A Winning Insurance Lead Gen Strategy Should Include Educational Webinars 

Posted on

July 29th, 2021

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Insurance Agency Webinars

Insurance agencies, brokers and wholesalers which have incorporated insurance webinars into their marketing initiatives often see impressive results, with registration increasing over time to hundreds and a 60% or greater attendance rate which can be achieved with educational content and timely topics. Insurance webinars are effective for essentially any agency, broker or wholesaler, but are most effective when targeting niche markets such as transportation, construction, and benefits. 

 

Webinars help showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to partner and consultant. Where can agents and brokers find topics and speakers? Agencies and brokers can use internal experts, external partners, carrier partners, consultants, CPA’s tax advisors and industry consultants to create a well-respected and well attended webinar series.

 

The marketing catalyst for successfully implements insurance webinar series often rests upon email marketing and social media marketing initiatives. Both can prove highly effective in driving registrants to an insurance webinar series. Agents and brokers must ensure they are adhering to CAN-SPAM and opt-in email marketing best practices. Email marketing initiatives are only as good as the underlying email marketing list. Agents and brokers who do not have a comprehensive prospect and client email list should work on building one immediately, and if they are unsure how to accomplish this, should seek qualified outsourced guidance on this important topic. A high-quality target list is not only the foundation for successful insurance digital marketing, but also an important and valuable digital asset for every agency and broker! 

 

Social media marketing is often an untapped resource for agencies, brokers and wholesalers, as it is now common for 50% of registrants to be gleaned from LinkedIn, Facebook and Twitter, assuming agents and brokers have a viable insurance social media marketing program in place. LinkedIn remains the most important social media platform for B2B centric insurance agencies and brokers, while Facebook is often the go to platform for personal insurance campaigns. That said, with there are many good tools available to post simultaneously to all major social media platforms. For example, let’s say a broker wanted to announce a new “ACA and Compliance Update Webinar”. This message could easily be posted simultaneously to LinkedIn, Facebook and Twitter, and the posts, efficacy and interactions could be easily tracked.

 

Webinars combined with professional email marketing and social media marketing campaigns can provide an impressive educational foundation for agents and brokers seeking to differentiate themselves from the pack. Web seminars can target prospects, clients or both, to help agencies, brokers and wholesalers establish and maintain their “digital” relationship. These live webinars can then be recorded, and used as video fulfillment on both their insurance website and YouTube to extend the reach, and help grow the business.

 

Agencies, brokers and wholesalers which lack the marketing staff or expertise to accomplish effective email marketing can contact StartUpSelling for assistance at 888-304-3638.

Webinar: Insurance Lead Gen for Your Work at Home Prospects

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June 11th, 2021

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Check out this 8 Minute Power Webinar about Insurance Lead Gen for Your Work at Home Prospects!

Many of your best prospects are working from home and may do so indefinitely. Learn how your agency can reach your virtual prospects in this concise new webinar recording:

Insurance Agency Lead Gen for Remote Workforce Prospects - Splash Image

Click here to view the webinar.

  • What new lead gen approaches have you adopted to reach these prospects and close more business?
  • Do you have an effective and integrated online strategy to fill the sales funnel with these virtual prospects?

Watch our executive webinar which includes these topics:

Rapid Rebranding for Insurance Agencies

Posted on

February 21st, 2021

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Insurance Agency MarketingMost of the business world is working remotely, yet many agencies are using branding and websites that haven’t been updated in years.  We frequently hear from agencies who say:

  • We’ve been working on our website for six months
  • We’re missing key product details on our website
  • We’ve added a new line of business but don’t have professional digital literature
  • Our branding is inconsistent across our social platforms
  • Our logo is old and needs to be updated

If your agency is struggling with these issues, we can help with our Rapid Rebranding Method:

  • Rapid Agency Rebranding Solution – Only 8 Weeks to Completion
  • Quickly Launch New Products, Practices or Businesses
  • Update Websites, Logos & Graphics
  • Accelerate Lead Gen & Growth Plans

Contact us to learn how StartUpSelling helps agencies like yours with our Rapid Rebranding Method.

Rapid Agency Rebranding Method Now Available

Posted on

December 13th, 2020

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Insurance Agency MarketingMost of the business world is working remotely, yet many agencies are using branding and websites that haven’t been updated in years.  We frequently hear from agencies who say:

  • We’ve been working on our website for six months
  • We’re missing key product details on our website
  • We’ve added a new line of business but don’t have professional digital literature
  • Our branding is inconsistent across our social platforms
  • Our logo is old and needs to be updated

If your agency is struggling with these issues, we can help with our Rapid Rebranding Method:

  • Rapid Agency Rebranding Solution – Only 8 Weeks to Completion
  • Quickly Launch New Products, Practices or Businesses
  • Update Websites, Logos & Graphics
  • Accelerate Lead Gen & Growth Plans

Contact us to learn how StartUpSelling helps agencies like yours with our Rapid Rebranding Method.

Five Keys to a Successful Content Marketing Strategy for Your Insurance Agency

Posted on

November 1st, 2020

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Content MarketingBy now, most insurance agencies and wholesale brokers have realized the power of content marketing as a critical element of social selling. Content marketing is a powerful tool for attracting potential customers, making connections and building relationships with your target audience.

Content marketing isn’t easy. But if it is done correctly, content marketing works in every industry, in every business, every time. All too often businesses don’t adequately prepare for the demands of developing and executing a successful content marketing strategy.

In practice, content marketing is hard work. You need to have a strategy so that search engines (such as Google) and your target audience can find you. It’s the hard work of sharing valuable, relevant content that your audience is looking for that captures their attention.

Here are 5 keys to successful content marketing:

  1. Take content marketing seriously – Content marketing can be an efficient and powerful way to grow your audience and your agency. For content marketing to work, you need to invest, prioritize and execute. In order to achieve serious results, content marketing must be taken seriously.
  1. Build relationships first – Content marketing is a long-term strategy. Success is no longer measured by the size of your email list, but by the size of your audience. When we build relationships first, those relationships turn into your audience. That audience then becomes your customer or partner, which turns into revenue.
  1. Stop overtly selling – People (including people in your target business audiences) are tired of being sold too. They are savvy consumers who understand the connection between where they are consuming content and who provided the content. Always selling pushes your potential audience away because they will seek other sources of information.
  1. Focus on your specialty/ies – The era of generalization is gone. People look for experts in the specific area of topic for which they are seeking. From a search engine and brand-building perspective, specialization is a pillar of content marketing success.
  1. Invest in your content marketing strategy – Content marketing can have a very high ROI if done right. Doing it right means investing in bandwidth, tools and people. You need to have all of the parts of an online marketing funnel functioning well in order for a content marketing strategy to be successful. You will need to invest time and money in order to see the results you are seeking.

Want to learn more about how you can gain a competitive edge with a content marketing strategy? Contact StartUpSelling and we will be happy to help you explore how content marketing can benefit your company. Call us today at (518) 222-6392 to get started.

How Insurance Agencies Maximize Their Social Media Investment

Posted on

October 22nd, 2020

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1Insurance agencies are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule.

The most successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

New Remote Agents = New Agency Branding Rules: Rapid Rebranding Method Now Available

Posted on

August 2nd, 2020

by

Insurance Agency MarketingMost of the business world is working remotely, yet many agencies are using branding and websites that haven’t been updated in years.  We frequently hear from agencies who say:

  • We’ve been working on our website for six months
  • We’re missing key product details on our website
  • We’ve added a new line of business but don’t have professional digital literature
  • Our branding is inconsistent across our social platforms
  • Our logo is old and needs to be updated

If your agency is struggling with these issues, we can help with our Rapid Rebranding Method:

  • Rapid Agency Rebranding Solution – Only 8 Weeks to Completion
  • Quickly Launch New Products, Practices or Businesses
  • Update Websites, Logos & Graphics
  • Accelerate Lead Gen & Growth Plans

Contact us to learn how StartUpSelling helps agencies like yours with our Rapid Rebranding Method.

Insurance Agency Marketing Checklist in a COVID-19 Climate

Posted on

July 3rd, 2020

by

Insurance Agency MarketingThe novel coronavirus pandemic has dramatically changed the way most agencies do business. Insurance agency sales and marketing was once reliant on face to face interaction, referral sales, and networking. Though changes to these traditional insurance agency sales and marketing methods were already in process, COVID-19 accelerated them in an instant.

The days of focusing on in person networking, referrals, trade shows and on-site seminars have come to an abrupt halt. Meanwhile, agency executives and producers seeking to carry their unique value proposition to targeted commercial insurance and group benefits prospects, need an improved marketing and lead generation strategy to increase their suspect and prospect pools and grow their pipelines.

The list of possible marketing and lead generation initiatives is extensive and can be daunting for many agencies and brokers regardless of type, size, or geography. Some agencies may attempt to staff up to accommodate theses skills, but the skillsets required are varied and often specialized, and may include the following:

  • Appointment Setter
  • Blogger, Vlogger
  • Content Writer/Editor
  • Email Marketing Manager
  • Graphic Artist
  • Marketing Generalist
  • Marketing Strategist
  • SEO Specialist
  • Social Media Marketer
  • Telemarketer (Appointment Setter)
  • Video Production Specialist
  • Voice Over Specialist
  • Web Analytics Manager
  • Website Programmer

Some of these skills may be combined into one marketing position (writer, editor, blogger for example), while others require highly specific skills, for example video creation or search engine optimization.

Here is an updated insurance agency marketing and lead generation checklist which includes many of the key initiatives insurance agencies should leverage. How many of these insurance marketing initiatives can your agency check off?

  • Blogging & Vlogging
  • Branding
  • Client Case Studies
  • Client Testimonials
  • Contact List Generation & Email List Generation
  • Create Buyer Personas
  • Create Prospect Scorecards
  • eBrochures
  • Email Marketing
  • ePublishing and LinkedIn Publishing
  • Insurance Agency Marketing Plan
  • News Releases
  • Newsletter Creation & Distribution
  • PPC Ads and Post Boosts
  • Search Engine Marketing – SEO
  • Social Media Marketing
  • Telemarketing & Lead Handling
  • Updated Insurance Agency Website
  • Video Creation
  • Web Seminar Marketing
  • Website Updates & Content
  • Website Analytics Reporting and Analysis

There are other marketing initiatives which can be used including snail mail marketing (not recommended for B2B insurance agency marketing), traditional seminars (currently on COVID-19 hold), sponsorships, traditional advertisements, etc. Though some of these more traditional marketing initiatives can be considered, a focus on digital and repeatable is your best mantra, especially in this coronavirus climate. Producers, agency executives and owners all seek to grow their book of business. Marketing is time and budget driven, and if done correctly, your agency marketing should provide a compelling ROI to cost justify your investment. Can all the above activities be accomplished a few days or a few weeks? That’s not likely to happen. But over the course of a year or less, most if not all of these can be achieved.

Looking for additional information about insurance agency marketing and insurance agency lead generation? Visit us at: https://startupselling.com/.

8 Excellent Reasons Why Your Agency Should Blog

Posted on

June 7th, 2020

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Insurance Agency Blogging - Insurance BlogsThere are many great reasons why your agency should be blogging, especially during the COVID-19 pandemic. This is an important time to be consistently in touch with your clients and prospects. Here eight compelling reasons why you should be blogging today:

1.  Provides a non-sales reason to reach out to clients and prospects

2. Show your agency cares about clients and prospects by providing timely content. 

3. Show the lights are on, and that your agency is actively engaged. Repurpose blogs for multiple uses:

  • Send your blogs to prospects
  • Use your blogs for eMarketing campaigns
  • Share and promote your blogs on social media
  • Show that your agency is comfortable in virtual and digital mode

See the other five reasons why your agency should blog here.

How Insurance Agencies Maximize Their Social Media Investment

Posted on

May 17th, 2020

by

1Insurance agencies are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule. Successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies, brokers and wholesalers are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Originally Posted by John Scranton on June 22, 2015