Top Ten Email and eMarketing Mistakes [From the Archives]

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May 24th, 2016

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Avoid The Red XWhen using eMarketing or email communication, it’s better to focus on what is likely to arrive, than on what might look good on your computer screen. In other words, think about what the email will appear as when delivered, as opposed to the original which you perceive was sent. Here is a list of ten important eMarketing (or business email) mistakes to avoid.

  1. Do not use an enhanced email signature: If your email signature (your name, contact info, etc.) uses a large font, is boldfaced, or appears in a different color, this is called “shouting” in email jargon and Outlook Junk Mail filters and corporate email filters don’t like this. Your email is more likely going to arrive in a spam filter or email junk folder. This is true for large scale eMarketing campaigns and your individual personalized emails.
  2. Don’t use an HTML email: These days text base emails stand a better chance at getting past junk mail and corporate email filters than HTML emails. Besides, if you’re using HTML, you’re more likely to take advantage of special fonts, invoking some of the issues noted in rule #1.
  3. Avoid words like “free”: It’s one of the most common words activating junk mail and corporate email filtering. It’s right up there with the prescription dysfunction drug names and other spam alert words and phrases. [More…]

Originally Posted by Alan Blume on March 5, 2012