Join us for this brief, complimentary webinar to learn the new rules for Search Engine Optimization in 2017. Subject matter experts will explain why search still matters to insurance agencies, and reveal key opportunities for impactful results – including how to leverage social media. Key topics include:

  • Google Tools For Insurance Web MarketingNew Rules for SEO in 2017
  • Impact of Social Media on SEO
  • Why Search Still Matters to Your Agency
  • Key Opportunities for Impactful Results

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

 

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Webinar: The New Rules for Search Engine Optimization in 2017

  • Posted on November 18, 2016
  • by John Scranton

Join us for this brief, complimentary webinar to learn the new rules for Search Engine Optimization in 2017. Subject matter experts will explain why search still matters to insurance agencies, and reveal key opportunities for impactful results – including how to leverage social media. Key topics include:

  • Google Tools For Insurance Web MarketingNew Rules for SEO in 2017
  • Impact of Social Media on SEO
  • Why Search Still Matters to Your Agency
  • Key Opportunities for Impactful Results

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

 

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3 Insurance Marketing & Lead Gen Groups You Need to Join

  • Posted on July 15, 2016
  • by John Scranton

Insurance Lead Generation
http://www.linkedin.com/groups?about=&gid=2823318
This group is designed to bring together insurance agencies and wholesale brokers to share lead generation, marketing and growth strategies.

Insurance Social Media Marketing
http://www.linkedin.com/groups?about=&gid=3355214
Explore new avenues for marketing your agency or wholesale brokerage. Discuss methods and techniques to build your brand and increase lead gen with other insurance professionals.

Insurance SEO
http://www.linkedin.com/groups?about=&gid=3735783
Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of insurance agency marketing. Professionally executed insurance SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition. Insurance SEO provides excellent lead generation opportunities in addition to the obvious benefits of enhanced web visibility.

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3 Insurance Marketing & Lead Gen Groups You Should Join

  • Posted on April 21, 2015
  • by John Scranton

Insurance Lead Generation
http://www.linkedin.com/groups?about=&gid=2823318
This group is designed to bring together insurance agencies and wholesale brokers to share lead generation, marketing and growth strategies.

Social Media Marketing for Insurance Professionals
http://www.linkedin.com/groups?about=&gid=3355214
Explore new avenues for marketing your agency or wholesale brokerage. Discuss methods and techniques to build your brand and increase lead gen with other insurance professionals.

Insurance SEO
http://www.linkedin.com/groups?about=&gid=3735783
Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of insurance agency marketing. Professionally executed insurance SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition. Insurance SEO provides excellent lead generation opportunities in addition to the obvious benefits of enhanced web visibility.

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The final leg of racing’s triple crown is the longest race of the series.  It is a quarter mile longer than the Kentucky Derby, and typically much farther than any horse entered has run before.  The makes the race a great test of endurance and stamina.  The winner is pushed to achieve a great task that seems unending.  Executing an effective and current off-page SEO strategy is much the same – its seems to be an unending task, however it can pay great dividends.

In 2012, off-page optimization has matured from link exchanges and directory submissions to the exponential leverage of quality content.  The best way to effectively improve your web presence and Google rankings off of your site is to place your targeted, optimized content is the venues your prospects (and the search bots) will find it – quickly.  This may include social networks, article directories or news release sites.  The key is to continually share quality content in right places.  This will seem like an unending task, an endurance test like the Belmont Stakes, but the rewards are worth the effort.

Originally Posted on June 14, 2012 by John Scranton

 

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The Preakness is the shortest of the three Triple Crown races and its is usually run with a significantly smaller field than the Kentucky Derby.  These facts would lead you to believe it is the easiest race to win of the three crown jewels.  However, it is also the race that has recently produced the most champions.  In fact, the US Champion 3 year old won the Preakness every year from 2001 to 2010 – with one exception, the 2009 winner was crowned champion 3 year old filly and horse of the year – while the Derby and Belmont only produced 6 champions combined during that time (all of whom were also Preakness winners).  So how does the “easy” race elevate the careers of thoroughbreds to greater success than the more famous Kentucky Derby and the older Belmont Stakes?  Its because this race it not easy at all – its fast, grueling, and just two weeks after the Kentucky Derby for those attempting the Triple Crown.  It is very, very difficult – as is on-page SEO.

Firms across the country and around the world claim to be experts in on-page SEO.  They claim to have technical people who can edit your code, change your meta data and optimize your text.  S0 many firms express this claim because they believe this to be a simple,easy and cheap process.  Unfortunately, many  enter the race and fail to win.  This is often because they provide technical experts that lack business acumen.  Or worse, because they are optimizing the site for keywords that are incorrect or ineffective.  The addition of effective on-page SEO keywords is a challenging process.  However, it is one with great potential for producing champion-like page 1 rankings.  When selecting an SEO partner, make sure they have a deep understanding of the nuances and subtleties of on-page changes that will be highly effective and profitable without being noticeable.  Make sure they have proven themselves in the Kentucky Derby of SEO (keyword analysis).  And above all, remember there is no cheap and easy way to become a champion.

Check back tomorrow for the final leg of the Triple Crown…

Originally Posted on June 13, 2012 by John Scranton

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The Search Engine Optimization Triple Crown: Keywords, On-Page & Off-Page

On the heels of thoroughbred racing’s Triple Crown, I needed a way to explain how and why the SEO methodology we leverage produces such compelling results.  I needed an analogy my friends would understand, so I quickly created the Search Engine Optimization Triple Crown.  I freely admit its a bit of a stretch, but read on and I believe you will see the connection.

The Kentucky Derby / Keyword Analysis:

Without winning the Kentucky Derby, you have no chance to attempt the Triple Crown.  Its over before it starts.  Success in the race requires talent, hard work, and luck.  The same can be said for keyword analysis.  However in this case, we can exchange luck for more talent and hard work.  A keyword list must include the phrases which offer the greatest opportunity to your business.  This is measured by the probable impact on search rankings, and the value of the relationship created once you are found.

Like a Derby horse must have the pedigree for durability and distance capability, your SEO team must have a deep understanding of your business, industry and of course search algorithms.  When properly executed, your SEO will create name recognition, opportunities and revenue – just like a Kentucky Derby winning horse.

Please check back tomorrow for the 2nd leg of the Triple Crown…

Originally Posted on June 12, 2012 by John Scranton

 

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5 Simple Steps To Start Your Insurance Agency SEO Initiative

Posted on April 18, 2012 by John Scranton

If your insurance agency has not yet started on your insurance agency SEO (or an insurance agency search engine marketing initiative), consider these 5 basic steps to move forward, and to do so quickly.

  1. Create a list of you preferred keyword phrases. Examples of this include: New York Liability Insurance, Connecticut Business Insurance, Owner Operator Insurance or Group Health Insurance. These are called long tail keyword phrases and need to appear prominently on your agency website. Financial professionals should be able to determine many of these without assistance as they are mentioned in your ever day discussions, and then should review these phrases in Google AdWords, a free and simple tool provided by Google.
  2. Select the best phrases for your agency after reviewing them in Google AdWords using both competitive and less competitive phrases. Even searches that occur 10 times a month can be valuable to your insurance agency marketing plans.
  3. Incorporate these phrases into your insurance website. Target 6% as an ideal keyword density (as of this writing) for each of your best phrases. This is easier if you have a page dedicated to a particular type of coverage. For example, if your agency was in Connecticut and you have a page dedicated to group health insurance, your agency should target a 6% density for this phrase (Connecticut Group Health Insurance) on that page. An oversimplification of this would be that this phrase would appear six times for every 100 words on that website page (the formula is a little more complicated than this – but this is the basic concept).
  4. Add this phrase to the HTML coding on your website. You may need a technical person or “coder” to do this for your agency. These should be added to the meta description and meta keywords to start. There are many other places within the actual HTML code that allows for keyword phrase addition, but at a minimum, start with the meta keywords and description.
  5. Add these keyword phrases to your insurance agency blog. If you don’t have an integrated website blog, your insurance agency should add one right away. Insurance agency blogs optimize content creation and help with both agency SEO and insurance search engine marketing. Remember, if you have very little content, there is little for the search engine robots (Google, Bing, etc.) to index. Blogs offer a great way to provide relevant content to clients, prospects, and yes, to the search engine indexing “bots” too.

Of course, these are just the basics for an insurance SEO initiative. There are much more sophisticated tools available than those provided for free, and many sophisticated nuances to insurance SEO and search engine marketing (sometimes referred to as Search Marketing Optimization). That said, there is nothing wrong with a “crawl, walk, run” approach, and these basics can help move your agency past the infancy stage of your insurance SEO program.

Follow these basic steps and you’ll be walking before you know it. However, if your agency is a sprinter as opposed to a walker, you can outsource your insurance agency search engine marketing initiative to a reputable insurance marketing agency and get off to a running start.

StartUpSelling, Inc., provides outsourced marketing, sales and lead generation services focusing in the areas of insurance eMarketing, insurance agency webinars, insurance agency SEO, insurance social media marketing and insurance agency website development. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing and sales concepts. For more information visit:http://www.startupselling.com/insurance-agency-marketing.html.

Article Source: http://EzineArticles.com/?expert=Alan_Blume

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LinkedIn - Social Media Marketing

LinkedIn Groups for Insurance Marketing

Check out these insurance agency marketing groups, and join if you’re interested in:

Join thousands of other agents and participate in marketing related discussions impacting agents and brokers. For more information on territory exclusive insurance agency marketing and lead programs, visit insurance agency marketing or call (518) 222-6392 for a complimentary insurance agency marketing review.

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