5 Popular Insurance Marketing & Lead Generation Videos Viewed Over 40,000 Times

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October 16th, 2018

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Insurance Agency Marketing - Insurance Agency Leads

 

 

 

 

 

 

 

 

 

These five insurance agency marketing and lead generation webinar and videos have been collectively viewed over 40,000 times. You can check out these popular and complimentary insurance marketing resources on demand, at your convenience:

·       Insurance Agency Marketing Plans: How to Insure the Success of Your Producers

·       2 Minute Sales Pro: The Elevator Pitch

·       Top 5 Insurance Agency Lead Generation Tips

·       2 Minute Sales Pro: Telesales Best Practices

·       Effective Insurance Marketing to Drive Leads & Growth

Whether you’re a $1 Million Agency trying to build your pipeline, or a $1 Billion Broker seeking assistance with a sophisticated Search Engine Optimization initiative, the insurance marketing experts at StartUpSelling can help. Reach out to us for a complimentary marketing and lead generation review.

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Creating Your Insurance Agency Website Resource Library

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September 17th, 2018

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Insurance Agency MarketingYour insurance agency likely has valuable advice and content to offer, and probably wants to share at least some of these things with prospects and clients. If so, your agency should create a compelling insurance agency website resource library. Website resource libraries provide a great opportunity for businesses, by providing a cost-effective platform to share information which can attract prospects, and improve client retention.

What is a Website Resource Library?

Think of an Insurance Agency Website Resource Library as a content hub, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials and other important information. The goal of this insurance content hub is to improve information sharing with employees, clients and prospects.

Types of Content in a Resource Library

There are hundreds of content types that might be offered in an Insurance Agency Website Resource Library, ranging from best practices recommendations to marketing collateral. Let’s review some of the more traditional content types that an insurance agency might offer in their library. These include, but are not limited to:

  • Best Practices relating to risk, damage prevention, healthcare compliance, etc.
  • Blog Posts
  • Case Studies
  • Claims Forms
  • Educational Articles
  • FAQs
  • Important Website Links
  • Infographics
  • Insurance Forms
  • News
  • Product Brochures
  • Regulatory Updates
  • Social Media Profiles (and Groups)
  • Videos and Recorded Webinars

These are just a few types of the content that can be shared with employees, clients and prospects. A website resource library allows insurance agencies and brokers to decide what they want shared, and helps them organize how they want to share.

Resource Library Organization

Resource libraries help agencies better organize all of their content. In some ways, it acts as a forcing function. By creating a central repository, it’s faster and easier for employees to locate and add content, as they know where to go to find the content, while making it easier to add or post content. Rather than searching through server folders, or visiting multiple pages across your website (assuming the content they need has even been posted), employees can find everything quickly, in one easy to search digital venue. For client specific content, or content that contains some of your “secret sauce”, you can require a password, for those specific files, or split your library between prospect (for general content) and client accessible content.

Benefits of a Resource Library

  • Allows the agency to showcase their expertise
  • Can be used to extend your brand
  • Easier to find, search and access information
  • Helps Producers access and share your marketing materials
  • Improved website stickiness
  • It can help you grow your opt-in email list
  • Makes it easy to share information on social media
  • Motivates agency employees to produce more, quality content

If your agency has not yet embarked upon an Insurance Website Resource Library, consider adding this initiative to next year’s marketing plan. Those agencies which lack the internal resources to create this library, can contact the insurance agency marketing team at StartUpSelling for a complimentary insurance web marketing review.

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Insurance Agency Marketing Video Library Surpasses 50,000 Views

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August 1st, 2018

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sell-more-work-less - insurance email marketingThe StartUpSelling Insurance Agency Marketing Video Library is available to all insurance agencies, brokers and wholesalers. Our goal is to help agents/brokers sell more, and work less. Our insurance agency videos have been viewed by agents and brokers over 50,000 times, and are available at no cost though our website or YouTube channel: Insurance Marketing Webinars and Video Library

Some examples of recent videos include:

  • How to “Insure” the Success of Your Producers
  • Keeping Your Insurance Agency Website Current & Secure
  • Insurance Marketing CEO Answers Agency Marketing & Insurance Lead Gen Questions
  • Integrated Appointment Setting & Email Marketing for Trucking Insurance Agency Leads

Additional complimentary resources available to agencies and brokers are available here:

Join thousands of other agents and brokers who are benefiting from these complimentary insurance web marketing and lead generation resources. For more information call (518) 222-6392 for a complimentary insurance marketing and lead generation review, or visit http://www.StartUpSelling.com

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Beginning July 2018 Google will Mark all HTTP Sites as Not Secure

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July 13th, 2018

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According to Google’s Online Security Blog, Google has been striving to achieve a more secure web by advocating the adoption of HTTPS encryption. Google and other major browsers have been marking HTTP sites as not secure using an icon indicator. Beginning this month, July 2018, the release of Chrome 68 will mark all HTTP sites as “not secure”, labeling the sites with that term, as shown below:

Google Not Secure SSL Warning

 

 

 

 

 

 

Earlier this year, Google posted the following progress with HTTPS (SSL):

  • Over 68% of Chrome traffic on both Android and Windows is now protected
  • Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
  • 81 of the top 100 sites on the web use HTTPS by default

Google’s attempting to help all website visitors understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web.

There are many compelling reasons why insurance agency websites should move to SSL, including security, encryption and trust. In October 2017, Google said, “Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the ‘Not secure’ warning when users type data into HTTP sites. And eventually, we plan to show the “Not secure” warning for all HTTP pages, even outside Incognito mode.”

Why The SSL Push?

Sites that begin with “http:” are not SSL sites, and thus considered to be “not secure”. SSL sites all begin with https: and would look like this: https://startupselling.com. What is SSL? It is an acronym which stands for Secure Sockets Layer, a de facto standard used to establish an encrypted link between any web server and your browser. SSL helps ensure that the data communicated between a web server and a browser remains private.

Many people fail to understand that the information they transmit over the Internet, which in many instances is not encrypted, is passed through a series of servers (often referred to as hops), before it finally arrives at the intended destination. Any of those servers which transmit your information in this chain, can steal sensitive information such as passwords, credit card numbers or medical information. Sites that use SSL encrypt your data, making the information difficult to steal for everyone except the final destination server. This is important for increased security and to protect confidential information from hackers and identity thieves.

What is SSL Authentication?

SSL provides authentication in addition to data encryption.  For example, let’s say someone fills out an insurance quote request form. These often contain confidential information.  Any one of those interim servers could potentially hijack this confidential information. However, this security issue can be mitigated by using an SSL Certificate from an authorized SSL provider. SSL certificates are provided to verifiable websites, like your insurance agency website, after they have gone through several identity checks to prove they can be trusted.

Google and other major browsers are essentially mandating that insurance agencies and brokers will need to make the insurance websites SSL compliant. SSL certificates are inexpensive, ranging from free to $70 per year depending upon the hosting provider. If your agency has not yet converted your insurance agency website SSL, you should do so immediately. In the near future, clients and prospects may not be able to use your contact us, get a quote or certificate forms. Insurance agencies or brokers needing assistance updating their website or converting to SSL can reach out to the insurance agency marketing experts at StartUpSelling for a complimentary evaluation.

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Your Insurance Agency Elevator Pitch

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July 10th, 2018

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You’re in an elevator with your ideal prospect. You have only 30 seconds to impress this executive before the door opens and the sale opportunity is lost forever.

  • Have you memorized your pitch?
  • Are you ready to launch into your pitch (it’s a short ride!)?
  • Can it be delivered in 30 seconds?
  • Do you convey enthusiasm during your delivery?
  • Are you offering something unique (everyone says they have great service)?
  • Do you finish with a Call To Action?

Craft a pitch that will open doors and generate interest, before that elevator door opens and your ideal prospect walks away. This Two Minute Elevator Pitch Video has been viewed by agencies almost 15,000 times. Check it out and keep working on your ideal pitch! And if you’re looking for insurance agency lead generation and insurance web marketing assistance, reach out to the experts at StartUpSelling for a complimentary review.

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Which POTUS has the Best Stock Market ROI?

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July 5th, 2018

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Insurance Web Marketing

Which presidents and political parties delivered the best ROI relating to stock market performance? Generally speaking, stocks have done better when the POTUS is a Democrat, but has a Republican congress. These five recent presidents recorded triple-digit stock marketing increases during their presidential terms:

  • Bill Clinton (D) – 227%
  • Franklin Roosevelt (D) – 197%
  • Barak Obama (D) – 148%
  • Ronald Reagan (R) – 135%
  • Dwight Eisenhower (R) – 120%

In a recent Forbes article, the Trump administration was listed as having significant gains, but as of this writing was the 6th highest on the POTUS ROI list. That evens the split (at the moment), making the top 6 returns equally balanced between Democrat and Republican. Here are the annualized S&P returns for the last 15 presidents:

Insurance Agency Leads

 

 

 

 

 

 

 

 

 

 

 

However, if you’re not the POTUS but are still looking for compelling ROI, contact the expert team at StartUpSelling for customized marketing and lead generation programs to jump start your pipeline and improve close ratios.

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Alexa, I Thought You Were Off – Are You Still Listening?

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May 29th, 2018

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Alexa - amazonAlexa, I thought you were off, are you still listening to me? No really, are you?!

In a May 25th NY Times article, Niraj Chokshi discussed a long time warning from privacy advocates, that smart home devices and virtual personal assistants can record and share our most private thoughts and conversations. “They’re always listening. They’re on the internet. But what happens when digital assistants like Alexa go rogue? Could they share our private conversations without our consent? Privacy advocates have long warned this could happen, and now it has.”

The story revolved around a woman in Portland, Oregon who told a television news station, that her Amazon Echo device had recorded her conversation then shared it with one of her husband’s employees in Seattle. Well that’s more than a little concerning! Amazon responded by saying that the “Echo woke up due to a word in background conversation sounding like “Alexa.” Then, the subsequent conversation was heard as a “send message” request. At which point, Alexa said out loud “To whom?” At which point, the background conversation was interpreted as a name in the customers contact list. Alexa then asked out loud, “[contact name], right?” Alexa then interpreted background conversation as “right”. As unlikely as this string of events is, we are evaluating options to make this case even less likely.”

Of course terms like unlikely and rare don’t really cut it when it comes to private and confidential personal information. The recording and distribution of confidential information takes this concern to an entirely new level. For those who remember, does this seem vaguely reminiscent of HAL (the HAL 9000 computer in 2001: A Space Odyssey). In this groundbreaking movie, HAL is an artificial intelligence computer which (or is it who) goes rogue and kills astronauts to protect itself.  And though I don’t think my Echo is out to get me (yet), there are things you can do to better protect your privacy.

On Amazon’s site, they offer a variety of Alexa history options and settings. You can view a transcript and listen to interactions with your Alexa device. You can delete specific or all recordings. Note that Amazon says that when you use an Alexa device, they keep the voice recordings associated with your account to improve the accuracy of the results provided. If you delete these recordings, it may degrade the use experience when using voice features.

To listen to your dialog history in the Alexa app:

  1. Go to the menu and select Settings.
  2. Scroll to the General section and select History.
  3. Select an interaction from the list, and then select the Play icon to listen to the interaction (note that this did not work for me when I tried it).

To delete individual recordings, select Delete voice recordings. This removes the audio files, as well as the Home screen cards related to that interaction. If you only want to remove a Home screen card in the Alexa app, find that card on the Home screen and select Remove card.

To delete all of your interactions:

  1. Go to Manage Your Content and Devices on the Amazon website.
  2. Select the Your Devices
  3. From the list of devices registered to your Amazon account, select your Alexa device.
  4. Select Manage voice recordings.
  5. Select Delete.

Of course, if you happen to want to splurge on some superfluous luxury item and are looking for a good scapegoat, everyone can now say, “I don’t know what happened, Alexa went rogue and ordered it!”

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Over 16,000 Views: How to “Insure” The Success of Your Producers

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May 20th, 2018

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Interested in learning more about insurance agency lead generation? This popular insurance agency marketing and lead gen webinar has been viewed over 15,000 times. You can check it out here:

sell-more-work-less - insurance email marketing

How to “Insure” The Success of Your Producers

* Looking to upgrade your insurance agency marketing and lead gen programs?
* Need to create a comprehensive prospect email list?
* Trying to generate more in profile appointments for your producers?

Contact the insurance agency marketing and lead gen experts at StartUpSelling for a complimentary marketing review.

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Insurance Agency Lead Scoring

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April 17th, 2018

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Prospect ScorecardWe speak with many insurance agencies which have not yet formalized a lead scoring system. This is a worthwhile endeavor for all agencies, and one which we recommend they revisit this every year while tracking the return on investment of their marketing programs.

What is lead scoring? It is a methodology used to rank prospects against a scale, and then assign a value to determine interest level and distribution. For example, let’s say a trucking insurance lead appointment arrives at your agency. This lead is with an owner of 15 power units, they use company drivers, and they are unhappy with their carrier. Perhaps your lead scoring system falls on a 1 to 10 scale, and this lead is scored an 8. What might receive a higher score? And what types of leads are outside of profile, and what score would they receive? Perhaps prospects need to score an 8 to appear on your  producer scorecards.

Is the lead distributed to producers by territory? Does your lead handling process vary by type of lead, product or prospect? For example, are commercial leads separated by large and small business, by industry or product? Are benefit leads parsed by groups over and under 50? And does your agency have a tracking system in place to determine how many leads showed for the appointment, moved into the pipeline, received quotes and ultimately convert into new business?

The Prospect Scorecard offers insurance agencies and producers a simple and easy way to qualify, track and rank top prospects. Salespeople, sales managers and other business people often refer to prospects in vague terms such as: new, warm, hot, cold, likely, qualified, etc. These terms do little to better understand a sales pipeline or convey likelihood of purchase to other members of the team. The Prospect Scorecard resolves this issue, simply, quickly and easily for any producer or agency. Prospect Scorecard benefits include:

  • Helps Producers create ideal attributes to form a buyer persona
  • Creates a simple numeric system to leverage your buyer persona
  • Assigns numeric values to rank your best prospects
  • Creates a simple qualification acronym to determine likelihood to close
  • Color codes prospects into Green, Yellow and Red categories, to quickly elucidate prospect status

 Creating A Prospect Scorecard

What does your perfect client look like? Create a Prospect Scorecard to quantify your approach to pipeline building. Some attributes of your ideal client might include revenue, growth rate, client type (business or consumer) and market niche. For example, are you targeting companies with $5m to $10m in revenue? Are your best prospects fast-growing firms (Inc. 500 list)? Are you selling to consumers?

If you’re selling to consumers, are they high net worth, middle income, younger or older? Are your prospects in a specific niche market such as banking, insurance, biotech, consulting, education, etc.? Create a Prospect Scorecard with your ideal attributes and a customized qualification abbreviation to help you determine if you’re selling to an in-profile prospect.

Insurance agencies and brokers seeking to get to the next level with their insurance marketing and lead generation can reach out the StartUpSelling marketing team for a complimentary insurance agency web marketing and lead generation review.

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How to “Insure” the Success of Your Producers Webinar – Over 16,000 Views

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January 23rd, 2018

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Insurance Agency Videos

Check out this popular YouTube On-Demand Webinar which has over 16,000 views, and learn about insurance agency lead generation programs that can help “insure” the success of your producers!

StartUpSelling specializes in agency exclusive insurance marketing, web marketing and lead generation services. Our virtual model allows us to employ subject matter experts, licensed insurance agents and insurance marketing veterans throughout North America. Because we have no brick and mortar office expenses, we are able to deliver superior value to our clients. Contact StartUpSelling for a complimentary insurance agency marketing and lead gen review.

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U.S. Retail Quarterly E-commerce Sales Hit 9.1% of Total Sales

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January 11th, 2018

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US Census E-commerce Graph 2017 - Insurance Web Marketing According to the Census Bureau of the Department of Commerce, U.S. retail quarterly e-commerce sales hit $115.3 billion in the 3rd quarter of 2017. That represented an increase of 3.6 percent from the second quarter of 2017. Total retail sales for the third quarter of 2017 were estimated at $1.2 trillion, an increase of 1.1 percent from the second quarter of 2017. E-commerce sales in the third quarter of 2017 accounted for 9.1 percent of total sales.

The trend is expected to continue, as e-commerce behemoth Amazon, and other e-tailers continued to rack up gains at the expense of old brick and mortar institutions like Sears, Kmart and J.C. Penny. Retail chains closed over 5,000 stores in 2017, with at least 3,600 more expected to close in 2018. Meanwhile their digital competitors continued to grow. Amazon’s valuation pushed past the $500 billion mark, with some analyst noting that they are on a trillion dollar valuation trajectory.

The takeaway here for insurance agencies and brokers is to get more digital, and do so quickly, as more and more lead generation and transactions move online. Contact StartUpSelling for a complimentary insurance agency web marketing and lead generation review.

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New Year – New Agency Marketing & Lead Gen Ideas

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December 8th, 2017

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Many insurance agency owners, executives and producers will be thinking about how to best grow their agency revenues in 2018.  Looking for new lead gen ideas and marketing best practices? Look no further than StartUpSelling’s Insurance Agency Marketing & Lead Gen Resource Library. This resource library is open to all insurance agencies, brokers and wholesalers interested in improving their web marketing initiatives, generating more leads and extending their brand recognition. The library offers comprehensive articles, blogs, on-demand webinars, YouTube videos, LinkedIn marketing groups, and Twitter feeds. There are no fees to download or access this information.

Agencies can also contact us for a personalized insurance agency marketing and lead generation review. Click here or call us for further details.

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Insurance Agency Marketing & Lead Gen Library

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November 15th, 2017

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Insurance Agency MarketingInsurance agencies and brokers are invited to view over 100 insurance marketing and lead generation articles in our Ezine library. These articles cover topics from insurance agency email marketing and split testing, to insurance search engine optimization tips and best practices. Whether your agency is seeking to learn about insurance website SSL mandates, cyber protection, email marketing for lead generation or appointment setting and the insurance agency elevator pitch, you can find articles on this and other topics to speed up your pipeline and top line growth.

Use this link to visit our insurance agency marketing library.

A few of our recent articles include:

StartUpSelling specializes in territory exclusive insurance marketing, web marketing and lead generation services. Our virtual model allows us to employ subject matter experts, licensed insurance agents and insurance marketing veterans throughout North America. Because we have no brick and mortar office expenses, we are able to deliver superior value to our clients. After all, why would your agency or wholesale brokerage need to pay for our rent on the top floor of a prominent Boston office building? Contact StartUpSelling for a complimentary insurance agency marketing and lead gen review.

 

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New Trucking Insurance Lead Gen Metrics – 13.3 to 28.5 New Appointments Per Month

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November 9th, 2017

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From time to time StartUpSelling publishes our recent trucking insurance agency lead metrics. Here are the results of ongoing projects for three different power unit profiles. Each lead is exclusive to that specific trucking insurance agency.

These are typical results for any agency which works with us on trucking lead generation. With even a modest close ratio, these opportunities would result in significant agency revenue growth. Agencies can and should start building a robust trucking pipeline today, to ensure great results in 2018.

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

  • 1 to 5 Power Units   – 28.5 New Appointments/month
  • 5 to 25 Power Units – 17.2 New Appointments/month
  • 5 to 50 Power Units – 13.3 New Appointments/month
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Why Insurance Agency Websites Need SSL

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October 22nd, 2017

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Insurance Agency Cyber Security - Insurance WebsitesThere are many compelling reasons why insurance agency websites should move to SSL, including security, encryption and trust. Google is making a big push to move all websites to SSL, and said that as of October 2017, “Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the ‘Not secure’ warning when users type data into HTTP sites. And eventually, we plan to show the “Not secure” warning for all HTTP pages, even outside Incognito mode.”

What is SSL & Why Is It Secure?

When navigating to a website, you might see a domain name resolve as http://startupeslling.com. Sites that begin with http: are not SSL sites. SSL sites begin with https: and would look like this: https://startupselling.com. SSL is an acronym for Secure Sockets Layer, which is the de facto standard used to establish an encrypted link between a web server and a browser. The SSL link ensures that all data communicated between a web server and a browser remains private.

In other words, SSL keeps information sent across the Internet secure and private, allowing only the intended recipient to receive it in an understandable format. Many people don’t realize that information they send over the Internet is passed from computer to computer, before it finally arrives at the selected destination server. That means that any one of those computers, which are communicating your information in this chain, can intercept important information such as usernames, passwords, credit card information, medical information, etc. SSL encrypts this data, making the information unreadable for everyone except the final destination server. This is important for increased security and to protect confidential information from hackers and identity thieves.

SSL Authentication

SSL provides authentication in addition to encryption.  As mentioned previously, your information will typically be transmitted through a series of computers. A good example of this might be a quote form, which might contain confidential information about prospective insurance clients.  Any one of these interim computers could potentially pretend to be the final destination website and hijack your confidential information. This security issue is thwarted by using a Public Key Infrastructure (PKI), and getting an SSL Certificate from an authorized SSL provider. SSL certificates are provided to verified entities like your insurance agency for example, after they have gone through several identity checks to prove they can be trusted. Insurance agencies wishing to accept credit card payments will be required to use SSL for their sites.

Browser Warnings & Visual Clues

Major web browsers like Chrome, Mozilla, Safari and Edge are now providing indicators to help users determine if an insurance website is secure. Site that have SSL indicate that the site is secure in the top left hand corner by using the word secure, or offering visual clues. For example there might be the word “Secure” displayed, or a lock or other icon indicator. Conversely, a site that is not SSL, might contain a warning icon, or indicate in another way that your site is not secure, warning users that they should not send any sensitive information using your website.

It’s only a matter of time before all insurance agencies and brokers will be required to move their sites to SSL. SSL certificates are not expensive, they usually cost between $50 and $70 per year depending upon the hosting provider, and many provide multiyear discounts. Our recommendation is that those insurance agencies which have yet to convert to SSL, should do so immediately. SSL certificates will help protect your agency, your customers, your prospects, and your confidential data. Agencies needing assistance updating their insurance agency website or converting to SSL can reach out to the insurance agency marketing experts at StartUpSelling for a complimentary assessment.

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Complimentary Insurance Agency Video Library

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September 5th, 2017

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Insurance Agency Video - Insurance Web MarketingCheck out this complimentary Insurance Marketing & Lead Gen Video Library which is accessible for all insurance agencies and brokers. These videos and on demand webinars help agencies and brokers improve their marketing, extend their branding and generate more leads. The StartUpSelling library offers well over a hundred comprehensive insurance agency marketing videos including:

  • Marketing Automation & Lead Generation
  • Email Drip Campaigns For Insurance Agency Leads
  • Changing The Rules For Insurance Agency Search Engine Optimization
  • Filling The Pipeline With Truck Insurance Agency Leads

The library is available on the StartUpSelling Website or YouTube, and covers insurance marketing topics like:

  • Using video to improve insurance web marketing results
  • Creative lead generation and appointment setting strategies
  • Engaging prospects and clients using educational content
  • Leveraging webinars to improve insurance email marketing results

There are no fees to download or access this video library.

If your insurance lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

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Six Tips To Protect Your Insurance Website From Cyber Attacks

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July 12th, 2017

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Insurance Agency Cyber Security - Insurance WebsitesCyber security threats are constantly changing. It is important to stay on top of emerging trends to keep your insurance agency website secure. A secure website not only protects your customers, it protects your brand. Here are the six top tips to help you keep your insurance website protected.

  1. Be Cautious When Creating Login Credentials
    Giving someone access to the back-end of your website is sort of like giving someone a key to your business. Maintain caution when giving someone login access and always keep login access to the minimum amount of people necessary to keep your website up-to-date.
  2. Update Security Patches, Limit Password Attempts, Use Malware Protection Software
    One of the most proactive ways you can keep would-be hackers at bay is to keep all aspects of your website’s code updated. When security patches, plugins, or dependency updates are released, install them as soon as possible. Hackers are constantly looking for code weaknesses. When one is discovered it is typically patched by the code developers as quickly as possible. The sooner you update your code the sooner you remove a threat that’s accessible to thousands of hackers. It is extremely important for all insurance websites to use a malware detection and prevention solution, and limit password attempts.
  3. Create a “We’ve been hacked” Response Plan
    Even the best attempts at keeping your site from hacking can fall short. It is absolutely imperative you have a response plan. Audit logs, backups, and contact information for IT support should be included in your response plan.
  4. Collect Detailed Activity Logs
    Make certain you have access to log reports on all back-end website functions, to help pinpoint issues when a breach occurs. Every login attempt, page adjustment, code adjustment, and plugin addition should be logged with user time stamps.
  5. Perform frequent backups and keep a copy of recent backup data off premises.
    Backing up your website should be an integral part of your response plan, and some hosting providers offer daily backup services. How often you need to backup your website will depend on how often you update it. When your insurance agency backs up your site, save a copy of the backup off of your server in easily accessible cloud storage. If your host is hacked and the server’s contents are compromised, you will have an unaltered version stored out of the hands of hackers.
  6. Train Users on How to Stay Secure
    Once you have your Cyber Security plan enabled, train all users on how to stay safe and prevent attacks. Educate users on how to generate very strong passwords and keep them safe by using a password manager, recognize email phishing scams, and how to encrypt emails that contain sensitive information. What’s a strong password? Today, use at least 10 characters, with alpha (including a cap), numeric (random not a sequential string), and special characters (exclamation, etc.). Many website platforms such as WordPress, will generate and/or measure the strength of your password.

To protect your website, start with the basics above, then determine if you have the expertise to continually stay abreast of potential cyber attacks. If not, consider outsourcing this initiative to a proficient web hosting and development company or insurance marketing agency.

 Visit our website for more information on Insurance Agency Marketing Solutions.

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Etailer Amazon Buys Whole Foods Grocery Chain for $13 Billion?

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June 19th, 2017

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ItAmazon Buys Whole Foods was less than three weeks ago when I wrote, Etail Goes Retail – Amazon’s Opens NYC Bookstore. In that blog I discussed Amazon’s foray into retail bookstores, an interesting brick and mortar venture for a company that is a notorious retail killer. But that announcement pales in comparison to the explosive news on Friday, that Amazon agreed to buy the Whole Foods grocery chain for $13 billion!

Opinions were rampant on the potential reasons and impact of this paradigm shift. Stocks of traditional grocery chains and pharmacies suffered heavy losses during the day, as investors may have feared increased competition and concerns about market disruption. Amazon is now a behemoth with $136 billion in revenues in 2016, dramatically increasing from $10 billion in 2006. During this ramp up, Amazon has left their imprint on everything from shipping, to books, to electronics and online video.

Can Amazon reshape and rebuild retail? They will need to change the perception of Whole Foods, a chain many think offers choices that are too limited at price points that are too high. One thing is certain, it will be interesting to compare and contrast the Whole Foods of today, with Whole Foods a year from now.

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Long Tail Keywords & Insurance Agency Leads

Posted on

June 7th, 2017

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Insurance Search Engine Optimization and Insurance SEOHave you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the long tail phrase to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, some of which may only be searched five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they can be an ideal prospect for your insurance agency services, and you want to make sure their search engine results page (SERP), lists your agency at the top. Let’s take a look at some examples of insurance long tail keyword phrases:

  • Arizona Garage Keeper Insurance
  • New York Owner Operator Insurance
  • California Professional Liability Insurance
  • Best Florida Business Insurance Rates
  • Florida Coastal Condominium Insurance

The more keywords included in a phrase and the more specific the term, the narrower the results, and the less frequently that term is searched. And of course, the shorter the phrase, the broader the results, and the greater the competition for the phrase.  An example of a broad phrase might be “Trucking Insurance”. When targeting long tail keywords, quantity is important. Your agency should target 100 or more long tails, along with more competitive phrases, for a comprehensive approach to your insurance agency search engine optimization efforts.

On page insurance search engine optimization (insurance SEO), includes both content and Meta data. This is the text, images and video that appears on your page, and the Meta such as Page Description, Alt Tags and Header Tags and blog content. Effective insurance search engine optimization also includes off page optimization such as news releases, social media posts, bookmarking, and videos to mention a few. Effective long tail optimization will result in improved insurance website traffic and increased insurance agency leads.

With the increasing number of mobile searches, your agency should add questions to your long tail efforts. Some examples include:

  • Where do I buy Arizona Garage Keeper Insurance?
  • What are the best New York Owner Operator Insurance agencies?
  • What are the lowest California Professional Liability Insurance rates?
  • Where do I find the best Florida Business Insurance Rates?
  • Where can I get the lowest Florida Coastal Condominium Insurance prices?

Though organic insurance search engine optimization and social media marketing are an important aspect of insurance agency marketing, agencies seeking to rapidly build their pipeline often find that insurance agency email marketing and targeted appointment setting calls can represent a faster path to lead generation.

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Etail Goes Retail – Amazon’s Opens NYC Bookstore

Posted on

May 31st, 2017

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What’sAmazon Etail Goes Retail up with this, Amazon the king of Etail is opening retail bookstores? This sounds like an April fools story rather than a new strategic initiative. But as it happens, the latter is true as Amazon opened the first of three New York City retail book stores in May.

It was reported that the first Amazon store occupies 4,000 square feet, carries 3,000 book titles, and is located at Columbus Circle. It also carries Amazon tech products like the Echo and Kindle, and faces all books outward for easy viewing of the covers. Signs underneath the books note the Amazon online star rating (only 4 stars and up are selected for the store) and the total number of reviews for each book. Amazon Prime members pay a preferred rate, while non-members pay a higher rate.

To add a further touch of irony to the story, the store is located in a mall that once included a Borders bookstore. Will this be a trend for the giant Etailer, identifying retail opportunities once the retail competition has been decimated by their more efficient Etail model?

Amazon likely envisions a new type of retail opportunity, because the traditional retail book business has hardly been robust. According to The Street, Barnes and Noble continued to see declines in their 2017 comparable store sales, expecting a drop of approximately 7% for the year. Then again, Amazon’s new books store is not the same animal as Barnes and Noble, taking a page from the Apple Store concept with their own Amazonian twist. With malls trying to reinvent themselves, as more and more retailers shut their doors, a national chain of Amazon retail book stores would be a warmly welcomed surprise.

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