StartUpSelling recently unveiled a new insurance marketing website. It features an attention grabbing whiteboard animation video, and leverages many of the best practices we discuss in our webinars. Since 80% of website visitors are more likely to watch a video, while only 20% will read content, we leverage the use of video across our home page, and in many other areas of the website. Check it out at https://startupselling.com.
Agencies, brokers and wholesalers which lack the marketing staff or expertise to accomplish effective insurance marketing can contact the web marketing experts at StartUpSelling for assistance (518) 222-6392.
Check out the new StartUpSelling insurance marketing website, featuring our cool new whiteboard videos. With thousands of blogs, articles, links, videos, and webinars available for brokers, agencies and wholesalers, it’s a destination you won’t want to miss. To visit our new site, just click on this link: www.StartUpSelling.com.
For more information on insurance web marketing and lead generation, contact our expert insurance marketing team at (518) 222-6392.
StartUpSelling launched a cool, new insurance marketing website for insurance agencies, brokers and wholesalers seeking assistance with their insurance marketing initiatives. The site features insurance whiteboad videos, insurance web marketing FAQs, thousands of insurance marketing blogs, articles, on demand webinars and additional resources. Visit our site at www.StartUpSelling.com and learn more about leading edge insurance marketing solutions!
This weekend my wife and I allowed a window salesman to visit our home with the intent of receiving a quotation. Our windows are aging, and we are genuinely interested in what it is going to cost to replace them. The company was reputable and promises high quality backed up by an industry leading warranty, so they were certainly a vendor I wanted to investigate. The only problem? Once I told the gentleman that was enough for today, he would not leave my house!
Upon his arrival I explained that I had guests coming over that afternoon and could spend 30-45 minutes with him. After 15 minutes of product demo’s and company background information, I said “you have sold me on the quality of your product and the reputation of your company – so let’s talk about pricing.” But after 45 minutes I still had not seen the price and I was out of time.
As the meeting approached the 90 minute mark, both my temper and window expertise had reached new heights. I stood up and said “thank you very much for your time. Your presentation was excellent. I am interested and will review the costs with my wife within the next week and provide you with a decision. I know you hoped for a decision today, but this is a purchase we will need more time to review. I look forward to speaking with you next week.”
I thought this was polite, candid and reasonable. As a fellow salesperson, I understand that you often want quick results, but an honest response and the promise of a prompt decision are also quite good. He then declined my offer to help him pack up his demo materials, so I joined my wife upstairs preparing for our guests. 15 minutes later I returned to find him lingering on my porch. Fellow salesperson or not, this was ridiculous.
I reminded him we had guests arriving and that I was not prepared to make a decision today. He responded by stating that his manager had approved better pricing if I would sign before he left. Did he not hear me? Was I not direct? At this point my wife stomped onto the porch and said “our guests will be here any minute and you need to leave!” He was stunned and immediately complied.
My wife is a special education teacher and patience is one of her strengths. It takes a lot to push her over the edge. But what this guys deal? Unfortunately, I know what the problem was – and I will visit that in tomorrow’s blog entry. So what can we learn from this character? Several things:
- Respect your prospect’s time constraints
- Do not be intrusive
- Do not abuse the invitation into someone’s home
- If you cannot get a decision, don’t push for it, talk about next steps
- When asked to leave – go!
Next time you are on the road trying to close business – remember not to act like the window salesman. Treat your prospect with respect, listen, and try to cultivate your oppurtunity instead of pushing it over the edge. Also, any other ideas where I can get a fair price for windows?