed.

Originally Posted on July 6, 2012 by John Scranton

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