Insurance MarketingEffective digital marketing initiatives can provide agencies and wholesale brokers with the opportunity to connect with their audiences via platforms their clients and and prospects prefer most. Here are just a few of the benefits:

  • Position your organization as a thought leader in target markets
  • Build an online presence that provides customers with a sense of trust & familiarity
  • Collect prospect and client data from online interactions
  • Increase website traffic and generate new prospect opportunities
  • Create brand recognition and increase exposure
  • Develop new communication medium with clients and prospects

The arena of internet marketing is rapidly expanding. For this reason, agencies can no longer continue to ignore it. Digital marketing is now a fundamental requirement for marketing and lead generation. To learn more about how StartUpSelling can assist to your company click here.

Originally Posted on January 26, 2015 by John Scranton

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing
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Video is a High Priority for Effective Insurance Marketing

  • Posted on April 28, 2017
  • by John Scranton

Insurance Video MarketingToday people are spending a large percentage of their time online watching video. This is uncharted territory for many businesses, and is applies cable to all devices including tablets, mobile phones and smart TV’s. In the future most people will be viewing content instead of reading it.

Video marketing provides you with an effective way to satisfy the need for information. Key points of video marketing are as follows:

  • Create fascinating content that will engage your audience
  • Enhance your content by using advanced technology and functionality
  • Include a call-to-action that leaves the viewer clear about what you want them to do
  • Share your videos socially to create the greatest reach

In the age of technology, it’s imperative for insurance agencies and brokers to deliver information that is easy to consume; video marketing does this very well. We all know the phrase – a picture is worth a thousand words. If this is true, than a video can not only paint the picture, it can convey your message with a new level of depth.

Do not ignore the opportunity of video marketing. It gives your organization a chance to be creative, captivating, relevant and to show thought leadership. Video is a must have for a current marketing strategy, engaging clients,  increasing website traffic and improving meaningful interactions.

To learn more about video marketing for insurance agencies and brokers click here.

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Posted in: Content Marketing, Insurance Agency Web Marketing
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Blogging Guidelines for Insurance Marketing & Lead Generation

  • Posted on April 25, 2017
  • by John Scranton

Insurance Social MediaMany insurance agencies fail to harness the marketing power of a blog. Note the important rewards of a successful blog:

  • Increase website traffic
  • Create new prospect opportunities
  • Improve client relations/retention
  • Position your agency as a thought leader

Here are a few guidelines that insurance agencies should follow to deploy the power of a blog:

  1. Humanize your content- A blog is much more words on a page. Well written content will create a voice of its own and engage prospects.
  2. Improve your customer service – A blog can be an interactive forum where your agency experts can answer client questions, resolving complex issues or providing key updates.
  3. Give them what they want – Clients/prospects want to easy access to information. By consistently sharing targeted content, you position your agency as a reliable source for the future.
  4. Generate more traffic – Blogs attract new readers and in turn new website visitors. You can encourage website visits by leveraging keyword phrases and internal links as calls to action.
  5. Position yourself as an industry expert – Increase your authority by posting current, relevant  and targeted information that is important to your prospects.

To know more about how blogs can improve your web marketing program, visit us at StartUpSelling.

Originally posted by John Scranton on January 20, 2015.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing
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Using Insurance Agency Webinars to Fill the Sales Funnel

  • Posted on January 19, 2017
  • by John Scranton

Insurance Agency WebinarsLet’s say that I am making a micro marketing plan for the ensuing two weeks, and I want to ensure that I have a plan of attack that will yield a certain number of clients in the balance of the month.  This process begins with the “closes” but ends with “eMarketing and web seminars.”  Let me explain this basic micro marketing concept.  The numbers and ratios are aggregated, based on information from our clients and colleagues, but represent an accurate representation of many agency producers.

  1. You would like to add 3 new clients over the remaining 3 weeks of March
  2. You close, on average, 40% of proposals, so you will need 7 or 8 proposals.
  3. You have 4 proposals outstanding and need 4 more to achieve the 8 noted above.
  4. You convert 60% of your appointments into proposals, so you need about 7 appointments.
  5. You schedule 1 appointment every 5-6 calls to eMarketing and webinar prospects.
  6. You need to 40 warm leads from eMarketing and webinar campaigns.
  7. You typically yield 50 interested prospects from an eMarketing/webinar campaign.
  8. You need to run 1 eMarketing/webinar campaign.

Insurance MarketingWhen properly executed, insurance agency eMarketing and insurance agency webinars identify vast numbers of interested prospects.  A lead generation campaign like this dramatically simplifies your task of filling the top of the sales funnel, improves conversion and closing ratios, and allows you to reach your sales goals with much greater efficiency.

Originally Posted on March 11th, 2011 by John Scranton

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Marketing, Insurance Web Marketing, Web Seminars
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Our Days of Cold Calling are Over [From the Archives]

  • Posted on December 21, 2016
  • by John Scranton

Do you like cold calling? I know there are some of you out there who truly enjoy cold calling. It can be exciting, and if you can deal with rejection, it will eventually be effective. But in my estimation, most salespeople view cold calling like eating their vegetables: it is not something they enjoy, but understand it is required for growth.

However, the owner of an agency recently told me that “our days of cold calling are over.” How? Is he going out of business? Actually, he is experiencing significant growth and looking to add producers. Insurance agency marketing without cold calling, but how? An effective web marketing strategy that includes:

  • eMarketingInsurance Agency Web Marketing
  • Web Seminars
  • Content-Rich & Current Website
  • eCollateral
  • Client Testimonials
  • Website Video
  • Social Media
  • SEO

Insurance agency lead generation no longer has to revolve around telemarketing. In the web 2.0 era, agencies both large and small can embrace the cost-effective tools available to us to expand their pipeline without spending hours cold calling.

Posted on July 28th, 2010 by John Scranton

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Marketing, Insurance Web Marketing
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