17 Significant Stats On Why Insurance Agencies Should Use Videos

Posted on

December 15th, 2016

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Here are some compelling statistics about the use and efficacy of video as a marketing tool. Insurance agencies should investigate video, including whiteboard “explainer” videos, to help convey their value proposition, products and solutions.

  1. 75% of executives watch work-related videos on business websites at least once a weekInsurance Agency Video Marketing
  2. 50% of executives watch business-related videos on YouTube
  3. 65% of executives visit the marketer’s website after viewing a video
  4. About half of all internet users view a video at least once per month
  5. 100 million Internet users watch online video every day
  6. 4% of all Internet users view at least one video per month
  7. The average user is exposed to 32.2 videos per month
  8. Over 40% of those watching videos take some action after viewing a video
  9. 64% of website visitors are more likely to buy a product after watching a video
  10. The value of one minute of video is 1.8 million words (about 3,600 webpages)
  11. Videos increase people’s understanding of your product or service by 74%
  12. 80% of Internet users remember the video ads they watch online
  13. 90% of Internet users say seeing a video helps the decision making process
  14. Websites with video are 50 times more likely to appear on the first page of a search engine
  15. When video is included in an email there’s a 2 to 3 times increase in click through rates
  16. There’s also a 51% increase in subscriber-to-lead conversion rates when video is included in email
  17. Website visitors are 64% more likely to buy a product after watching a video

Check out one of our marketing videos here: https://startupselling.com/services/insurance-marketing-videos.

If you are looking for ways to improve your insurance agency website, produce high quality videos, or optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.