Definition Of Content Marketing For Insurance Agents & Brokers

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December 1st, 2014

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Insurance Web MarketingWhat is content marketing, let’s begin with a simple definition: Content marketing is the process used to create and distribute relevant content to attract, acquire, and engage a defined target audience. Many insurance agents, brokers and wholesalers have yet to embrace content marketing, especially digital marketing. There are many types of digital content marketing including: Blogs, Webcasts and Podcasts, Press Releases, Online Magazines, Websites, Microsites, Social Media, Digital Newsletters, Videos and Mobile Apps are some of the more common examples. Digital collateral is another example of content marketing, view this blog or Ezine article to learn more.  Contact the insurance marketing experts at StartUpSelling for a complimentary content marketing review – (518) 222-6392.

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