Blogging Guidelines for Insurance Marketing & Lead Generation

  • Posted on April 25, 2017
  • by John Scranton

Insurance Social MediaMany insurance agencies fail to harness the marketing power of a blog. Note the important rewards of a successful blog:

  • Increase website traffic
  • Create new prospect opportunities
  • Improve client relations/retention
  • Position your agency as a thought leader

Here are a few guidelines that insurance agencies should follow to deploy the power of a blog:

  1. Humanize your content- A blog is much more words on a page. Well written content will create a voice of its own and engage prospects.
  2. Improve your customer service – A blog can be an interactive forum where your agency experts can answer client questions, resolving complex issues or providing key updates.
  3. Give them what they want – Clients/prospects want to easy access to information. By consistently sharing targeted content, you position your agency as a reliable source for the future.
  4. Generate more traffic – Blogs attract new readers and in turn new website visitors. You can encourage website visits by leveraging keyword phrases and internal links as calls to action.
  5. Position yourself as an industry expert – Increase your authority by posting current, relevant  and targeted information that is important to your prospects.

To know more about how blogs can improve your web marketing program, visit us at StartUpSelling.

Originally posted by John Scranton on January 20, 2015.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing
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Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on April 24, 2017
  • by John Scranton

Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Insurance Agency Marketing - Insurance Agency Leads
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Posted in: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing
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Insurance Web MarketingStartUpSelling would like to welcome several new agencies to our growing family of clients. New projects include:

  • Prospect Email List Generation
  • Email Marketing Drip Campaigns
  • Website Design & Development
  • Search Engine Optimization
  • Appointment Setting
  • Web Seminar Lead Generation
  • Video Creation & Production

Contact us to learn more about how these services will fuel growth for our agency clients.

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Posted in: Insurance Agency Marketing
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Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on April 17, 2017
  • by John Scranton

Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Insurance Agency Marketing - Insurance Agency Leads
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Posted in: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing
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Agency Webinar: Email Drip Marketing for Insurance Lead Generation

  • Posted on April 10, 2017
  • by John Scranton

Insurance Agency VideosInsurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Posted in: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing
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Marketing Sauce

  • Posted on April 6, 2017
  • by John Scranton

SauceOnce a month or so, my wife and I invest our Sunday in the careful production of spaghetti sauce.  We use her family recipe, which begins with 3 pounds of ground sirloin, 10 large cans of tomatoes and a page long list of vegetables, spices, herbs and other goodies – and ends with two very large pots of delicious sauce.

It takes about an hour to cook the meat, chop the veggies, and to measure and mix each of the other ingredients.  Once everything is simmering on the stove, we wait patiently for 3+ hours while the concoction cooks.  After eating the initial celebratory meal, we package up all the extra sauce and freeze it for future Sundays.  Factoring in the shopping and cleanup, its long process.

The key elements to sauce success are the variety of ingredients and time.  If any of the ingredients are neglected, the sauce does not produce the optimum result.  Too little garlic or a lack of fresh basil can cause me to miss the target.  Not enough patience will result in an undercooked, mediocre product that crushes my ROI.

Executing a marketing campaign is very much like cooking sauce.  With meat and tomatoes you have a foundation that could sustain you, but with a variety of spices, herbs, vegetables and a splash of wine you have a delicious product that will feed you for a long time.  Tasting the sauce early on will allow you to measure your progress, but will not be a clear indicator of your future results and return.

Integrating several web marketing initiatives will over time yield a superior result to traditional programs, as long as you are willing to wait until it has cooked long enough for all the flavors to come together.

Originally Posted by John Scranton on January 9, 2012

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Posted in: B2B Marketing, Business, Insurance Agency Marketing
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Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Digital Insurance Marketing
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Posted in: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing
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