Insurance Web MarketingProblem 1: Bullpen – The bullpen mentality has long been a fixture in the telemarketing industry.  Pile cheap labor into cubicles, toss them call sheets and say go.  Better yet, off-shore to a bullpen in India.  This creates a bevy of issues, beginning with a noisy and distracting environment.  This is not a professional representation of your business.

Solution – A professional and articulate person working from a quiet office.

Problem 2: Auto-Dialers – When a computer manages your telemarketing campaign, your prospects hear clicking, strange noises and connection delays before they hear the voice of a real person.  That is, if the call is not dropped.  To be sure, this method increases the number of dials per hour.  But at what cost?

Solution – A system of best practices which allows a caller to actually dial the phone 25 times per hour.

Problem 3: Don’t Understand Your Business – Your business and products/services/solutions are complex and nuanced.  Your unique expertise sets you apart.  If your telemarketing partner does not understand your business at both a strategic (project manager) and tactical (caller) level, your value is lost and you are simply asking to submit a bid.

Solution – Engage with a telemarketing partner who specializes in your industry.

For more information about Insurance Agency Telemarketing, please contact John Scranton johns(@)startupselling.com.

Originally Posted on October 6, 2016 by John Scranton

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
Read More

Complimentary Insurance Agency Video Library

  • Posted on September 5, 2017
  • by Alan Blume

Insurance Agency Video - Insurance Web MarketingCheck out this complimentary Insurance Marketing & Lead Gen Video Library which is accessible for all insurance agencies and brokers. These videos and on demand webinars help agencies and brokers improve their marketing, extend their branding and generate more leads. The StartUpSelling library offers well over a hundred comprehensive insurance agency marketing videos including:

  • Marketing Automation & Lead Generation
  • Email Drip Campaigns For Insurance Agency Leads
  • Changing The Rules For Insurance Agency Search Engine Optimization
  • Filling The Pipeline With Truck Insurance Agency Leads

The library is available on the StartUpSelling Website or YouTube, and covers insurance marketing topics like:

  • Using video to improve insurance web marketing results
  • Creative lead generation and appointment setting strategies
  • Engaging prospects and clients using educational content
  • Leveraging webinars to improve insurance email marketing results

There are no fees to download or access this video library.

If your insurance lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
Read More

Join us for this educational web seminar and learn how insurance agencies are generating trucking leads through integrated appointment setting and email marketing initiatives. The transportation industry offers a unique opportunity to profitably build your book of business. We will share case study results illustrating how this proven method has helped many agencies add prospects to the pipeline, enhance closing ratios and capitalize on the trucking opportunity. Topics include:

* Appointment Setting – Methodology & Best Practices
* Email Marketing – List Building, Content & Execution
* Lead Handling Processes to Enhance Closing Ratios
* Tips & Tricks from Trucking Marketing Pros

Date & Time: Thu, Sep 21, 2017 1:00 PM – 1:30 PM EDT

To Register: https://attendee.gotowebinar.com/register/4392427291758954498

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
Read More

How can large insurance agencies grow even larger and how do midsize agencies catch up? It often comes down to more effective marketing and lead generation campaigns. Your agency may lack the time, tools or skills to create effective lead gen campaigns, compelling video, target prospect emails lists, dynamic email drip marketing campaigns, social media building and improved SEO results. Learn about:

* Marketing Automation & Workflow for Email Drip MarketingInsurance Marketing Automation
* Full Motion Graphic Video Development & Distribution
* Sales Funnel Segmentation & Email List Building
* Key Performance Indicators & Web Analytics Reports
* Appointment Setting To Improve Producer Performance
* Integrating Digital Marketing, Lead Gen & Lead Handling

Date and Time: Wed, Jun 28, 2017 2:00 PM – 2:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/4497221743722493697

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
Read More

How can large insurance agencies grow even larger and how do midsize agencies catch up? It often comes down to more effective marketing and lead generation campaigns. Your agency may lack the time, tools or skills to create effective lead gen campaigns, compelling video, target prospect emails lists, dynamic email drip marketing campaigns, social media building and improved SEO results. Learn about:

* Marketing Automation & Workflow for Email Drip MarketingInsurance Marketing Automation
* Full Motion Graphic Video Development & Distribution
* Sales Funnel Segmentation & Email List Building
* Key Performance Indicators & Web Analytics Reports
* Appointment Setting To Improve Producer Performance
* Integrating Digital Marketing, Lead Gen & Lead Handling

Date and Time: Wed, Jun 28, 2017 2:00 PM – 2:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/4497221743722493697

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
Read More