Long Tail Keywords & Insurance Agency Leads

  • Posted on June 7, 2017
  • by Alan Blume

Insurance Search Engine Optimization and Insurance SEOHave you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the long tail phrase to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, some of which may only be searched five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they can be an ideal prospect for your insurance agency services, and you want to make sure their search engine results page (SERP), lists your agency at the top. Let’s take a look at some examples of insurance long tail keyword phrases:

  • Arizona Garage Keeper Insurance
  • New York Owner Operator Insurance
  • California Professional Liability Insurance
  • Best Florida Business Insurance Rates
  • Florida Coastal Condominium Insurance

The more keywords included in a phrase and the more specific the term, the narrower the results, and the less frequently that term is searched. And of course, the shorter the phrase, the broader the results, and the greater the competition for the phrase.  An example of a broad phrase might be “Trucking Insurance”. When targeting long tail keywords, quantity is important. Your agency should target 100 or more long tails, along with more competitive phrases, for a comprehensive approach to your insurance agency search engine optimization efforts.

On page insurance search engine optimization (insurance SEO), includes both content and Meta data. This is the text, images and video that appears on your page, and the Meta such as Page Description, Alt Tags and Header Tags and blog content. Effective insurance search engine optimization also includes off page optimization such as news releases, social media posts, bookmarking, and videos to mention a few. Effective long tail optimization will result in improved insurance website traffic and increased insurance agency leads.

With the increasing number of mobile searches, your agency should add questions to your long tail efforts. Some examples include:

  • Where do I buy Arizona Garage Keeper Insurance?
  • What are the best New York Owner Operator Insurance agencies?
  • What are the lowest California Professional Liability Insurance rates?
  • Where do I find the best Florida Business Insurance Rates?
  • Where can I get the lowest Florida Coastal Condominium Insurance prices?

Though organic insurance search engine optimization and social media marketing are an important aspect of insurance agency marketing, agencies seeking to rapidly build their pipeline often find that insurance agency email marketing and targeted appointment setting calls can represent a faster path to lead generation.

For more information on insurance web marketing and lead generation, go to: startupselling.com

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Join us for this brief, complimentary webinar to learn the new rules for Search Engine Optimization in 2017. Subject matter experts will explain why search still matters to insurance agencies, and reveal key opportunities for impactful results – including how to leverage social media. Key topics include:

  • Google Tools For Insurance Web MarketingNew Rules for SEO in 2017
  • Impact of Social Media on SEO
  • Why Search Still Matters to Your Agency
  • Key Opportunities for Impactful Results

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

 

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Webinar: The New Rules for Search Engine Optimization in 2017

  • Posted on November 18, 2016
  • by John Scranton

Join us for this brief, complimentary webinar to learn the new rules for Search Engine Optimization in 2017. Subject matter experts will explain why search still matters to insurance agencies, and reveal key opportunities for impactful results – including how to leverage social media. Key topics include:

  • Google Tools For Insurance Web MarketingNew Rules for SEO in 2017
  • Impact of Social Media on SEO
  • Why Search Still Matters to Your Agency
  • Key Opportunities for Impactful Results

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

 

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3 Insurance Marketing & Lead Gen Groups You Need to Join

  • Posted on July 15, 2016
  • by John Scranton

Insurance Lead Generation
http://www.linkedin.com/groups?about=&gid=2823318
This group is designed to bring together insurance agencies and wholesale brokers to share lead generation, marketing and growth strategies.

Insurance Social Media Marketing
http://www.linkedin.com/groups?about=&gid=3355214
Explore new avenues for marketing your agency or wholesale brokerage. Discuss methods and techniques to build your brand and increase lead gen with other insurance professionals.

Insurance SEO
http://www.linkedin.com/groups?about=&gid=3735783
Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of insurance agency marketing. Professionally executed insurance SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition. Insurance SEO provides excellent lead generation opportunities in addition to the obvious benefits of enhanced web visibility.

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3 Insurance Marketing & Lead Gen Groups You Should Join

  • Posted on April 21, 2015
  • by John Scranton

Insurance Lead Generation
http://www.linkedin.com/groups?about=&gid=2823318
This group is designed to bring together insurance agencies and wholesale brokers to share lead generation, marketing and growth strategies.

Social Media Marketing for Insurance Professionals
http://www.linkedin.com/groups?about=&gid=3355214
Explore new avenues for marketing your agency or wholesale brokerage. Discuss methods and techniques to build your brand and increase lead gen with other insurance professionals.

Insurance SEO
http://www.linkedin.com/groups?about=&gid=3735783
Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of insurance agency marketing. Professionally executed insurance SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition. Insurance SEO provides excellent lead generation opportunities in addition to the obvious benefits of enhanced web visibility.

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The final leg of racing’s triple crown is the longest race of the series.  It is a quarter mile longer than the Kentucky Derby, and typically much farther than any horse entered has run before.  The makes the race a great test of endurance and stamina.  The winner is pushed to achieve a great task that seems unending.  Executing an effective and current off-page SEO strategy is much the same – its seems to be an unending task, however it can pay great dividends.

In 2012, off-page optimization has matured from link exchanges and directory submissions to the exponential leverage of quality content.  The best way to effectively improve your web presence and Google rankings off of your site is to place your targeted, optimized content is the venues your prospects (and the search bots) will find it – quickly.  This may include social networks, article directories or news release sites.  The key is to continually share quality content in right places.  This will seem like an unending task, an endurance test like the Belmont Stakes, but the rewards are worth the effort.

Originally Posted on June 14, 2012 by John Scranton

 

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The Preakness is the shortest of the three Triple Crown races and its is usually run with a significantly smaller field than the Kentucky Derby.  These facts would lead you to believe it is the easiest race to win of the three crown jewels.  However, it is also the race that has recently produced the most champions.  In fact, the US Champion 3 year old won the Preakness every year from 2001 to 2010 – with one exception, the 2009 winner was crowned champion 3 year old filly and horse of the year – while the Derby and Belmont only produced 6 champions combined during that time (all of whom were also Preakness winners).  So how does the “easy” race elevate the careers of thoroughbreds to greater success than the more famous Kentucky Derby and the older Belmont Stakes?  Its because this race it not easy at all – its fast, grueling, and just two weeks after the Kentucky Derby for those attempting the Triple Crown.  It is very, very difficult – as is on-page SEO.

Firms across the country and around the world claim to be experts in on-page SEO.  They claim to have technical people who can edit your code, change your meta data and optimize your text.  S0 many firms express this claim because they believe this to be a simple,easy and cheap process.  Unfortunately, many  enter the race and fail to win.  This is often because they provide technical experts that lack business acumen.  Or worse, because they are optimizing the site for keywords that are incorrect or ineffective.  The addition of effective on-page SEO keywords is a challenging process.  However, it is one with great potential for producing champion-like page 1 rankings.  When selecting an SEO partner, make sure they have a deep understanding of the nuances and subtleties of on-page changes that will be highly effective and profitable without being noticeable.  Make sure they have proven themselves in the Kentucky Derby of SEO (keyword analysis).  And above all, remember there is no cheap and easy way to become a champion.

Check back tomorrow for the final leg of the Triple Crown…

Originally Posted on June 13, 2012 by John Scranton

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The Search Engine Optimization Triple Crown: Keywords, On-Page & Off-Page

On the heels of thoroughbred racing’s Triple Crown, I needed a way to explain how and why the SEO methodology we leverage produces such compelling results.  I needed an analogy my friends would understand, so I quickly created the Search Engine Optimization Triple Crown.  I freely admit its a bit of a stretch, but read on and I believe you will see the connection.

The Kentucky Derby / Keyword Analysis:

Without winning the Kentucky Derby, you have no chance to attempt the Triple Crown.  Its over before it starts.  Success in the race requires talent, hard work, and luck.  The same can be said for keyword analysis.  However in this case, we can exchange luck for more talent and hard work.  A keyword list must include the phrases which offer the greatest opportunity to your business.  This is measured by the probable impact on search rankings, and the value of the relationship created once you are found.

Like a Derby horse must have the pedigree for durability and distance capability, your SEO team must have a deep understanding of your business, industry and of course search algorithms.  When properly executed, your SEO will create name recognition, opportunities and revenue – just like a Kentucky Derby winning horse.

Please check back tomorrow for the 2nd leg of the Triple Crown…

Originally Posted on June 12, 2012 by John Scranton

 

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5 Simple Steps To Start Your Insurance Agency SEO Initiative

Posted on April 18, 2012 by John Scranton

If your insurance agency has not yet started on your insurance agency SEO (or an insurance agency search engine marketing initiative), consider these 5 basic steps to move forward, and to do so quickly.

  1. Create a list of you preferred keyword phrases. Examples of this include: New York Liability Insurance, Connecticut Business Insurance, Owner Operator Insurance or Group Health Insurance. These are called long tail keyword phrases and need to appear prominently on your agency website. Financial professionals should be able to determine many of these without assistance as they are mentioned in your ever day discussions, and then should review these phrases in Google AdWords, a free and simple tool provided by Google.
  2. Select the best phrases for your agency after reviewing them in Google AdWords using both competitive and less competitive phrases. Even searches that occur 10 times a month can be valuable to your insurance agency marketing plans.
  3. Incorporate these phrases into your insurance website. Target 6% as an ideal keyword density (as of this writing) for each of your best phrases. This is easier if you have a page dedicated to a particular type of coverage. For example, if your agency was in Connecticut and you have a page dedicated to group health insurance, your agency should target a 6% density for this phrase (Connecticut Group Health Insurance) on that page. An oversimplification of this would be that this phrase would appear six times for every 100 words on that website page (the formula is a little more complicated than this – but this is the basic concept).
  4. Add this phrase to the HTML coding on your website. You may need a technical person or “coder” to do this for your agency. These should be added to the meta description and meta keywords to start. There are many other places within the actual HTML code that allows for keyword phrase addition, but at a minimum, start with the meta keywords and description.
  5. Add these keyword phrases to your insurance agency blog. If you don’t have an integrated website blog, your insurance agency should add one right away. Insurance agency blogs optimize content creation and help with both agency SEO and insurance search engine marketing. Remember, if you have very little content, there is little for the search engine robots (Google, Bing, etc.) to index. Blogs offer a great way to provide relevant content to clients, prospects, and yes, to the search engine indexing “bots” too.

Of course, these are just the basics for an insurance SEO initiative. There are much more sophisticated tools available than those provided for free, and many sophisticated nuances to insurance SEO and search engine marketing (sometimes referred to as Search Marketing Optimization). That said, there is nothing wrong with a “crawl, walk, run” approach, and these basics can help move your agency past the infancy stage of your insurance SEO program.

Follow these basic steps and you’ll be walking before you know it. However, if your agency is a sprinter as opposed to a walker, you can outsource your insurance agency search engine marketing initiative to a reputable insurance marketing agency and get off to a running start.

StartUpSelling, Inc., provides outsourced marketing, sales and lead generation services focusing in the areas of insurance eMarketing, insurance agency webinars, insurance agency SEO, insurance social media marketing and insurance agency website development. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing and sales concepts. For more information visit:https://startupselling.com/insurance-agency-marketing.html.

Article Source: http://EzineArticles.com/?expert=Alan_Blume

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