- Posted on January 5, 2017
- by John Scranton
Search engine optimization continues to evolve into the new year. 2017 will unsurprisingly bring an even stronger focus on mobile. We will see social media content and engagement play a stronger role in rankings. These and other core SEO concepts will continue to support a strong content strategy.
Content Is Still Going To Be Number One
Unique and quality content is still going to be the best way to get good rankings. The world is still going to need entertainment, insights, opinion, and personality. You should always base your SEO strategy around this concept and 2017 will be no different.
Strong Social Media Engagement Will Help Search Visibility
Have you noticed the Twitter results popping up in your Google searches lately? Google is working hard to incorporate more social content into their results. Soon, social content and website content will merge together. The more engaged your social media feeds are, the more it will impact your ranking in a positive way.
Page Speed Has Become More Important
Google has been increasing how important it weighs page speed and that will only continue this year. It is important to know how fast your website is loading and using tools like GTMetrix will help you identify problem areas.
Embrace AMP(Accelerated Mobile Pages)
Incorporating AMP functionality into your website is worth it. It has been proven to have a positive impact on page ranking and CTR, plus they improve user experience and ultimately conversion. Once you have setup AMP functionality, use Google Analytics to monitor the results for yourself.
Mobile Searches Have Officially Surpassed Desktop Searches
You have to make your site mobile friendly. It is no longer an option. Mobile friendliness will continue to be of vital importance in 2017. Check your mobile friendliness with Google’s mobile tester to ensure you are compliant..