Blogging Guidelines for Insurance Marketing & Lead Generation

  • Posted on April 25, 2017
  • by John Scranton

Insurance Social MediaMany insurance agencies fail to harness the marketing power of a blog. Note the important rewards of a successful blog:

  • Increase website traffic
  • Create new prospect opportunities
  • Improve client relations/retention
  • Position your agency as a thought leader

Here are a few guidelines that insurance agencies should follow to deploy the power of a blog:

  1. Humanize your content- A blog is much more words on a page. Well written content will create a voice of its own and engage prospects.
  2. Improve your customer service – A blog can be an interactive forum where your agency experts can answer client questions, resolving complex issues or providing key updates.
  3. Give them what they want – Clients/prospects want to easy access to information. By consistently sharing targeted content, you position your agency as a reliable source for the future.
  4. Generate more traffic – Blogs attract new readers and in turn new website visitors. You can encourage website visits by leveraging keyword phrases and internal links as calls to action.
  5. Position yourself as an industry expert – Increase your authority by posting current, relevant  and targeted information that is important to your prospects.

To know more about how blogs can improve your web marketing program, visit us at StartUpSelling.

Originally posted by John Scranton on January 20, 2015.

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Join us to learn how insurance agencies are leveraging integrated email marketing and web seminars to enhance lead generation and to improve client retention. Our agency clients are consistently attracting 50 to 300 registrants with attendance averaging over 60%. Educational insurance webinar series are highly valuable for both prospects and clients – helping to showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to trusted adviser. Topics include:

  • Insurance Web MarketingEmail List Generation to Support Webinar Series
  • Email Marketing Best Practices & Compliance
  • Selecting Topics and Speakers
  • Webinar Preparation, Presentation & Execution
  • Follow-Up & Lead Gen Best Practices

Date & Time: Wed, Jan 25, 2017 12:00 PM – 12:30 PM EST

To Register:  https://attendee.gotowebinar.com/register/4410093140174457090

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
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Join us to learn how insurance agencies are leveraging integrated email marketing and web seminars to enhance lead generation and to improve client retention. Our agency clients are consistently attracting 50 to 300 registrants with attendance averaging over 60%. Educational insurance webinar series are highly valuable for both prospects and clients – helping to showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to trusted adviser. Topics include:

  • Insurance Web MarketingEmail List Generation to Support Webinar Series
  • Email Marketing Best Practices & Compliance
  • Selecting Topics and Speakers
  • Webinar Preparation, Presentation & Execution
  • Follow-Up & Lead Gen Best Practices

Date & Time: Wed, Jan 25, 2017 12:00 PM – 12:30 PM EST

To Register:  https://attendee.gotowebinar.com/register/4410093140174457090

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
Read More

Join us to learn how insurance agencies are leveraging integrated email marketing and web seminars to enhance lead generation and to improve client retention. Our agency clients are consistently attracting 50 to 300 registrants with attendance averaging over 60%. Educational insurance webinar series are highly valuable for both prospects and clients – helping to showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to trusted adviser. Topics include:

  • Insurance Agency WebinarsEmail List Generation to Support Webinar Series
  • Email Marketing Best Practices & Compliance
  • Selecting Topics and Speakers
  • Webinar Preparation, Presentation & Execution
  • Follow-Up & Lead Gen Best Practices

Date & Time: Wed, Jan 25, 2017 12:00 PM – 12:30 PM EST

To Register:  https://attendee.gotowebinar.com/register/4410093140174457090

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
Read More

Join us to learn how insurance agencies are leveraging integrated email marketing and web seminars to enhance lead generation and to improve client retention. Our agency clients are consistently attracting 50 to 300 registrants with attendance averaging over 60%. Educational insurance webinar series are highly valuable for both prospects and clients – helping to showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to trusted adviser. Topics include:

  • Insurance Agency WebinarsEmail List Generation to Support Webinar Series
  • Email Marketing Best Practices & Compliance
  • Selecting Topics and Speakers
  • Webinar Preparation, Presentation & Execution
  • Follow-Up & Lead Gen Best Practices

Date & Time: Wed, Jan 25, 2017 12:00 PM – 12:30 PM EST

To Register:  https://attendee.gotowebinar.com/register/4410093140174457090

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Insurance Web MarketingProblem 1: Bullpen – The bullpen mentality has long been a fixture in the telemarketing industry.  Pile cheap labor into cubicles, toss them call sheets and say go.  Better yet, off-shore to a bullpen in India.  This creates a bevy of issues, beginning with a noisy and distracting environment.  This is not a professional representation of your business.

Solution – A professional and articulate person working from a quiet office.

Problem 2: Auto-Dialers – When a computer manages your telemarketing campaign, your prospects hear clicking, strange noises and connection delays before they hear the voice of a real person.  That is, if the call is not dropped.  To be sure, this method increases the number of dials per hour.  But at what cost?

Solution – A system of best practices which allows a caller to actually dial the phone 25 times per hour.

Problem 3: Don’t Understand Your Business – Your business and products/services/solutions are complex and nuanced.  Your unique expertise sets you apart.  If your telemarketing partner does not understand your business at both a strategic (project manager) and tactical (caller) level, your value is lost and you are simply asking to submit a bid.

Solution – Engage with a telemarketing partner who specializes in your industry.

For more information about Insurance Agency Telemarketing, please contact John Scranton johns(@)startupselling.com.

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