From the Archives: Monday Morning Marketing Routine

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March 20th, 2015

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Monday Morning Marketing Routine

Posted on April 23, 2012 by John Scranton

I have explained my theory during many web seminars that a successful Insurance Agency Social Media Marketing campaign will require a minimum of 1 hour per week to cover the bases.  This may not be enough time investment to allow the program to thrive, but once the “startup” phase is complete, an hour is typically the amount of time needed to maintain the foundation and to build momentum.  Here is a snapshot of what that hour might look like:

  • Blog (20-30 minutes)

    • Write blog entry
    • Optimize for SEO
    • Post entry
  • LinkedIn (15-20)Insurance Agency SEO
    • Share blog as update and to Group
    • Answer inquiries
    • Moderate and participate in group
  • Twitter (5-10 minutes)

    • Share blog entry
    • Respond to inquiries
  • Facebook (5-10 minutes)

    • Share blog entry
    • Respond to inquiries

Those who wish to elevate their campaign to a high level of success will customize this routine to meet their specific goals and repeat it every day.  That is when the social media initiative is converted to a true lead generation campaign.

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