My 2012 Sales Goal

Posted on

December 21st, 2011

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Last night I was thinking about how I could synthesize my goals for sales growth and improving our business for 2012 into one concise sentence that anyone could understand.  Here is what I came up with (and sorry we do not disclose #’s so the % is masked):

X% top-line revenue increase, while prioritizing better business over more business.

This incorporates 3 important concepts I want to focus on:

  • Grow our business by X%
  • Seek customers who are a great fit
  • More is not always better long-term

What is your sales goal in 2012?  How will you simply state it to your team or your supervisor?