Google Mobile Friendly Test For Your Insurance Agency Website

  • Posted on August 19, 2016
  • by Alan Blume

Google Tools For Insurance Web MarketingYour top insurance prospect is sitting in an airport and thinking about their recent meeting with your insurance agency. They pull out their iPhone and navigate to your website. When it renders they see a tiny page with text that is too small to read, tiny links which are almost impossible to use, and become so frustrated trying to find what they were looking for, that they give up and move on to do the next thing on their busy things to do list.

This website visitor experience happens every day, with insurance prospects, partners and prospective employees, when an insurance agency website has not been optimized to view on a mobile device. This is often a frustrating experience for mobile searchers.

According to Google, a website is eligible for the “mobile-friendly” label if it meets the following criteria (as detected by their Googlebot):

  • Avoids uncommon mobile device software, like Flash
  • Uses text that is readable without zooming
  • Sizes content so users don’t have to scroll horizontally or zoom
  • Places links sufficiently apart so that the correct one can be easily tapped

With over 50% of all searches now taking place on mobile devices, Google is trying to ensure mobile users will have a better mobile web experience, and is also experimenting with using the mobile-friendly criteria as a ranking signal. For insurance agencies that have yet to update their websites to a mobile friendly design can contact the insurance agency marketing experts at StartUpSelling for a complimentary website and digital lead generation review.

Insurance agencies can determine if their site passes the Google mobile-friendly test here: Google Mobile-Friendly Test.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Websites, insurance search engine optimization
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Six Simple Tips for Effective Insurance Search Engine Optimization

  • Posted on September 14, 2015
  • by Alan Blume

Insurance Search Engine Optimization

There are many self proclaimed experts touting the latest insurance search engine optimization strategies. This can become confusing for agencies, brokers and insurance wholesalers, which hope for prominent rankings on Google page one search engine result pages. Let’s review some of the important basics when it comes to insurance agency search engine optimization. It is helpful to keep these tips in mind:

1. Know Your Audience

If you know your audience and use terms on your website that will be of interest to them, you’re already ahead of the game when it comes to insurance search engine optimization. Keywords are just phrases prospects use when they are looking for insurance products you choose to offer. Think about the phrases pertinent to your audience, or those phrases that you think they might ask about. Create a list of these phrases, and you’ve taken the first step toward an SEO optimized insurance website.

2. Investigate Competitors

It is a good idea to analyze competitive websites, especially those which rank high in the search engine result pages (SERPs). Review the layout of their webpages, the keywords they use, the topics they cover, videos they offer and their blog. Researching competitive sites can provide ideas to help agents optimize their own insurance website.

3. Actionable Content will Improve Links

Organic linking is a term agencies and brokers are likely to see when researching insurance search engine optimization. Organic linking occurs when people and other websites share your content with others. If you create content that businesses find relevant and valuable, then they are more likely to share your content, and do so with increasing frequency. Don’t focus solely on link building, instead focus on quality content and sharing, which will inherently help accrue quality back links. A high quality reputation for sharing useful content will help your site rise in the search engine rankings.

4. Keywords in Subtitles

Creating multiple subtitles on a web page that includes your preferred keywords will help search spiders and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.

5. Header and Title for Each Webpage

The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects. It will increase the chance viewers will open your article instead of an alternate article. Make sure you limit each page to a maximum of three keyword phrases. Both your prospects and the search bots will be looking for well organized, focused content, so keep your content streamlined and relevant.

6. Dynamic Content and Blog, Blog, Blog

I often say that good insurance websites begin with a great blog, and so does good insurance SEO. Blogs offer a great way for agents and brokers to share interesting, relevant and timely information. This type of dynamic content will appeal to clients, prospects and search bots. Adding new pages, videos and content periodically across your insurance website will also help your SEO initiative.

Insurance search engine optimization strategies may seem daunting, but a great way to simplify it, is to put yourself in the position of your customers and prospects and then create content they would want to consume. If you do that, you will be on a good path to a search engine optimized insurance website. If you are trying to get the next level, and want a highly optimized, mobile compliant insurance website, contact the digital content and SEO experts at StartUpSelling, at (518) 222-6392.

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Posted in: Insurance Agency SEO, Insurance Agency Web Marketing, insurance search engine optimization
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How Often Should You Update Your Insurance Website?

  • Posted on November 19, 2014
  • by Alan Blume

Insurance Agency WebsitesInsurance agents, brokers and wholesalers should keep their sites current and professional, as most clients, prospects, partners and employees will visit their site. Staying current with content is much simpler with an easy to use content management system. WordPress is a good example of this, though there are many others. Ongoing website refinements are best, that said, if an insurance website remains stagnant for two years your website is need of an update. An update can include anything from new sharing chiclets to updated images to mobile compliant coding. Here are some of the key components to consider when looking at your insurance website:

  • Insurance Website Design
  • Content Marketing Strategy, Blogs, Resources
  • Content Management System
  • Website Video (Value Proposition Video)
  • Insurance Social Media Marketing
  • Insurance Search Engine Optimization
  • Insurance Website Analytics
  • Lead Capture Forms
  • Responsive Web Design/Mobile Compatibility

For more information on insurance web marketing and insurance websites, visit StartUpSelling or call (518) 222-6392 for a one to one agency marketing review.

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Posted in: Insurance Agency Webinars, insurance search engine optimization, insurance social media marketing, insurance web marketing
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Six Simple Steps For An Effective Insurance Agency Blog

  • Posted on June 10, 2014
  • by Alan Blume
Insurance Agency Web Marketing

   Insurance Blogging

All insurance agencies and brokers should be blogging, showcasing their expertise with original content. Blogs help website stickiness, provides content for social media and help improve insurance search engine optimization. Here are six simple steps to create a more effective insurance agency blog:

  1. Make the headline succinct – 5 to 10 words
  2. Offer an interesting angle or knowledge nugget
  3. Add an image!
  4. Use bullets or subheadings
  5. Keep the content short (200 to 500 words)
  6. Publish consistently and share your blogs (and make sure you have social media chiclets so others can share them too).

My blogs are usually about insurance agency marketing, though I also intersperse blogs on virtual business, travel, books and other items that might be of general interest. Insurance agents and brokers might post blogs on benefits and compliance, PPACA, PLI, OSHA regulations, trucking regulations/CSA, business best practices (especially for vertical markets like trucking, restaurants, constructions, etc.). Agencies lacking the time or resources to write consistent blogs (at least once per week), can use a proficient insurance marketing agency to augment their efforts.

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, insurance search engine optimization, Insurance SEO, insurance social media marketing
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