Spotlight Your Insurance Agency with a LinkedIn Showcase Page

  • Posted on October 10, 2016
  • by John Scranton

1LinkedIn Showcase Pages are an under-utilized feature of LinkedIn that can be very beneficial for insurance agents, brokers and wholesalers. Many agencies and brokers are complex. LinkedIn Showcase Pages provide companies with multiple brand messages to segment them easily and deliver them to the right audiences.

Showcase Pages are an extension of your company’s main LinkedIn page, making it easy for interested parties to find and link to the Showcase Page that offers the targeted information they are seeking. Your main company page serves as the primary “landing page” and central messaging hub for your audience; each individual Showcase Page is the ideal place to deliver relevant, compartmentalized information that is specific to a particular aspect of your business.

It’s ideal for you to create a separate social media presence for each segment of your audience because it allows you to focus your messages to the audience that is most interested in that topic and eliminate the irrelevant information for that segmented population. In essence, LinkedIn Showcase Pages allow you to deliver the right message to the right audience.

Here are the benefits of using Showcase Pages in LinkedIn:

  1. Showcase Pages are designed to spotlight a product or service your company offers. The layout and format of the page encourages beautiful graphics with a large, custom banner, a description and a direct link to the corresponding page on your website. For example, you could design a Showcase Page to feature Employee Health Plans, Commercial Transportation Coverage or Business Insurance.
  2. Unlike many other social network pages, the Showcase Page does not have a sidebar, so your viewers are not distracted by advertising next to your feature.
  3. You can post updates specific to your segmented topic on its Showcase Page.
  4. People can follow and engage with you about your products and services directly so you can learn more about what content that is beneficial to them.
  5. All of your Showcase Pages will be displayed on each of your Showcase Pages, as well as a link to your main Company Page.
  6. Your Showcase Pages are easy to find in the sidebar next to your Company Page.
  7. In general, LinkedIn Company Pages are good for SEO. Google loves LinkedIn Pages; they tend to rank high in search engines if they’re properly optimized. The higher your follower numbers and the more they are engaged with your company, the higher you will rank in search results.

Interested in learning more about you can gain a competitive edge with LinkedIn Showcase Pages? Contact StartUpSelling and we will be happy to help you explore how Showcase Pages and other social media marketing tools can benefit your company. Call us today at (518) 222-6392 to get started. We’d love to hear from you!

 

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v1-thmbWhen I was 11 years old I ran in the Utica Boilermaker road race for the first time.  This 15K event was by far the longest race I had attempted.  With my father’s help, I trained for the race for several months, gradually extending my endurance to the appropriate level.  On race day, I was able to overcome searing July sun and finish the race, only walking once through a water station around the 6 mile mark.

As with any milestone achievement, my family was very proud and congratulatory.  Most of my friends were as well.  However, I can recall a couple of friends saying “You ran almost 10 miles in July?  Why would anyone do that?”  At some point over the weekend, I will surpass 1,000 LinkedIn connections.  Most of my colleagues will be impressed, but I am sure a few will ask “Why bother?” – here are the top 5 reasons:

  1. I communicate and interact with clients
  2. I am contacted by prospects regularly
  3. I discover new suspects
  4. I receive employment opportunities
  5. I learn about industry updates quickly

Each new connection expands my reach and improves the valued derived from LinkedIn in all 5 of the above areas.  Plus, accumulating connections is much easier than running over a hilly 15K course in the summer sun.

Originally Posted on September 21, 2012 by John Scranton

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Microsoft To Buy LinkedIn for $26.2 Billion

  • Posted on June 13, 2016
  • by Alan Blume

MInsurance Web Marketingicrosoft Corp. and LinkedIn Corporation announced today they have entered into a definitive agreement under which Microsoft will acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion. This represents a 50% premium over Friday’s closing price. It’s currently trading at around $192, after closing Friday in the $130 range. This is a bold move for Microsoft, but a move which will make them a serious player in the Social Media space. Microsoft has an enviable cash reserve and can easily bankroll this acquisition, and LinkedIn looks like it could fit in nicely with their cloud computing strategy.

www.StartUpSelling.com

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Insurance Lead Generation Group Surpasses 3,700 Members

  • Posted on January 14, 2016
  • by John Scranton

Insurance Social Media The Insurance Lead Generation LinkedIn Group recently surpassed 3,700 members. Join this professional group to share lead generation ideas and strategies with other insurance agents and wholesale brokers. Key topics include:

  • Insurance Email Marketing
  • Appointment Setting
  • Social Media Marketing
  • Website Design & Development

https://www.linkedin.com/groups/Insurance-Lead-Generation-2823318/about

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1LinkedIn Showcase Pages are an under-utilized feature of LinkedIn that can be very beneficial for B2B insurance agents, brokers and wholesalers. Many agencies and brokers are complex. LinkedIn Showcase Pages provide companies with multiple brand messages to segment them easily and deliver them to the right audiences.

Showcase Pages are an extension of your company’s main LinkedIn page, making it easy for interested parties to find and link to the Showcase Page that offers the targeted information they are seeking. Your main company page serves as the primary “landing page” and central messaging hub for your audience; each individual Showcase Page is the ideal place to deliver relevant, compartmentalized information that is specific to a particular aspect of your business.

It’s ideal for you to create a separate social media presence for each segment of your audience because it allows you to focus your messages to the audience that is most interested in that topic and eliminate the irrelevant information for that segmented population. In essence, LinkedIn Showcase Pages allow you to deliver the right message to the right audience.

Here are the benefits of using Showcase Pages in LinkedIn:

  1. Showcase Pages are designed to spotlight a product or service your company offers. The layout and format of the page encourages beautiful graphics with a large, custom banner, a description and a direct link to the corresponding page on your website. For example, you could design a Showcase Page to feature Employee Health Plans, Commercial Transportation Coverage or Business Insurance.
  2. Unlike many other social network pages, the Showcase Page does not have a sidebar, so your viewers are not distracted by advertising next to your feature.
  3. You can post updates specific to your segmented topic on its Showcase Page.
  4. People can follow and engage with you about your products and services directly so you can learn more about what content that is beneficial to them.
  5. All of your Showcase Pages will be displayed on each of your Showcase Pages, as well as a link to your main Company Page.
  6. Your Showcase Pages are easy to find in the sidebar next to your Company Page.
  7. In general, LinkedIn Company Pages are good for SEO. Google loves LinkedIn Pages; they tend to rank high in search engines if they’re properly optimized. The higher your follower numbers and the more they are engaged with your company, the higher you will rank in search results.

Interested in learning more about you can gain a competitive edge with LinkedIn Showcase Pages? Contact StartUpSelling and we will be happy to help you explore how Showcase Pages and other social media marketing tools can benefit your company. Call us today at (518) 222-6392 to get started. We’d love to hear from you!

 

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v1-thmbWhen I was 11 years old I ran in the Utica Boilermaker road race for the first time.  This 15K event was by far the longest race I had attempted.  With my father’s help, I trained for the race for several months, gradually extending my endurance to the appropriate level.  On race day, I was able to overcome searing July sun and finish the race, only walking once through a water station around the 6 mile mark.

As with any milestone achievement, my family was very proud and congratulatory.  Most of my friends were as well.  However, I can recall a couple of friends saying “You ran almost 10 miles in July?  Why would anyone do that?”  At some point over the weekend, I will surpass 1,000 LinkedIn connections.  Most of my colleagues will be impressed, but I am sure a few will ask “Why bother?” – here are the top 5 reasons:

  1. I communicate and interact with clients
  2. I am contacted by prospects regularly
  3. I discover new suspects
  4. I receive employment opportunities
  5. I learn about industry updates quickly

Each new connection expands my reach and improves the valued derived from LinkedIn in all 5 of the above areas.  Plus, accumulating connections is much easier than running over a hilly 15K course in the summer sun.

Originally Posted on September 21, 2012 by John Scranton

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