Insurance Search Engine Optimization and Insurance SEOThe Belmont Stakes / Off-Page SEO:

The final leg of racing’s triple crown is the longest race of the series.  It is a quarter mile longer than the Kentucky Derby, and typically much farther than any horse entered has run before.  The makes the race a great test of endurance and stamina.  The winner is pushed to achieve a great task that seems unending.  Executing an effective and current off-page SEO strategy is much the same – its seems to be an unending task, however it can pay great dividends.

In 2012, off-page optimization has matured from link exchanges and directory submissions to the exponential leverage of quality content.  The best way to effectively improve your web presence and Google rankings off of your site is to place your targeted, optimized content is the venues your prospects (and the search bots) will find it – quickly.  This may include social networks, article directories or news release sites.  The key is to continually share quality content in right places.  This will seem like an unending task, an endurance test like the Belmont Stakes, but the rewards are worth the effort.

Originally posted June 14, 2012 by John Scranton

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency SEO, Insurance Agency Web Marketing
Read More

The Preakness Stakes / On-Page Optimization:

The Preakness is the shortest of the three Triple Crown races and its is usually run with a significantly smaller field than the Kentucky Derby.  These facts would lead you to believe it is the easiest race to win of the three crown jewels.  However, it is also the race that has recently produced the most champions.  In fact, the US Champion 3 year old won the Preakness every year from 2001 to 2010 – with one exception, the 2009 winner was crowned champion 3 year old filly and horse of the year – while the Derby and Belmont only produced 6 champions combined during that time (all of whom were also Preakness winners).  So how does the “easy” race elevate the careers of thoroughbreds to greater success than the more famous Kentucky Derby and the older Belmont Stakes?  Its because this race it not easy at all – its fast, grueling, and just two weeks after the Kentucky Derby for those attempting the Triple Crown.  It is very, very difficult – as is on-page SEO.

Firms across the country and around the world claim to be experts in on-page SEO.  They claim to have technical people who can edit your code, change your meta data and optimize your text.  S0 many firms express this claim because they believe this to be a simple,easy and cheap process.  Unfortunately, many  enter the race and fail to win.  This is often because they provide technical experts that lack business acumen.  Or worse, because they are optimizing the site for keywords that are incorrect or ineffective.  The addition of effective on-page SEO keywords is a challenging process.  However, it is one with great potential for producing champion-like page 1 rankings.  When selecting an SEO partner, make sure they have a deep understanding of the nuances and subtleties of on-page changes that will be highly effective and profitable without being noticeable.  Make sure they have proven themselves in the Kentucky Derby of SEO (keyword analysis).  And above all, remember there is no cheap and easy way to become a champion.

Check back tomorrow for the final leg of the Triple Crown…

Originally posted June 13, 2012 by John Scranton

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency SEO, Insurance Agency Web Marketing
Read More

Saratoga Race CourseOn the heels of thoroughbred racing’s Triple Crown, I needed a way to explain how and why the SEO methodology we leverage produces such compelling results.  I needed an analogy my friend would understand, so I quickly created the Search Engine Optimization Triple Crown.  I freely admit its a bit of a stretch, but read on and I believe you will see the connection.

The Kentucky Derby / Keyword Analysis:

Without winning the Kentucky Derby, you have no chance to attempt the Triple Crown.  Its over before it starts.  Success in the race requires talent, hard work, and luck.  The same can be said for keyword analysis.  However in this case, we can exchange luck for more talent and hard work.  A keyword list must include the phrases which offer the greatest opportunity to your business.  This is measured by the probable impact on search rankings, and the value of the relationship created once you are found.

Like a Derby horse must have the pedigree for durability and distance capability, your SEO team must have a deep understanding of your business, industry and of course search algorithms.  When properly executed, your SEO will create name recognition, opportunities and revenue – just like a Kentucky Derby winning horse.

Please check back tomorrow for the 2nd leg of the Triple Crown…

Originally Posted June 12, 2012 by John Scranton

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency SEO, Insurance Agency Web Marketing
Read More

Insurance MarketingEffective digital marketing initiatives can provide agencies and wholesale brokers with the opportunity to connect with their audiences via platforms their clients and and prospects prefer most. Here are just a few of the benefits:

  • Position your organization as a thought leader in target markets
  • Build an online presence that provides customers with a sense of trust & familiarity
  • Collect prospect and client data from online interactions
  • Increase website traffic and generate new prospect opportunities
  • Create brand recognition and increase exposure
  • Develop new communication medium with clients and prospects

The arena of internet marketing is rapidly expanding. For this reason, agencies can no longer continue to ignore it. Digital marketing is now a fundamental requirement for marketing and lead generation. To learn more about how StartUpSelling can assist to your company click here.

Originally Posted on January 26, 2015 by John Scranton

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing
Read More

Video is a High Priority for Effective Insurance Marketing

  • Posted on April 28, 2017
  • by John Scranton

Insurance Video MarketingToday people are spending a large percentage of their time online watching video. This is uncharted territory for many businesses, and is applies cable to all devices including tablets, mobile phones and smart TV’s. In the future most people will be viewing content instead of reading it.

Video marketing provides you with an effective way to satisfy the need for information. Key points of video marketing are as follows:

  • Create fascinating content that will engage your audience
  • Enhance your content by using advanced technology and functionality
  • Include a call-to-action that leaves the viewer clear about what you want them to do
  • Share your videos socially to create the greatest reach

In the age of technology, it’s imperative for insurance agencies and brokers to deliver information that is easy to consume; video marketing does this very well. We all know the phrase – a picture is worth a thousand words. If this is true, than a video can not only paint the picture, it can convey your message with a new level of depth.

Do not ignore the opportunity of video marketing. It gives your organization a chance to be creative, captivating, relevant and to show thought leadership. Video is a must have for a current marketing strategy, engaging clients,  increasing website traffic and improving meaningful interactions.

To learn more about video marketing for insurance agencies and brokers click here.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Content Marketing, Insurance Agency Web Marketing
Read More

Blogging Guidelines for Insurance Marketing & Lead Generation

  • Posted on April 25, 2017
  • by John Scranton

Insurance Social MediaMany insurance agencies fail to harness the marketing power of a blog. Note the important rewards of a successful blog:

  • Increase website traffic
  • Create new prospect opportunities
  • Improve client relations/retention
  • Position your agency as a thought leader

Here are a few guidelines that insurance agencies should follow to deploy the power of a blog:

  1. Humanize your content- A blog is much more words on a page. Well written content will create a voice of its own and engage prospects.
  2. Improve your customer service – A blog can be an interactive forum where your agency experts can answer client questions, resolving complex issues or providing key updates.
  3. Give them what they want – Clients/prospects want to easy access to information. By consistently sharing targeted content, you position your agency as a reliable source for the future.
  4. Generate more traffic – Blogs attract new readers and in turn new website visitors. You can encourage website visits by leveraging keyword phrases and internal links as calls to action.
  5. Position yourself as an industry expert – Increase your authority by posting current, relevant  and targeted information that is important to your prospects.

To know more about how blogs can improve your web marketing program, visit us at StartUpSelling.

Originally posted by John Scranton on January 20, 2015.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing
Read More