Case Study: Trucking Agency Lead Gen Program Generates over $250,000 New Revenue

Posted on

November 29th, 2020

by

Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

Five Keys to a Successful Content Marketing Strategy for Your Insurance Agency

Posted on

November 1st, 2020

by

Content MarketingBy now, most insurance agencies and wholesale brokers have realized the power of content marketing as a critical element of social selling. Content marketing is a powerful tool for attracting potential customers, making connections and building relationships with your target audience.

Content marketing isn’t easy. But if it is done correctly, content marketing works in every industry, in every business, every time. All too often businesses don’t adequately prepare for the demands of developing and executing a successful content marketing strategy.

In practice, content marketing is hard work. You need to have a strategy so that search engines (such as Google) and your target audience can find you. It’s the hard work of sharing valuable, relevant content that your audience is looking for that captures their attention.

Here are 5 keys to successful content marketing:

  1. Take content marketing seriously – Content marketing can be an efficient and powerful way to grow your audience and your agency. For content marketing to work, you need to invest, prioritize and execute. In order to achieve serious results, content marketing must be taken seriously.
  1. Build relationships first – Content marketing is a long-term strategy. Success is no longer measured by the size of your email list, but by the size of your audience. When we build relationships first, those relationships turn into your audience. That audience then becomes your customer or partner, which turns into revenue.
  1. Stop overtly selling – People (including people in your target business audiences) are tired of being sold too. They are savvy consumers who understand the connection between where they are consuming content and who provided the content. Always selling pushes your potential audience away because they will seek other sources of information.
  1. Focus on your specialty/ies – The era of generalization is gone. People look for experts in the specific area of topic for which they are seeking. From a search engine and brand-building perspective, specialization is a pillar of content marketing success.
  1. Invest in your content marketing strategy – Content marketing can have a very high ROI if done right. Doing it right means investing in bandwidth, tools and people. You need to have all of the parts of an online marketing funnel functioning well in order for a content marketing strategy to be successful. You will need to invest time and money in order to see the results you are seeking.

Want to learn more about how you can gain a competitive edge with a content marketing strategy? Contact StartUpSelling and we will be happy to help you explore how content marketing can benefit your company. Call us today at (518) 222-6392 to get started.

Trucking Agency Lead Gen Program Generates over $250,000 New Revenue

Posted on

August 22nd, 2020

by

Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

The Who, What, When, Where & Why of Insurance Agency Email Marketing

Posted on

July 14th, 2020

by

Creating a successful email marketing initiative can seem like a daunting task. If we drill down to the essential components, a simple way of looking at these campaigns is shown below:

Insurance Agency MarketingWho: Prospect Email List Generation
What: Topic & Content
When: Date, Time & Frequency
Where: Call to Action
Why: Lead Conversion

The key to successful insurance email marketing lies in the ability to engage prospects and clients with relevant information on a consistent and professional basis. The goal is to build a trustworthy relationship with both prospects and clients. Insurance agencies can leverage email marketing to extend their brand, to provide credibility and to demonstrate thought leadership. Beyond the email marketing basics of “Who, What, Why, Where & When”, digital insurance marketers should:

  • Assemble a high quality email marketing list and follow opt-in best practices
  • Utilize a high quality, cloud based, email marketing engine, which provides a simple and easy opt out
  • Create current and relevant content – don’t sell insurance – provide educational value
  • Make “Calls To Action” such as “Click here to register” simple and succinct.

Insurance email marketing is a nuanced initiative. Insurance agencies lacking the tools, time or talent should reach out to the insurance marketing experts at StartUpSelling for a complimentary email marketing review.

Video: Imagine Your Marketing is Better than a Top 10 Insurance Agency

Posted on

May 27th, 2020

by

Case Study: New Trucking Lead Gen Program Generates over 400% ROI

Posted on

March 23rd, 2020

by

Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

Case Study: New Trucking Lead Gen Program Generates over $250K in Revenue

Posted on

February 21st, 2020

by

Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/