Write a Blog – Your marketing team should post weekly (if not daily) blogs that will be of interest to your target audience. Offer solutions to problems, complimentary advice and deliver value. A great example would be a web marketing company sharing web marketing best practices.
Record a Video – YouTube has experienced a meteoric rise in popularity, however many business continue to lag in the video space. Record the seminars and webinars that you are already presenting. Record vlogs at your desk during downtime.
Share Everything – Posting a blog to your website is good, sharing it with LinkedIn connections and Twitter followers is better. Posting a video to your website is good, posting it to YouTube is better. Make sure you capitalize on your efforts by proliferating your content across the web.
Measure Analytics – What works? What doesn’t? You will never know unless you are monitoring and measuring your traffic and analytics. At a minimum, Google Analytics and StartUpSelling Visitor ID should be installed on your website. This combination of tools will show you the who, what, when, where and why of website traffic and conversions.
Do Not Sell – Insurance Agency Web Marketing success is completely contingent on your ability to deliver value without selling your product.
Originally Posted on November 2, 2012 by John Scranton