As reported by Nathan Ingraham on The Verge, Google’s Chrome has show market gains across desktops over the past year, primarily at the expense of IE and FireFox. Internet Explorer is still the dominant player, though one must take note of Chrome’s 84 percent year-over-year growth rate. As an anecdotal observation, I can say that several of my colleagues have commented on Chrome’s speed and simplicity, though this blogger is still using Firefox, in part because of inertia, and also because of the many plugins I use with Mozilla. What does this mean from a B2B marketing perspective? Though there are many nuances to consider, website browser compatibility across the big four browsers, including IE, Firefox, Safari and Chrome, is surely a must.
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