- Is relevant to your prospects
- Helps your prospects overcome their business challenges
- Is complex and technical so your webinar cannot be replaced by a quick Google search
- Is related to your product, service or solution
- Can be explained effectively in 20 to 30 minutes
If your topic meets these five criteria, you are on the path to web seminar lead generation success.
For more information: https://startupselling.com/lead-generation.html
Originally Posted on February 20, 2013 by John Scranton