Last night I was thinking about how I could synthesize my goals for sales growth and improving our business for 2012 into one concise sentence that anyone could understand. Here is what I came up with (and sorry we do not disclose #’s so the % is masked):
X% top-line revenue increase, while prioritizing better business over more business.
This incorporates 3 important concepts I want to focus on:
- Grow our business by X%
- Seek customers who are a great fit
- More is not always better long-term
What is your sales goal in 2012? How will you simply state it to your team or your supervisor?