Insurance Search Engine Optimization and Insurance SEOThe Belmont Stakes / Off-Page SEO:

The final leg of racing’s triple crown is the longest race of the series.  It is a quarter mile longer than the Kentucky Derby, and typically much farther than any horse entered has run before.  The makes the race a great test of endurance and stamina.  The winner is pushed to achieve a great task that seems unending.  Executing an effective and current off-page SEO strategy is much the same – its seems to be an unending task, however it can pay great dividends.

In 2012, off-page optimization has matured from link exchanges and directory submissions to the exponential leverage of quality content.  The best way to effectively improve your web presence and Google rankings off of your site is to place your targeted, optimized content is the venues your prospects (and the search bots) will find it – quickly.  This may include social networks, article directories or news release sites.  The key is to continually share quality content in right places.  This will seem like an unending task, an endurance test like the Belmont Stakes, but the rewards are worth the effort.

Originally posted June 14, 2012 by John Scranton

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The Preakness Stakes / On-Page Optimization:

The Preakness is the shortest of the three Triple Crown races and its is usually run with a significantly smaller field than the Kentucky Derby.  These facts would lead you to believe it is the easiest race to win of the three crown jewels.  However, it is also the race that has recently produced the most champions.  In fact, the US Champion 3 year old won the Preakness every year from 2001 to 2010 – with one exception, the 2009 winner was crowned champion 3 year old filly and horse of the year – while the Derby and Belmont only produced 6 champions combined during that time (all of whom were also Preakness winners).  So how does the “easy” race elevate the careers of thoroughbreds to greater success than the more famous Kentucky Derby and the older Belmont Stakes?  Its because this race it not easy at all – its fast, grueling, and just two weeks after the Kentucky Derby for those attempting the Triple Crown.  It is very, very difficult – as is on-page SEO.

Firms across the country and around the world claim to be experts in on-page SEO.  They claim to have technical people who can edit your code, change your meta data and optimize your text.  S0 many firms express this claim because they believe this to be a simple,easy and cheap process.  Unfortunately, many  enter the race and fail to win.  This is often because they provide technical experts that lack business acumen.  Or worse, because they are optimizing the site for keywords that are incorrect or ineffective.  The addition of effective on-page SEO keywords is a challenging process.  However, it is one with great potential for producing champion-like page 1 rankings.  When selecting an SEO partner, make sure they have a deep understanding of the nuances and subtleties of on-page changes that will be highly effective and profitable without being noticeable.  Make sure they have proven themselves in the Kentucky Derby of SEO (keyword analysis).  And above all, remember there is no cheap and easy way to become a champion.

Check back tomorrow for the final leg of the Triple Crown…

Originally posted June 13, 2012 by John Scranton

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Saratoga Race CourseOn the heels of thoroughbred racing’s Triple Crown, I needed a way to explain how and why the SEO methodology we leverage produces such compelling results.  I needed an analogy my friend would understand, so I quickly created the Search Engine Optimization Triple Crown.  I freely admit its a bit of a stretch, but read on and I believe you will see the connection.

The Kentucky Derby / Keyword Analysis:

Without winning the Kentucky Derby, you have no chance to attempt the Triple Crown.  Its over before it starts.  Success in the race requires talent, hard work, and luck.  The same can be said for keyword analysis.  However in this case, we can exchange luck for more talent and hard work.  A keyword list must include the phrases which offer the greatest opportunity to your business.  This is measured by the probable impact on search rankings, and the value of the relationship created once you are found.

Like a Derby horse must have the pedigree for durability and distance capability, your SEO team must have a deep understanding of your business, industry and of course search algorithms.  When properly executed, your SEO will create name recognition, opportunities and revenue – just like a Kentucky Derby winning horse.

Please check back tomorrow for the 2nd leg of the Triple Crown…

Originally Posted June 12, 2012 by John Scranton

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Top 4 Insurance SEO Tips To Keep You Up To Date In 2017

  • Posted on January 5, 2017
  • by John Scranton

Insurance SEOSearch engine optimization continues to evolve into the new year. 2017 will unsurprisingly bring an even stronger focus on mobile. We will see social media content and engagement play a stronger role in rankings. These and other core SEO concepts will continue to support a strong content strategy.  

Content Is Still Going To Be Number One

Unique and quality content is still going to be the best way to get good rankings. The world is still going to need entertainment, insights, opinion, and personality. You should always base your SEO strategy around this concept and 2017 will be no different.

Strong Social Media Engagement Will Help Search Visibility

Have you noticed the Twitter results popping up in your Google searches lately? Google is working hard to incorporate more social content into their results. Soon, social content and website content will merge together. The more engaged your social media feeds are, the more it will impact your ranking in a positive way.

Page Speed Has Become More Important

Google has been increasing how important it weighs page speed and that will only continue this year. It is important to know how fast your website is loading and using tools like GTMetrix will help you identify problem areas.

Embrace AMP(Accelerated Mobile Pages)

Incorporating AMP functionality into your website is worth it. It has been proven to have a positive impact on page ranking and CTR, plus they improve user experience and ultimately conversion. Once you have setup AMP functionality, use Google Analytics to monitor the results for yourself.

Mobile Searches Have Officially Surpassed Desktop Searches

You have to make your site mobile friendly. It is no longer an option. Mobile friendliness will continue to be of vital importance in 2017. Check your mobile friendliness with Google’s mobile tester to ensure you are compliant..

To learn more about Insurance SEO, or for a complimentary review, contact us today.

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StartUpSelling is offering a new, complimentary webinar to help insurance agencies and brokers learn the new rules for Search Engine Optimization in 2017. Join SEO subject matter experts as they explain why search engine optimization still matters to insurance agencies. They will review key opportunities for effective SEO results – including creative ways agencies can leverage social media to improve their rankings. From social bookmarking to long tail landing pages to Google+, insurance SEO offers agencies wishing to excel in marketing, an opportunity to further extend their reach and engage with customers and prospects. Key topics include:

  • New Rules for SEO in 2017Insurance Search Engine Optimization and Insurance SEO
  • Why Search Still Matters to Your Agency
  • Impact of Social Media on SEO
  • Social Bookmarking – What and Why?
  • Google+ an Often Ignored Opportunity

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

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Join us for this brief, complimentary webinar to learn the new rules for Search Engine Optimization in 2017. Subject matter experts will explain why search still matters to insurance agencies, and reveal key opportunities for impactful results – including how to leverage social media. Key topics include:

  • Google Tools For Insurance Web MarketingNew Rules for SEO in 2017
  • Impact of Social Media on SEO
  • Why Search Still Matters to Your Agency
  • Key Opportunities for Impactful Results

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

 

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Webinar: The New Rules for Search Engine Optimization in 2017

  • Posted on November 18, 2016
  • by John Scranton

Join us for this brief, complimentary webinar to learn the new rules for Search Engine Optimization in 2017. Subject matter experts will explain why search still matters to insurance agencies, and reveal key opportunities for impactful results – including how to leverage social media. Key topics include:

  • Google Tools For Insurance Web MarketingNew Rules for SEO in 2017
  • Impact of Social Media on SEO
  • Why Search Still Matters to Your Agency
  • Key Opportunities for Impactful Results

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

 

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Six Important Tips To Improve Insurance Agency Landing Pages

  • Posted on July 27, 2016
  • by Alan Blume

Insurance Lead Generation Insurance Agency LeadsLet’s begin at the beginning, with a simple definition of a landing page.  A landing page is any web page that includes a data collection form with the major purpose to capture visitor information using that form. In online marketing, a landing page, can also be referred to as a lead capture page, lander or squeeze page. It is typically a single web page that appears in response to clicking on a search engine optimized search result, an online advertisement or through a social media campaign.

Here are six important tips to optimize the insurance landing experience.

  1. Make It Professional & Branded: Make sure your landing pages are professional and branded. Consistent branding helps build trust and confidence and showcase your expertise and professionalism. Incorporate your insurance website design elements, colors, logo, etc. into all landing pages. If your insurance agency website is out of date and doesn’t convey the professionalism or branding prospects would expect, return to go, and start over. A professional, mobile responsive website is your first order of business.
  1. High Impact Value Proposition: When a visitor hits your landing page, they need to understand the Call To Action (CTA) immediately. Make it succinct and east to understand, as you only have moments to capture their attention and data. Here are a few basic CTA examples:
    *  Sign up for this important webinar.
    *  Register for our monthly newsletter.
    *  Download our latest risk management case study.
  1. Keep The Registration Form Short & Simple: Less is more when it comes to landing page registration forms. Focus on the essential data you need, you can always append more after the initial registration. Name and email would suffice in many instances. Perhaps company and phone is also essential. If you require 6 data fields, perhaps 3 can be optional. Fewer fields will result in statistically higher registration.
  2. Focus On The Key CTA: Minimize Clutter and focus on your key purpose. This is usually collecting the initial, requisite registration information noted in Tip 3. Reduce unnecessary navigation, multiple CTAs, and any other distractions.
  3. Determine Goal – Measure & Refine: Execute, Measure, Refine. Repeat. That should be your mantra with all digital marketing, including your insurance agency landing pages.
  4. Lead Handling Process: How will your agency handle these incoming leads? Do they need to be sorted, vetted and distributed? How do you want the producers to follow up on these leads, and how can you best manage the process?

Landing pages can help your insurance agency capture more leads, increase your email marketing database, improve your insurance agency search engine optimization, and extend your web marketing reach. If you have yet to explore landing pages, or would like a complimentary web marketing review of website and marketing initiatives, contact the insurance marketing experts at StartUpSelling.

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