Your agency should be blogging. Why? Here are eight compelling reasons:
1. Provides a non-sales reason to reach out to clients and prospects
2. Helps show your agency cares about them, by providing timely content. For example, blog posts like this can be extremely helpful to your clients.
3. Shows the lights are on, and that your agency is actively engaged. Repurpose blogs for multiple uses:
- Send your blog posts to prospects
- Use your blog posts for email marketing campaigns
- Share and promote your blogging on social media
- Show that your agency is effective and professional across many platforms
4. Improves Social Media Reach
- Don’t think your clients and prospects spend much time on social media? Think again! Blogging provides high quality content for your agency (and producers) to share content on LinkedIn, X/Twitter, and even Instagram and TikTok.
5. Drives traffic to your website
- A blog, preferably with original content, helps drive clients and prospects to your insurance agency website. It gives them a reason to visit, and a reason to stay.
6. Improves domain authority and search engine marketing
- Blogs help improve insurance agency search engine optimization.
- Your original content is indexed by search engines such as Google and Bing
- Better SEO helps attract prospects
7. Allows you to control your message
- What do you want to say to your clients and prospects?
- How would you like to brand your agency?
- How can you help the during this unprecedented time?
8. Helps showcase your insurance agency expertise
- Blogs can and should be among your most visited website areas, with the longest visit duration on your website. Showcase your agency and industry expertise with a timely, topical, and relevant blog post.
Many insurance agencies and brokers lack the internal resources and writers to blog consistently. If so, contact the insurance agency marketing team at StartUpSelling for a complimentary discussion about blogging, content marketing, website updates, and more!