Webinar Marketing for Wholesale Brokers
Related Resources: Webinars, Testimonials
A strong outbound lead generation program should include an educational webinar series for both prospects and clients. Wholesaler brokers that have incorporated insurance webinars into their marketing initiatives have seen impressive results, with registration typically ranging from 50 registrants to over 300 registrants, and attendance averaging 60%. Insurance webinars are effective for essentially any wholesaler, but are most effective when targeting verticals (Transportation, Construction, Group Health, etc.).
Webinars help showcase expertise, demonstrate thought leadership and elevate the conversation from sales to trusted partner/consultant. Where can brokers find topics and speakers? Leverage internal experts, external partners, carrier partners, CPAs, tax advisors and industry consultants to create a well respected and well attended webinar series. And to ensure an optimum result, work with the StartUpSelling marketing team, which has provided guidance, support and infrastructure for thousands of insurance webinars over the past 15 years.