Complimentary Insurance Agency Video Library

  • Posted on September 5, 2017
  • by Alan Blume

Insurance Agency Video - Insurance Web MarketingCheck out this complimentary Insurance Marketing & Lead Gen Video Library which is accessible for all insurance agencies and brokers. These videos and on demand webinars help agencies and brokers improve their marketing, extend their branding and generate more leads. The StartUpSelling library offers well over a hundred comprehensive insurance agency marketing videos including:

  • Marketing Automation & Lead Generation
  • Email Drip Campaigns For Insurance Agency Leads
  • Changing The Rules For Insurance Agency Search Engine Optimization
  • Filling The Pipeline With Truck Insurance Agency Leads

The library is available on the StartUpSelling Website or YouTube, and covers insurance marketing topics like:

  • Using video to improve insurance web marketing results
  • Creative lead generation and appointment setting strategies
  • Engaging prospects and clients using educational content
  • Leveraging webinars to improve insurance email marketing results

There are no fees to download or access this video library.

If your insurance lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Content Marketing, insurance email marketing, Insurance Video, insurance web marketing
Read More

Long Tail Keywords & Insurance Agency Leads

  • Posted on June 7, 2017
  • by Alan Blume

Insurance Search Engine Optimization and Insurance SEOHave you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the long tail phrase to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, some of which may only be searched five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they can be an ideal prospect for your insurance agency services, and you want to make sure their search engine results page (SERP), lists your agency at the top. Let’s take a look at some examples of insurance long tail keyword phrases:

  • Arizona Garage Keeper Insurance
  • New York Owner Operator Insurance
  • California Professional Liability Insurance
  • Best Florida Business Insurance Rates
  • Florida Coastal Condominium Insurance

The more keywords included in a phrase and the more specific the term, the narrower the results, and the less frequently that term is searched. And of course, the shorter the phrase, the broader the results, and the greater the competition for the phrase.  An example of a broad phrase might be “Trucking Insurance”. When targeting long tail keywords, quantity is important. Your agency should target 100 or more long tails, along with more competitive phrases, for a comprehensive approach to your insurance agency search engine optimization efforts.

On page insurance search engine optimization (insurance SEO), includes both content and Meta data. This is the text, images and video that appears on your page, and the Meta such as Page Description, Alt Tags and Header Tags and blog content. Effective insurance search engine optimization also includes off page optimization such as news releases, social media posts, bookmarking, and videos to mention a few. Effective long tail optimization will result in improved insurance website traffic and increased insurance agency leads.

With the increasing number of mobile searches, your agency should add questions to your long tail efforts. Some examples include:

  • Where do I buy Arizona Garage Keeper Insurance?
  • What are the best New York Owner Operator Insurance agencies?
  • What are the lowest California Professional Liability Insurance rates?
  • Where do I find the best Florida Business Insurance Rates?
  • Where can I get the lowest Florida Coastal Condominium Insurance prices?

Though organic insurance search engine optimization and social media marketing are an important aspect of insurance agency marketing, agencies seeking to rapidly build their pipeline often find that insurance agency email marketing and targeted appointment setting calls can represent a faster path to lead generation.

For more information on insurance web marketing and lead generation, go to: startupselling.com

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: insurance agency email marketing, Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Websites, Insurance Content Marketing, Insurance Search Engine Marketing
Read More

Top Tips to Improve Your Email Deliverability

  • Posted on May 11, 2017
  • by Alan Blume

Insurance Agency Email MarketingBusiness of all types can benefit from a well run email marketing initiative. Today however, they must take extra precautions to ensure they maintain a high quality sender reputation to optimize delivery, and improve conversions. Review these top tips and make sure your organization is following all of them:

Ping Test Emails

Always ping test your emails prior to your initial campaign, especially if it is an older list, a trade show list, or a prospect list. And once ping tested, never use failed ping tested emails.

No Longer At

Monitor your autoreplies and remove no longer at and retired immediately after every campaign. These email responses must be closely reviewed, as the autoreply can come for a source that is different from the actual email that should be removed.

Consistency & Frequency

The consistency and frequency of your email campaigns is important in maintaining a positive sender reputation. ISPs attempt to create and evaluate the email marketing history for your domain. The more consistent you are, and the more reasonable you are with your frequency, the more likely you are to create a solid reputation as a sender. That assumes you are following the other tips listed herein.

Avoid/Diminish Complaints

Lots of complaints will spell lots of trouble for your sender reputation and domain. The best way to avoid complaints is to limit campaign frequency (every two weeks for most general campaigns is a good rule of thumb), honor opt-outs immediately, focus on quality content and collateral, and restrict “sales” pitches.

Avoid Spam Traps (Honeypots)

Spam traps, sometimes referred to as honeypots, are email addresses specifically created to catch email from marketers who don’t follow email best practices. The traps target marketers who are scraping email addresses from the web or are simply blasting emails using poor quality lists. Sufficient “catches” by spam traps can result in low deliverability or even domain blacklisting.

Use Relevant, Educational Content

“Buy my stuff and save money now”! If your content is salesy, spammy and irrelevant, your sender reputation will be adversely impacted, and it will happen quickly. Try to make your content relevant and educational. Changing regulations, industry innovation, important news of the day, and educational webinars are going to be better received than an invitation to buy your products or services.

Email marketing is both an art and a science, and is increasing in complexity and deliverability nuance. It can be a great lead generator when properly used, or a waste of time and money when used with an email “blast” mentality. Agencies and businesses seeking guidance on their email marketing and lead generation can contact StartUpSelling for a complimentary email marketing and lead gen review.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: B2B Sales & Marketing, insurance agency email marketing, Insurance Agency Marketing, Insurance Content Marketing, insurance email marketing, insurance web marketing
Read More

Insurance Agency Drip Campaigns & Email Workflow

  • Posted on May 3, 2017
  • by Alan Blume

Insurance Agency Email MarketingLet’s begin with a simple definition of insurance email drip campaigns. A drip campaign is a direct marketing method used to engage prospects and retain clients leveraging ongoing, dynamic content generated email marketing programs. The campaigns send targeted, and conditional content based upon existing and changing preferences. The content is sent to prospects and clients over varying periods of time to nurture leads and improve retention.

An email workflow is a series of automated emails which are sent (or not sent), based on the targeted subscribers, to help facilitate how they interact with your agency. The email workflows are triggered based on information you know, or learn, about your subscribers (using branching for Yes, No, If, Then). The workflows allow agency marketers to send precise emails, at predetermined times to specific prospects or clients. Well-designed email workflows can help insurance agencies improve conversion rates, and customer retention. Let’s discuss one of the many types of workflows insurance agencies can use, we’ll follow up with additional blog posts on other types of workflows in this ongoing series.

Insurance Webinar Workflow

Let’s say that your insurance agency is planning a webinar on a topic such as: ACA Compliance in an Uncertain Era, or Changes with CSA Regulations & the Impact on Truckers. Email workflows allow agency marketers to communicate the information your attendees need to know, and when they need to know it. Your agency webinar workflow can be triggered as soon as a date is set, though it is recommended a webinar registration landing page is ready at that time.

Once triggered, the webinar email workflow starts sending out automated emails, providing timely and useful information about the webinar, up to the webinar, and after completion of the webinar. This can include dates and times, if the webinar will be recorded, where to get the presentation slide or companion materials, and certification information for credits with HRCI, SHRM, etc. It’s beneficial, to begin a few weeks before the webinar, and to remind those who have not registered, and retain those who have registered.

Insurance agency email workflow branching allows for robust personalization and very specific content fulfilment. For example, if a registrant responds that they want to receive the slides, a Call To Action (CTA) can be created to drive them to a download page. Or for registrants who would like to share the recorded webinar at a later date, and email can be automatically generated, the day after the webinar, providing the recording link, and perhaps a CTA to set up an appointment to discuss coverages with your agency.

Needless to say, every agency should be using simple email campaigns. However, for many agencies, the time has come to invest in insurance agency email workflow drip marketing. Those agencies lacking the staff or tools to accomplish this can reach out to the insurance agency marketing experts at StartUpSelling.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: insurance agency email marketing, Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Content Marketing, insurance email marketing
Read More

Top Tips To Improve Insurance Agency Video Marketing

  • Posted on April 20, 2017
  • by Alan Blume

Insurance Agency Video InfographicInsurance agency owners, producers and marketers looking to jump start their video content marketing, or improve their existing insurance marketing video campaigns can review these top tips to augment their current marketing initiatives. Here are your top tips to improve Insurance Agency Video Marketing:

  1. Use Educational Content, Not Sales Brochures

Case studies, client success stories, educational content pertinent to the industry. Here is a simple example.

  • Good: Impact of Trump Executive Orders on ACA Compliance
  • Bad: We Can Save You Money on Your Group Health Plan
  1. Create a Compelling Thumbnail

Your agency has a short time to convince prospects to watch your video. It begins with an attractive and attention getting thumbnail. Invest time to ensure your thumb nails look great, and make sure you add these images when publishing or sharing over social media.

  1. Share on Social Media – Then Share Again

You’ve invested time and money to produce a great video, now your agency needs to leverage it across all relevant social media platforms. The big four are obvious, YouTube, Facebook, LinkedIn and Twitter. But you should also include Google+ and some of the bookmarking platforms such as Tumblr. And remember that you can share content more than once, and in many nuanced ways. Create a blog, Tweet the blog, add as a LinkedIn post, Tweet the LinkedIn post and so on.

  1. Don’t Underestimate the Importance of Background Music

How many movies or commercials do you watch without background music? Background music will help convey your message and mood. Will you use edgy, modern instrumentation to convey you are an up to date digital agency, or more traditional music, inferring sound guidance and sage advice?

  1. Share Using Your Email Marketing Drip Campaigns

Agencies can and typically should invest in ongoing email drip campaigns, focused on providing high value content of interest to clients and prospects. High quality video content is often the preferred digital collateral to provide to clients and prospects, to improve renewal rates by providing added value and to increase insurance lead generation.

  1. Don’t Forget the Call To Action (CTA)

Leave sufficient time at the end of your video (assuming it’s a short two minute type video) for a Call To Action. What behavior are you trying to elicit from the person watching? Do you want them to submit a Contact Us Form, Schedule Appointment, Get A Quote, Call An 800#? Leave plenty of time for your CTA and contact information to show, and when possible, have CTA buttons continuously displaying below the video.

  1. Optimize for Insurance Agency Search Engine Optimization (SEO)

Make sure, you use your targeted keywords in your title, and description, tags, etc. What’s a good example of this? On this tip, the title includes the keyword phrase, “Insurance Agency Search Engine Optimization”, instead of just Search Engine Optimization or SEO. An example for your agency might include Risk Management for Manufacturers, or Surety Bond Strategies for Contractors, or Colorado Trucking Insurance.

  1. Add Video to Your Insurance Agency Website & YouTube Channel

Your videos can appear all over your website, on a relevant page, in a video library and in a blog (vlog). You should also take the time to create a branded YouTube channel for your agency, especially if you intend to do a video series. There are many types of video you can use, and don’t underestimate the value of a relevant recorded webinar or voice over PowerPoint.

As is evident by YouTube’s compelling statistics, people gravitate toward video. With over a billion users, watching videos over 40 minutes a day, and 400 hours of video uploaded each minute, it’s easy to see why insurance agency videos should not be ignored. Need help creating compelling videos for your insurance agency marketing initiatives? Contact the insurance agency marketing experts at StartUpSelling.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: insurance agency email marketing, Insurance Agency SEO, Insurance Agency Websites, Insurance Content Marketing, insurance social media marketing, Insurance Video, insurance web marketing
Read More

Insurance Agency MarketingThis StartUpSelling recorded Insurance Marketing Webinar has been viewed by over 10,000 insurance agents and brokers. The free webinar entitled, Insurance Agency Marketing Plans – How to Insure the Success of Your Producers, has been made popular by insurance agencies and brokers across North America, seeking to improve their marketing and lead generation initiatives to help optimize Producer performance. This 26 minute webinar offers agency executives the opportunity to learn about effective insurance marketing and lead gen strategies in use by many highly successful agencies and brokers. Topics include:

  • Prospect List Generation
  • Creating Effective Email Marketing Campaigns
  • Webinars and Other Digital Fulfillment
  • Effective Appointment Setting Campaign Strategy
  • Vertical vs. Horizontal Cold Calling
  • Social Media Marketing

This complimentary on  demand webinar is available 24/7 – click here to watch.

To learn more about customized Insurance Agency Marketing and Lead Generation Solutions contact us at startupselling.com.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Insurance Agency Marketing, Insurance Agency Telemarketing, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Content Marketing
Read More

Insurance Agency VideosA free Insurance Marketing & Lead Gen Video Library is available to all insurance agencies, brokers and wholesalers interested in improving their marketing and generating more leads. This library offers over a hundred comprehensive insurance agency marketing videos including:

  • How to Find More Insurance Prospects, Close More Business and Increase the Top Line
  • Effective Insurance Marketing To Drive Leads & Growth
  • How & Why Insurance Agents Miss 80% of Target Prospects
  • Integrated Email Marketing & Appointment Setting for Robust Insurance Agency Lead Generation

The library is available on the StartUpSelling Website or YouTube, and covers important insurance marketing topics such as:

  • Leveraging webinars to improve email marketing results
  • Integrating video into your insurance web marketing strategy
  • Driving leads with list creation and appointment setting strategies
  • Engaging prospects and clients using educational, engaging and compelling content

There are no fees to download or access this information.

If your insurance website, lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: insurance agency email marketing, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, insurance email marketing, insurance social media marketing
Read More

Malware Trends Agencies Should Look Out For In 2017

  • Posted on February 7, 2017
  • by Alan Blume

Insurance AgencyWebsitesInsurance Agencies and Brokers should remain vigilant when it comes to their websites and possible malware attacks. For specific tips on website security, check out our cyber security blog post. To learn about malware trends in 2017, continue below.

Malware is Becoming More Evasive and Aggressive

There has been a large increase in evasive malware behavior in the last year. Evasive malware tries to undermine traditional security technologies with new methods. Novel methods must be continually created to thwart these attacks. Make certain you are using a quality website security option that keeps its malware solutions up-to-date and at the cutting edge. Hosting providers such as GoDaddy, 1&1 and many more all offer a variety of security and malware monitoring and removal options. Malware advancement moves quickly and your insurance agency security solutions need to remain updated and current.

Modified Browser Settings

All major browsers (Internet Explorer, Google Chrome, Firefox, Opera, and Safari) have been seeing an uptick in malware programs that modify browser settings and important security-relevant proxy settings are being changed. Attackers are turning compromised systems into proxies so that further malware injections can be implemented. To help prevent this attack, never open unknown or questionable links, and train all employees to follow this important best practice.

Password Guessing Attacks

For this type of attack, the malware starts the authenticating process procedure and uses common username and password combinations to attempt to gain access to a website and escalate privileges. Brute force attacks are not new, but they are no longer contained to desktops. A recent study found that 53 popular mobile applications were vulnerable to password guessing attacks. Those vulnerabilities placed around 600 million users in danger of being hacked. Always use complex, unique passwords to keep access to your site protected against this type of attack, and use a sophisticated password time out option.

Enterprise-Level Database Leaks Via The Cloud

Cloud services have become an increasing solution for businesses. This, in turn, has caused an increased interest in exploiting cloud vulnerabilities. Awareness of the vulnerabilities and risks of storing commercial information on the cloud is not growing as fast as the sophistication of cloud attacks. As cloud data management becomes too difficult to wield, new security vulnerabilities may be discovered. It is important that your agency utilizes reputable cloud based solutions, and that you follow the best practices above, for all your cloud based applications.

If your agency is interested in updating your insurance agency website, creating high quality videos, or optimizing your insurance agency marketing and lead generation, contact StartUpSelling, for a complimentary insurance agency lead generation or web marketing review.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: B2B Sales & Marketing, Insurance Agency Websites, Insurance Content Marketing
Read More

Insurance Web MarketingInsurance Marketing With Twitter ImageInsurance Social Media MarketingSocial media marketing is an integral part of your online presence. Not only are you communicating directly with potential customers, but you are building a loyal, engaged brand that will continue to feed your business as long as it is well nurtured. Google is increasing its ranking of websites with well engaged social media accounts and have been displaying social media posts directly in search results. Since competition is fierce, here are 14 tips to help you get the ball rolling on your social media conquest.

  1. Set measurable and achievable goals for each social media network.
  2. Prioritize quality over quantity. Five relevant, quality articles will reap higher rewards than 10 articles that were quickly thrown together.
  3. Focus, and choose the best social media platforms for your business. Select the one or two social platforms that best fit your target markets and spend your marketing time wisely. Yes, you can and should post to many platforms, but focus on those most applicable to your business.
  4. Check out the competition. Study your competitors and brand leaders thoroughly to learn their strategies.
  5. Follow back and interact! Social media is all about quality interaction. Build your follower base.
  6. Don’t over share. It doesn’t work. Respect your followers by sharing relevant, quality content.
  7. Respond to all feedback whether positive or negative. One of your social media marketing goals should be to maximize quality engagement.
  8. Automate content posting. Use tools such as Hootsuite, Social Report or Buffer to automate your posts and save some time.
  9. Use hashtags strategically and reasonably. Try to sum up the subject you are sharing with one or two relevant hashtags, three maximum.
  10. Deliver content consistently. Consistency, quality, relevant posting will be the key to your social media marketing success.
  11. Analyze past content to improve future posts. Use analytics to analyze the effectiveness of your content and marketing strategy. Which posts have had the best results, and why? Measure, refine and execute again.
  12. Use keywords and images in your posts. Keywords will help you reach your audience, and images help gain attention. If you are targeting high net worth prospects, and create a posts on yachts, make sure the keyword and hash tags include yachts and utilize an enviable yacht image.

Contests, surveys, publishing, ad and a post boosts are all important components of a successful social media marketing campaign. If your agency is interested in improving your insurance social media initiatives, or you want to optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen and web marketing review.

 

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, insurance social media marketing, insurance web marketing
Read More

17 Significant Stats On Why Insurance Agencies Should Use Videos

  • Posted on December 15, 2016
  • by Alan Blume

Here are some compelling statistics about the use and efficacy of video as a marketing tool. Insurance agencies should investigate video, including whiteboard “explainer” videos, to help convey their value proposition, products and solutions.

  1. 75% of executives watch work-related videos on business websites at least once a weekInsurance Agency Video Marketing
  2. 50% of executives watch business-related videos on YouTube
  3. 65% of executives visit the marketer’s website after viewing a video
  4. About half of all internet users view a video at least once per month
  5. 100 million Internet users watch online video every day
  6. 4% of all Internet users view at least one video per month
  7. The average user is exposed to 32.2 videos per month
  8. Over 40% of those watching videos take some action after viewing a video
  9. 64% of website visitors are more likely to buy a product after watching a video
  10. The value of one minute of video is 1.8 million words (about 3,600 webpages)
  11. Videos increase people’s understanding of your product or service by 74%
  12. 80% of Internet users remember the video ads they watch online
  13. 90% of Internet users say seeing a video helps the decision making process
  14. Websites with video are 50 times more likely to appear on the first page of a search engine
  15. When video is included in an email there’s a 2 to 3 times increase in click through rates
  16. There’s also a 51% increase in subscriber-to-lead conversion rates when video is included in email
  17. Website visitors are 64% more likely to buy a product after watching a video

Check out one of our marketing videos here: https://startupselling.com/services/insurance-marketing-videos.

If you are looking for ways to improve your insurance agency website, produce high quality videos, or optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Insurance Agency Marketing, Insurance Agency Websites, Insurance Content Marketing, Insurance Video
Read More