5 Steps to a Successful Insurance Agency SEO Campaign

Posted on

November 4th, 2021

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Insurance Search Engine Optimization is a key component of any insurance web marketing plan. Professionally executed insurance SEO improves website traffic quantity and quality, growing brand awareness and inbound lead generation. A strong web presence can hinge heavily on organic search rankings, and your prospects and clients will be impressed when they see that unbiased sources have identified you as a leader in your marketplace.

  • Step 1

    Comprehensive keyword analysis. We help your agency or wholesale brokerage analyze and select the best long tail keywords for your website. Long tail keyword phrases are three to five words in length. For example, New York Restaurant Insurance, California Benefit Brokers or Professional Liability Insurance for Engineers.

  • Step 2

    Create compelling and relevant new content. Search engines (and users) looking for recency and authority. Building page and site authority is a long and dedicated process that begins with all of these steps. But creating new content is relatively fast and can prove highly effective. This content should include new pages with text, images, inbound and outbound links, and more. The way you execute the development of this new content will significantly impact your SEO and overall web visibility.

  • Step 3

    Revise old content and meta data. Some of your current content and page addresses are valuable for site history and stability and consistency of messaging, but this content should be refined on-page and in meta data to reflect your highest priorities as an organization as well as the algorithmic demands of the current search engine paradigm. Confused? We don’t blame you – there’s a lot to know and that’s why we’re here to help.

  • Step 4

    Propagation and outreach. It’s critical to ensure that your new content gets indexed on major search engines, that pages you don’t want to be indexed are not, that you’re not being penalized for duplicate content, and that both search engines and users see what you have to offer. Submitting pages individually or site maps in totality can be helpful, but pushing your content out through social media channels synergizes strongly with these efforts. Learn more about insurance social media marketing here.

  • Step 5

    Measure and refine. Tracking your rankings and understanding how and why they shift plays an essential role in growing and adapting your site to bolster your web visibility and brand reputation. What tools will you use? How will you adjust to algorithm shifts, new competitors, and ever-growing content management demands? Hiring a team internally or outsourcing to an agency like StartUpSelling is imperative.

Want to learn more about Insurance Agency SEO, content management, social media marketing, and growing your web presence? Contact us today.