Insurance SEO is an acronym for Insurance Search Engine Optimization. Professionally executed search engine optimization creates a multitude of benefits and opportunities to help optimize your organic insurance website traffic. The first step involves comprehensive keyword analysis, analyzing and selecting the best long-tail keyword phrases for your insurance website. Long-tail keyword phrases are three to five words in length. For example, New York Restaurant Insurance, California Benefit Brokers, or Professional Liability Insurance for Engineers. When insurance prospects are looking to find an agent or policy, how will they search? Let’s say a prospect types “Group Benefits California” or “Professional Liability Agencies” into their Google browser. Your agency wants to be on page one as an organic result. This is referred to as organic Insurance SEO. The results (called SERPS) – are based on relevance. There are no PPC fees for organic insurance SEO, and agents can opt to supplement their organic SEO with a PPC initiative.
StartUpSelling employs a holistic approach to insurance agency search engine optimization (SEO). Client goals and objectives dictate what strategies and services must be deployed. For example, this 10 step approach was recently implemented for an insurance agency SEO client:
- Identification of Project Goals
- Target Keyword List Creation
- Website, Blog & Social Media Review
- Competitive Analysis & Ranking Report
- On-Page Optimization
- Landing Page Creation
- Off-Page Optimization
- Ongoing Search Ranking Reporting
- Ongoing Analytics Reporting
- Refinement of On/Off-Page Optimization
These insurance agency marketing and lead gen videos and on-demand webinars and have been collectively viewed over 50,000 times. Check out these popular and complimentary insurance marketing videos in our Insurance Agency Marketing Resource Library:
Whether you’re a $1 Million Agency trying to build your pipeline, or a $10 Billion Broker seeking assistance with a sophisticated Search Engine Optimization initiative, the insurance marketing experts at StartUpSelling can help. Reach out to us for a complimentary marketing and lead generation review.
These five insurance agency marketing and lead generation webinar and videos have been collectively viewed over 40,000 times. You can check out these popular and complimentary insurance marketing resources on demand, at your convenience:
Whether you’re a $1 Million Agency trying to build your pipeline, or a $1 Billion Broker seeking assistance with a sophisticated Search Engine Optimization initiative, the insurance marketing experts at StartUpSelling can help. Reach out to us for a complimentary marketing and lead generation review.
StartUpSelling is offering a new, complimentary webinar to help insurance agencies and brokers learn the new rules for Search Engine Optimization in 2017. Join SEO subject matter experts as they explain why search engine optimization still matters to insurance agencies. They will review key opportunities for effective SEO results – including creative ways agencies can leverage social media to improve their rankings. From social bookmarking to long tail landing pages to Google+, insurance SEO offers agencies wishing to excel in marketing, an opportunity to further extend their reach and engage with customers and prospects. Key topics include:
- New Rules for SEO in 2017
- Why Search Still Matters to Your Agency
- Impact of Social Media on SEO
- Social Bookmarking – What and Why?
- Google+ an Often Ignored Opportunity
Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern