It all starts with the subject line, it is the most important component in your e-marketing message. The subject line will determine the success or failure of your campaign. Your email message will be given a few seconds of scrutiny before a reader determines if they will open it or discard it. Further, if they don’t like the message, they may decide to opt out from future emails. Surely the subject line is worthy of great thought and consideration, measurement, analysis and split test variations. I tend to recommend educational subject lines with a call to action for a webinar, white paper or case study. These types of subject lines are different than those used for promotional offers, for example an email from a Groupon or Staples or Best Buy.
What is anchor text?
First, let’s start with a basic definition of anchor text. Simply stated, anchor text refers to the text that incorporates a link to another web page. Here is an HTML anchor text example:
<a href=”http://www.yourawesomeagencywebsite.com”> Awesome XYZ Agency</a>
The phrase “Awesome XYZ Agency” which would appear as a live link on a web page, is an example of anchor text and will result in an active link back to a specific website. In this example, the website is: “http://www.yourawesomeagencywebsite.com” (this is a fictitious website, and I certainly hope that nobody would use a website name that long).
Insurance agency marketing is rapidly transitioning to a more web centric model. Many agencies have created more professional, attractive and interactive insurance agency websites and are attempting to leverage the opportunities available through social media marketing initiatives. However, to optimize web marketing efficacy, Insurance agency web marketing campaigns must also include web-based video. As agencies and brokers introduce insurance web video into their strategy, it is important to properly optimize this new medium for maximum effectiveness. Here are the steps required:
How is your agency progressing with your insurance agency marketing plans? Are you talking about executing these important web marketing initiatives or actually accomplishing these tasks? Are your marketing initiatives yielding the results you seek, and are you measuring the campaigns to determine ROI? Are your programs traditional or web based, or some combination of both? Review the key insurance agency web marketing activities below, and see if your agency receives a passing grade. Check off each item and add your total below to determine your insurance agency web marketing grade.