Marketing encompasses a wide variety of methods and tools to increase exposure and carry your insurance agency message to clients and prospects. But which of these are the fastest and most effective to drive leads into your agency pipeline? There is a long list of marketing initiatives to consider, here are just a few, noting that there is overlap in some of these categories:
- Appointment Setting
- Blogging
- Brand Awareness
- Content Marketing
- Email Marketing
- Event Marketing (on-site)
- Organic Social Media Marketing
- Pay Per Click Advertising (PPC)
- Search Engine Marketing (SEO)
- Snail Mail Marketing
- Social Media Marketing (Sponsored Posts)
- Video Marketing
- Virtual Event Marketing
- Webinar Marketing
However, when the goal is to rapidly fill the pipeline with B2B leads, the list quickly narrows to the top 4:
- Appointment Setting
- Pay Per Click Advertising (PPC)
- Social Media Marketing (Sponsored Posts)
- Email Marketing
There are nuances to this lead generation list. For example, Appointment Setting works best for niche insurance markets such as transportation or contractors. Pay Per Click Advertising and Social Media Sponsored Posts offer a fast path to leads, requiring only a compelling offer and/or quality digital content for fulfilment. Email marketing offers broad appeal and a long shelf life. Quality content, including webinars is essential for Email Marketing, though list building can be an obstacle for some agencies.
Bottom line, when looking for a vehicle to drive leads into your insurance agency pipeline, look for the fastest path to bring your message to your target prospects. If your agency lacks the time, tools or personnel to accomplish this, reach our to the insurance marketing team at StartUpSelling for a complimentary marketing consultation.