5 Key Steps to Choosing an Effective Webinar Topic [From the Archives]

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August 4th, 2015

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1Here are 5 keys steps that will help you select a web seminar topic that will generate leads and opportunities for your sales team. Choose a topic that…

  1. Is relevant to your prospects
  2. Helps your prospects overcome their business challenges
  3. Is complex and technical so your webinar cannot be replaced by a quick Google search
  4. Is related to your product, service or solution
  5. Can be explained effectively in 20 to 30 minutes

If your topic meets these five criteria, you are on the path to web seminar lead generation success.

For more information: https://startupselling.com/lead-generation.html

Originally Posted on February 20, 2013 by John Scranton

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