5 Tips for Your Insurance Video Marketing Strategy

  • Posted on July 3, 2017
  • by John Scranton

Picture1Wondering what content to include in your video strategy?

  • Insurance clients have many questions. Use video to educate and share important information about your business.
  • Share big announcements. Are there major changes in the industry? New information your customers should know about? Changes in your business? These are all great topics for videos.
  • Add video-recorded customer reviews and testimonials to your website. This adds a human touch to your business and allows customers to feel connected while also establishing your credibility.
  • Integrate video into your email marketing campaign. Or, take a screen shot of your video and add a link to the video on your website. Email is one of the best ways to connect directly with your consumers and it makes a great way for them to engage with your content. This will also drive traffic to your website!
  • Demos, trainings, interviews and live event coverage are all good opportunities to share more information about your business without seeming pushy or spammy.

There are lots of other ways to incorporate video into your marketing strategy so get creative!

Originally Posted by John Scranton on May 5, 2015

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Video is a High Priority for Effective Insurance Marketing

  • Posted on April 28, 2017
  • by John Scranton

Insurance Video MarketingToday people are spending a large percentage of their time online watching video. This is uncharted territory for many businesses, and is applies cable to all devices including tablets, mobile phones and smart TV’s. In the future most people will be viewing content instead of reading it.

Video marketing provides you with an effective way to satisfy the need for information. Key points of video marketing are as follows:

  • Create fascinating content that will engage your audience
  • Enhance your content by using advanced technology and functionality
  • Include a call-to-action that leaves the viewer clear about what you want them to do
  • Share your videos socially to create the greatest reach

In the age of technology, it’s imperative for insurance agencies and brokers to deliver information that is easy to consume; video marketing does this very well. We all know the phrase – a picture is worth a thousand words. If this is true, than a video can not only paint the picture, it can convey your message with a new level of depth.

Do not ignore the opportunity of video marketing. It gives your organization a chance to be creative, captivating, relevant and to show thought leadership. Video is a must have for a current marketing strategy, engaging clients,  increasing website traffic and improving meaningful interactions.

To learn more about video marketing for insurance agencies and brokers click here.

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17 Significant Stats On Why Insurance Agencies Should Use Videos

  • Posted on December 15, 2016
  • by Alan Blume

Here are some compelling statistics about the use and efficacy of video as a marketing tool. Insurance agencies should investigate video, including whiteboard “explainer” videos, to help convey their value proposition, products and solutions.

  1. 75% of executives watch work-related videos on business websites at least once a weekInsurance Agency Video Marketing
  2. 50% of executives watch business-related videos on YouTube
  3. 65% of executives visit the marketer’s website after viewing a video
  4. About half of all internet users view a video at least once per month
  5. 100 million Internet users watch online video every day
  6. 4% of all Internet users view at least one video per month
  7. The average user is exposed to 32.2 videos per month
  8. Over 40% of those watching videos take some action after viewing a video
  9. 64% of website visitors are more likely to buy a product after watching a video
  10. The value of one minute of video is 1.8 million words (about 3,600 webpages)
  11. Videos increase people’s understanding of your product or service by 74%
  12. 80% of Internet users remember the video ads they watch online
  13. 90% of Internet users say seeing a video helps the decision making process
  14. Websites with video are 50 times more likely to appear on the first page of a search engine
  15. When video is included in an email there’s a 2 to 3 times increase in click through rates
  16. There’s also a 51% increase in subscriber-to-lead conversion rates when video is included in email
  17. Website visitors are 64% more likely to buy a product after watching a video

Check out one of our marketing videos here: http://startupselling.com/services/insurance-marketing-videos.

If you are looking for ways to improve your insurance agency website, produce high quality videos, or optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.

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Insurance Agency VideosVideos have great shelf life and offer insurance agencies and brokers an opportunity to provide educational, sticky, and effective content. Videos can range from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music. A good example of this is found on the StartUpSelling Insurance Agency YouTube Video Library. Some of these insurance sales and marketing videos have been viewed one thousand times, five thousand times and even ten thousand times.

Why add video to your insurance agency website, and why create a branded YouTube channel with videos? One important statistic to consider, is that your insurance prospects are 80% more likely to watch your video than read your content. Another is the impact of video on your insurance search engine optimization efforts. Google gives more weight to webpages that contain videos, and of course, they own YouTube. More video typically equates to better insurance SEO. And when your insurance agency video has a longer view time than other websites in the same search results, you receive an even greater SEO boost from Google. Furthermore, insurance agency video provides producers with great collateral for their email marketing, and social media marketing efforts.

Though prospects (and clients and partners) often prefer videos to written content, not all of these website visitors will watch your video in its entirety. Insurance website visitors want to know if the video pertains to them, and if they don’t see its benefit quickly they will leave your video and bounce to another site. To help improve stickiness, make sure you add captions and transcripts.  Captions and transcripts will help improve the chance people will watch your entire video and boost your authority with Google. Captions and transcripts help by:

  • Increasing view time (up to 80%)
  • Improving deep linking with keywords in video
  • Improving search results for keywords included in video

Take the time to create insurance videos, and leverage their benefits to the fullest. Including insurance marketing videos on your website and adding them to a branded YouTube channel will help your insurance search engine optimization efforts, increase website traffic and drive more insurance leads into your pipeline.

If you are looking for ways to improve your insurance agency website, produce high quality videos, and optimize your insurance agency SEO, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.

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Picture1Wondering what content to include in your video strategy?

  • Insurance clients have many questions. Use video to educate and share important information about your business.
  • Share big announcements. Are there major changes in the industry? New information your customers should know about? Changes in your business? These are all great topics for videos.
  • Add video-recorded customer reviews and testimonials to your website. This adds a human touch to your business and allows customers to feel connected while also establishing your credibility.
  • Integrate video into your email marketing campaign. Or, take a screen shot of your video and add a link to the video on your website. Email is one of the best ways to connect directly with your consumers and it makes a great way for them to engage with your content. This will also drive traffic to your website!
  • Demos, trainings, interviews and live event coverage are all good opportunities to share more information about your business without seeming pushy or spammy.

There are lots of other ways to incorporate video into your marketing strategy so get creative!

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Video marketing has consistently been hailed as an important marketing strategy for 2015 and beyond. More and more consumers are using iPads, tablets, laptops and mobile devices to view watch their favorite video channels.

Video marketing is a powerful avenue for connecting with your prospective clients. Whether it’s videos on YouTube or shorter videos on Vine, Instagram and Snapchat, your audience is consuming videos at a rapid pace.

Video marketing has a major affect on sales. Here are some statistics that demonstrate why video marketing should be a major focus of your marketing budget.

  1. The value of one minute of video is 1.8 million words, according to Forrester Research. Think about that for a minute. 1.8 million words is the equivalent of 3,600 typical webpages. If you write an average of one web page an hour, it would take you 150 days to achieve the same impact of one minute of video.
  2. 4% of internet users view at least one video per month. The average user is exposed to 32.2 videos per month. (comScore.com)
  3. 100 million internet users watch online video every day.
  4. 90% of online shoppers say they find video helpful in making shopping and buying decisions.
  5. 75% of executives watch work-related videos on business websites at least once a week. 50% watch business-related videos on YouTube. 65% visit the marketer’s website after viewing a video. (Forbes)
  6. Another interesting fact is that viewers tend to remember video content. 80% say they recall video ads watched on websites and 40% of them took some action after viewing the video. Of those, 26% looked for more information, 22% visited the website named in the ad, and 12% purchased the specific product featured in the ad.

 

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Insurance Video MarketingToday people are spending a large percentage of their time online watching video. This is uncharted territory for many businesses, and is applies cable to all devices including tablets, mobile phones and smart TV’s. In the future most people will be viewing content instead of reading it.

Video marketing provides you with an effective way to satisfy the need for information. Key points of video marketing are as follows:

  • Create fascinating content that will engage your audience
  • Enhance your content by using advanced technology and functionality
  • Include a call-to-action that leaves the viewer clear about what you want them to do
  • Share your videos socially to create the greatest reach

In the age of technology, it’s imperative for insurance agencies and brokers to deliver information that is easy to consume; video marketing does this very well. We all know the phrase – a picture is worth a thousand words. If this is true, than a video can not only paint the picture, it can convey your message with a new level of depth.

Do not ignore the opportunity of video marketing. It gives your organization a chance to be creative, captivating, relevant and to show thought leadership. Video is a must have for a current marketing strategy, engaging clients,  increasing website traffic and improving meaningful interactions.

To learn more about video marketing for insurance agencies and brokers click here.

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Use Insurance Marketing Video Captions To Improve Insurance SEO

  • Posted on October 30, 2015
  • by Alan Blume
Insurance Marketing Video

Insurance Website Video

Videos offer agencies and brokers and opportunity to provide educational, sticky, effective and entertaining digital content. Video conveys complex concepts faster and better than text. When adding video to an insurance agency website, it’s important to add keyword rich captions

Benefits of Insurance Marketing Videos

Videos aren’t new to insurance marketing and they’ve been discussed here before. To look at all of the benefits you can receive from creating videos view our infographic. The bottom line is that your insurance leads are 80% more likely to watch video then read your content.

Google also gives more weight to webpages that contain videos because they understand the work involved. And if your video has a longer view time than other websites in the same search results then you receive even more props from Google.

 Getting People to Watch Entire Insurance Video

People prefer videos to written content, however not all of your insurance leads will watch your video in its entirety. People want to know if the video pertains to them and if they don’t see its benefit quickly they will leave your video and bounce to another site.

Captions and transcripts will help improve the chance people will watch your entire video and boost your authority with Google. Captions and transcripts help by:

  • Improving revenue by 16%
  • Increase view time by up to 80%
  • Improve deep linking with keywords in video
  • Improve search for keywords included in video

If you are going to take the time and effort to create insurance videos, you should leverage their benefits to the fullest. Including transcripts and captions in your insurance marketing videos will allow your insurance leads to find immediate relevance in your digital content and give you a boost in Google search results.

If you are looking for ways to improve your search engine ranking, call StartUpSelling at (518) 222-6392 where insurance experts can help you with a free insurance lead generation or web marketing review.

 

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Integrating Video With Insurance Email Marketing

  • Posted on August 3, 2015
  • by Alan Blume

whiteboard video thumbnail outlinedIf you ever pondered the efficacy of video, take a quick look at YouTube’s staggering statistics, now at over 4 billion views per day. In today’s digital world few marketing options are more powerful than video. Agencies and brokers can integrate video with their insurance email marketing campaigns for unbeatable results. Seeing is believing, and seeing a video message is much more engaging than reading a message.

Using video for your insurance email marketing content provides several advantages. Two of the most important gains involve web traffic. The first key benefit is a boost in your insurance Search Engine Optimization (SEO). The second key benefit is staying power, or in insurance website jargon, stickiness. Video keeps eyes on your web site longer, it attracts viewers and keeps website traffic flowing to your website.

Another essential benefit from using video as part of your email marketing content is the education opportunity offered with video. Video is more engaging, and let’s viewers see, hear and experience a message. Regulatory updates, innovative concepts, business improvement video help elevate your conversation from insurance salesperson to business adviser.

Video can’t be shared as an attachment, a link is used in the email campaign, which hopefully leads to a dedicated landing page, a blog, or specialized page on your insurance website. If the video has sufficient value, or when the time arrives that your content is known to be high quality, a short registration form can be used as a requirement for visitors to watch the video. Short is underlined here, as the longer the form, the less likely the views.

Why not use YouTube as the fulfillment method for your video? The goal should be to drive people to your website, such as prospects, clients, partners and prospective employees. It is an excellent idea for agencies and brokers to offer a YouTube channel to attract a wider audience and drive traffic, but for your insurance marketing campaigns, you want to drive people to your website. One option is to embed the video on a website page, dedicated landing page or blog. Thus you can stream the video from YouTube, while ensuring the web visitor remains on your site.

What types of video can you offer? Video can range from the ultra-simple to extremely intricate. Here are some examples:

  • Simple voice over PowerPoint
  • Talking head video (traditional recording of a head and shoulder shot)
  • Recorded webinar
  • Whiteboard video (whiteboard animation)
  • Production video (videographer visits your agency, scripts, records, edits and produces video)

Costs can range from close to nothing (voice over PowerPoint), to thousands of dollars a minute (for professionally produced video). Best practices typically recommend that insurance agencies and brokers invest in several types of video, allowing for budgetary constraints, while increasing the stickiness and effectiveness of their insurance website. Investing in video is one of the many ways that agents and brokers can invest in their content marketing strategy. Content marketing can offer compelling ROI when correctly implemented. Agencies, brokers and wholesalers lacking sufficient staff or expertise in email marketing and video can outsource these content opportunities to a qualified and reputable insurance marketing firm. Call (518) 222-6392 to learn more about integrating video into insurance email marketing campaigns.

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