Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on April 24, 2017
  • by John Scranton

Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Insurance Agency Marketing - Insurance Agency Leads
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Top Tips To Improve Insurance Agency Video Marketing

  • Posted on April 20, 2017
  • by Alan Blume

Insurance Agency Video InfographicInsurance agency owners, producers and marketers looking to jump start their video content marketing, or improve their existing insurance marketing video campaigns can review these top tips to augment their current marketing initiatives. Here are your top tips to improve Insurance Agency Video Marketing:

  1. Use Educational Content, Not Sales Brochures

Case studies, client success stories, educational content pertinent to the industry. Here is a simple example.

  • Good: Impact of Trump Executive Orders on ACA Compliance
  • Bad: We Can Save You Money on Your Group Health Plan
  1. Create a Compelling Thumbnail

Your agency has a short time to convince prospects to watch your video. It begins with an attractive and attention getting thumbnail. Invest time to ensure your thumb nails look great, and make sure you add these images when publishing or sharing over social media.

  1. Share on Social Media – Then Share Again

You’ve invested time and money to produce a great video, now your agency needs to leverage it across all relevant social media platforms. The big four are obvious, YouTube, Facebook, LinkedIn and Twitter. But you should also include Google+ and some of the bookmarking platforms such as Tumblr. And remember that you can share content more than once, and in many nuanced ways. Create a blog, Tweet the blog, add as a LinkedIn post, Tweet the LinkedIn post and so on.

  1. Don’t Underestimate the Importance of Background Music

How many movies or commercials do you watch without background music? Background music will help convey your message and mood. Will you use edgy, modern instrumentation to convey you are an up to date digital agency, or more traditional music, inferring sound guidance and sage advice?

  1. Share Using Your Email Marketing Drip Campaigns

Agencies can and typically should invest in ongoing email drip campaigns, focused on providing high value content of interest to clients and prospects. High quality video content is often the preferred digital collateral to provide to clients and prospects, to improve renewal rates by providing added value and to increase insurance lead generation.

  1. Don’t Forget the Call To Action (CTA)

Leave sufficient time at the end of your video (assuming it’s a short two minute type video) for a Call To Action. What behavior are you trying to elicit from the person watching? Do you want them to submit a Contact Us Form, Schedule Appointment, Get A Quote, Call An 800#? Leave plenty of time for your CTA and contact information to show, and when possible, have CTA buttons continuously displaying below the video.

  1. Optimize for Insurance Agency Search Engine Optimization (SEO)

Make sure, you use your targeted keywords in your title, and description, tags, etc. What’s a good example of this? On this tip, the title includes the keyword phrase, “Insurance Agency Search Engine Optimization”, instead of just Search Engine Optimization or SEO. An example for your agency might include Risk Management for Manufacturers, or Surety Bond Strategies for Contractors, or Colorado Trucking Insurance.

  1. Add Video to Your Insurance Agency Website & YouTube Channel

Your videos can appear all over your website, on a relevant page, in a video library and in a blog (vlog). You should also take the time to create a branded YouTube channel for your agency, especially if you intend to do a video series. There are many types of video you can use, and don’t underestimate the value of a relevant recorded webinar or voice over PowerPoint.

As is evident by YouTube’s compelling statistics, people gravitate toward video. With over a billion users, watching videos over 40 minutes a day, and 400 hours of video uploaded each minute, it’s easy to see why insurance agency videos should not be ignored. Need help creating compelling videos for your insurance agency marketing initiatives? Contact the insurance agency marketing experts at StartUpSelling.

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Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on April 17, 2017
  • by John Scranton

Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Insurance Agency Marketing - Insurance Agency Leads
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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5 Tips to Improve Your Insurance Agency Email Marketing Program

  • Posted on April 14, 2017
  • by John Scranton

Insurance Agency eMarketingProperly executed email marketing programs put your agency marketing efforts on steroids. Agencies are often swept up with the hottest new tools, like social media, but email marketing remains one of the highest performing lead generation tools available.

Email marketing engages prospects and builds value with your current clients. It allows you to leverage your efforts through automation, making it seem like you have a team of agency marketers working for you 24/7/365. It’s like rolling a snowball down a hill that eventually turns into an avalanche.

The challenge is many agencies do not execute email marketing initiatives correctly, and end up hurting the the agency more than they help.  Here are 5 quick tips to drastically improve your email marketing open and response rates.

  1. Perfect the Subject Line – It all starts with a great subject line.  If you can’t get people’s attention they won’t read the rest of your email. Also, do not use spammy words like “free”, “save” or “money” – they turn people off and will get you blocked by spam filters.
  2. Keep It Short – If people open an email and see a small novel they will instantly be turned off. Keep your emails short and sweet,  making your point in as few words as possible.
  3. Remove the Fancy Stuff – Email marketing systems offer templates to create fancy emails. Don’t use them. Templates make your message appear salesy and can create spam issues.
  4. Write Like A Friend – The structure of your email should look like a professionalized version of an email you would send to a friend. Use plain text and don’t be afraid to be a little conversational.
  5. Calls To Action – The point of sending the email is to entice your prospect to take some type of action. Be sure you include a call to action that is easy to see and clearly articulated.

To learn more about how your  agency can improve email marketing results, visit StartUpSelling or call (518) 222-6392 for a one to one review.

Originally Posted on January 6, 2015 by John Scranton

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Agency Webinar: Email Drip Marketing for Insurance Lead Generation

  • Posted on April 10, 2017
  • by John Scranton

Insurance Agency VideosInsurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Digital Insurance Marketing
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on March 29, 2017
  • by John Scranton

Insurance Agency Email MarketingInsurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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What you don’t know about Insurance eMarketing can kill you

  • Posted on January 10, 2017
  • by John Scranton
Insurance Email Marketing

Insurance Email Marketing

Not long ago, I spoke to an agency owner who had attempted to launch an eMarketing campaign.  He had engaged with a high-profile agency marketing firm to use their email platform, and purchased 30,000 emails from a vendor they suggested.  He sent several messages over the course of a few months, and received absolutely no opportunities – only SPAM complaints.

This is the danger of using an eMarketing platform without the required expertise.  What you don’t know can kill you.  This agency was not aware of any of the following critical components to a successful campaign:

  • Message Content – Cannot be sales-oriented or the email will likely be seen as SPAM
  • Sending Frequency – Too many email sends will wear out your list and again make you look SPAMish
  • Scrubbing your List – Nearly 1/3 of the aforementioned list was useless, but the vendor still changed them
  • Opt-In / Opt-Out – It must be just as easy to opt-out of a list as it is to opt-in
  • Domain Spoofing – Bulk email sends to a dirty list are an invitation for domain spoofing, make sure you are protected

The lesson here is not that email platforms are useless or confusing, but that purchasing one without the required eMarketing expertise is dangerous.  If a surgeon hands you a scalpel, that does not mean you know how to operate – and if you purchase an email platform, that does not mean you know how to launch email campaigns.  Hire an eMarketing expert of find a solution that provides the required experience.  Do not just pick up the scalpel and start cutting.

Originally Posted on October 7th, 2010 by John Scranton

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