Should Agency Marketers Use Gated or Ungated Content?

Posted on

February 17th, 2022

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When Should Insurance Agencies Use Gated vs. Ungated Content?

 

Better Agency Marketing in 5 Minutes or Less

When Should Insurance Agencies Use Gated vs. Ungated Content?

  • Value/perceived value, intellectual property and insurance agency marketing goals all play a role in determining when to use gated vs. ungated content.
  • The higher the value, the more likely it should be used as gated content.

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