Before Your Next Insurance Email Marketing Campaign – Stop And Ask Yourself These Questions

Posted on

June 18th, 2015


Insurance Email MarketingBefore you send out your next email campaign, of if your agency is thinking about starting an insurance email marketing initiative, stop and ask yourself these questions:

  1. What are the best days and times to send campaigns?
  2. Are the emails optimized for all major email clients, browsers and mobile devices?
  3. Do our emails use rush words or spam words?
  4. How often should we send emails?
  5. Do we have a clear and compelling call to action?

Make sure you thoroughly understand and follow CAN-SPAM regulations. And give yourself a special bonus if you understand the definition of an email honey trap. If you can answer the five basic questions listed above, you have the basics in place, though there are still many nuances to learn. If you’re uncertain that you have or will have the proper skills and tools in-house, but would like to consider insurance email marketing and lead generation, call (518) 222-6392 for a complimentary insurance marketing review.

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