Video is a High Priority for Effective Insurance Marketing

  • Posted on January 21, 2015
  • by John Scranton

Today people are spending a large percentage of their time online watching video. This is uncharted territory for many businesses, and is applies cable to all devices including tablets, mobile phones and smart TV’s. In the future most people will be viewing content instead of reading it.

Video marketing provides you with an effective way to satisfy the need for information. Key points of video marketing are as follows:

  • Create fascinating content that will engage your audience
  • Enhance your content by using advanced technology and functionality
  • Include a call-to-action that leaves the viewer clear about what you want them to do
  • Share your videos socially to create the greatest reach

In the age of technology, it’s imperative for insurance agencies and brokers to deliver information that is easy to consume; video marketing does this very well. We all know the phrase – a picture is worth a thousand words. If this is true, than a video can not only paint the picture, it can convey your message with a new level of depth.

Do not ignore the opportunity of video marketing. It gives your organization a chance to be creative, captivating, relevant and to show thought leadership. Video is a must have for a current marketing strategy, engaging clients,  increasing website traffic and improving meaningful interactions.

To learn more about video marketing for insurance agencies and brokers click here.

 

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