3 Steps for Web Seminar Landing Page Optimization

Posted on

November 7th, 2011

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  1. Professional & Attractive Format – A webinar registration page must appear professional and representative of your organization.  The format and theme should reflect the type of webinar that will be presented.  Choose or design a layout that will be attractive to those who are considering joining your presentation.
  2. Clear & Concise Message – Long and verbose descriptions are unlikely to be read.  Convey your message and the theme of your web seminar in the title and bullets quickly.  A brief glance should allow a prospect to understand what you will be presenting and why it is important to them.
  3. Registration Field Optimization – More fields equals more information.  Less fields equals more registrants.  Find the balance that will be most effective for your presentation, or consult with an expert to assist you in this process.