Webinar: How to Create Killer Content for Insurance Marketing

  • Posted on July 18, 2014
  • by John Scranton

Join us for this brief, complimentary webinar and learn the key steps to killer content marketing for insurance agencies. Our panel of subject matter experts will explain how to execute each step of the process and review case study samples of agencies running successful campaigns. Topics include:

SUS-white logo

  • Blogging to Convey Value & Generate Inbound Leads
  • Leveraging Articles to Demonstrate Subject Matter Expertise
  • Optimizing Content So Your Prospects Can Find You
  • Deploying Social Media Marketing to Reach Prospects

Date & Time: Wednesday July 30th 12:00-12:30 EST

To Register: https://www1.gotomeeting.com/register/633769176

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Search Engine Optimization, Social Media, Web Marketing
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New StartUpSelling Press Release

  • Posted on April 15, 2014
  • by John Scranton

New Webinar: Should Insurance Agencies Invest In Press Releases – Case Studies & Impact

StartUpSelling’s expert panel will review recent case study metrics and discuss how and why press releases are positively impacting insurance agency marketing campaigns.

Sutton, MA (PRWEB) April 15, 2014

Should small and medium size insurance agencies invest in press releases? Join StartUpSelling for this complimentary webinar as we review metrics from three insurance agency releases, and discuss how and why press releases provide agents and brokers with so many Insurance Agency Marketing benefits. [More…]

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, StartUpSelling
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Join us for this brief, complimentary and educational web seminar. Our team of insurance agency marketing experts will share ten tips for a successful Search Engine Optimization campaign. Search algorithms are constantly changing, and agency executives must have an effective strategy in place to remain competitive. Agencies leveraging these concepts dominate their rankings. In this webinar you will learn how to leverage these best practices to improve results and attract targeted traffic. Topics include:

* How SEO Builds Credibility and Shows Expertise
* How Insurance Agency SEO Attracts Prospects
* Why Link Building Schemes Damage Rankings
* What Your Agency Needs to do to Keep Up With the Competition

Date & Time: June 12 at Noon EST

To Register: https://www1.gotomeeting.com/register/168657641

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Posted in: Insurance Agency Lead Generation, Insurance Agency Leads, Insurance Agency SEO, Search Engine Optimization
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5 Simple Steps To Start Your Insurance Agency SEO Initiative

  • Posted on April 18, 2012
  • by John Scranton

If your insurance agency has not yet started on your insurance agency SEO (or an insurance agency search engine marketing initiative), consider these 5 basic steps to move forward, and to do so quickly.

  1. Create a list of you preferred keyword phrases. Examples of this include: New York Liability Insurance, Connecticut Business Insurance, Owner Operator Insurance or Group Health Insurance. These are called long tail keyword phrases and need to appear prominently on your agency website. Financial professionals should be able to determine many of these without assistance as they are mentioned in your ever day discussions, and then should review these phrases in Google AdWords, a free and simple tool provided by Google.
  2. Select the best phrases for your agency after reviewing them in Google AdWords using both competitive and less competitive phrases. Even searches that occur 10 times a month can be valuable to your insurance agency marketing plans.
  3. Incorporate these phrases into your insurance website. Target 6% as an ideal keyword density (as of this writing) for each of your best phrases. This is easier if you have a page dedicated to a particular type of coverage. For example, if your agency was in Connecticut and you have a page dedicated to group health insurance, your agency should target a 6% density for this phrase (Connecticut Group Health Insurance) on that page. An oversimplification of this would be that this phrase would appear six times for every 100 words on that website page (the formula is a little more complicated than this – but this is the basic concept).
  4. Add this phrase to the HTML coding on your website. You may need a technical person or “coder” to do this for your agency. These should be added to the meta description and meta keywords to start. There are many other places within the actual HTML code that allows for keyword phrase addition, but at a minimum, start with the meta keywords and description.
  5. Add these keyword phrases to your insurance agency blog. If you don’t have an integrated website blog, your insurance agency should add one right away. Insurance agency blogs optimize content creation and help with both agency SEO and insurance search engine marketing. Remember, if you have very little content, there is little for the search engine robots (Google, Bing, etc.) to index. Blogs offer a great way to provide relevant content to clients, prospects, and yes, to the search engine indexing “bots” too.

Of course, these are just the basics for an insurance SEO initiative. There are much more sophisticated tools available than those provided for free, and many sophisticated nuances to insurance SEO and search engine marketing (sometimes referred to as Search Marketing Optimization). That said, there is nothing wrong with a “crawl, walk, run” approach, and these basics can help move your agency past the infancy stage of your insurance SEO program.

Follow these basic steps and you’ll be walking before you know it. However, if your agency is a sprinter as opposed to a walker, you can outsource your insurance agency search engine marketing initiative to a reputable insurance marketing agency and get off to a running start.

StartUpSelling, Inc., provides outsourced marketing, sales and lead generation services focusing in the areas of insurance eMarketing, insurance agency webinars, insurance agency SEO, insurance social media marketing and insurance agency website development. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing and sales concepts. For more information visit: http://www.startupselling.com/insurance-agency-marketing.html.

Article Source: http://EzineArticles.com/?expert=Alan_Blume

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Posted in: Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization
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Insurance Agency Websites – The 5 Skills Your Developer Needs

  • Posted on March 6, 2012
  • by John Scranton

When considering an update, refresh or complete overhaul of your insurance agency website it is important that you work with a website developer who can provide all the critical components of an effective site.  Many vendors are able to create an attractive site, but may not fully understand insurance agency SEO.  Other vendors who possess the technical acumen for pristine coding may lack the skill set needed for effective insurance agency social media marketing.  When you decide it is time to work on your site, make sure you have access to these five skill sets:

  • Graphic Design, Look & Feel
  • Coding and Technical Development
  • Insurance Agency SEO
  • Insurance Agency Social Media Marketing
  • Video & YouTube Development

Many organizations provide one or two of these skill sets, but all five are required to develop an effective insurance agency website in 2012.  Make sure you have access to all the tools your need to achieve the desired results of your website investment.

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Posted in: Insurance Agency Marketing, Insurance Agency Websites, Search Engine Optimization, Social Media
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Most Popular Ezine Articles and Click Through Rates (CTR)

Posted on February 26th, 2012 by Alan Blume

I’ve now published over 100 articles on Ezine and track metrics on a weekly basis. My overall goal is to create relevant content germane to our target markets including, B2B Marketing, marketing for technology firms, Law firm marketing and Insurance Agency Marketing. The key marketing metrics provided by Ezine include views, clicks and click through rate.  These can vary dramatically, as a popular and well viewed article doesn’t necessarily generate the best Click Through Rate (CTR). In the example below, the #1 article received the most clicks (that makes sense) but the #3 article, though viewed significantly less had a much higher CTR and as a result, almost as many clicks.

  1. Should You Hire an Agency Producer Without a Producer Marketing Plan
  2. Traditional Magazines Vs Online Magazines – A Short Term Win and Long Term Rout
  3. Are the Days of Direct Mail Marketing Dead For Insurance Agencies?
  4. The 4 Hour Workweek by Timothy Ferriss – Fact Or Fiction
  5. Insurance Agency SEO – Search Engine Optimization and Long Tail Keywords

Narrow or niche articles can often generate the best results. for example, my article entitled “Create A Virtual Buyer Persona – Spend Time With Prospects Who Can and Will Buy” had a very high CTR (16%) but ranked much lower on total views. In general, one can assume that a mix of topics, both broad and narrow, balance readership with CTR. Ongoing monitoring and measurement is always helpful with Social Media Marketing initiatives.

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Posted in: Insurance Agency Lead Generation, Insurance Agency Marketing, Search Engine Optimization, Virtual Business
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Webinar: Demystifying Insurance Agency SEO, SEM & SMM

  • Posted on July 13, 2011
  • by John Scranton

Join us for this brief, complimentary and educational web seminar.  Our expert panel will demystify critical aspects of web marketing including search engine optimization, search engine marketing and social media marketing.  Many agencies are creating inbound leads and filling their sales pipeline by cultivating these opportunities, and we will expose the secrets to their success.  Topics include:

* Definitions and explanations of key terms
* Opportunities for your agency
* Strategies to develop inbound leads
* Web lead handling and qualifying
* The secret to web marketing success

Date & Time: Tuesday July 26th at Noon ET

To Register: https://www1.gotomeeting.com/register/126561473

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Posted in: Insurance Agency Lead Generation, Insurance Agency Marketing, Search Engine Optimization, Social Media
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