- Posted on August 10, 2017
- by John Scranton
Posted in: Insurance Agency Marketing
Content marketing refers to the approach insurance agencies and wholesale brokers use to create, curate, distribute and promote information (content) your clients and prospects will find valuable. The goal of content marketing is to drive sales, fill the pipeline and help your company grow.
Content marketing, when it’s done right, offers value that is separate from the products and services you sell. When you share content that is educational, entertaining and useful to your audience, you will drive engagement, awareness and sales for your brand.
Here are the types of content that marketers use that can help promote your company:
Content marketing is an investment in your company. Unlike a verbal strategy, which can be forgotten or misunderstood, published content can be referred to, modified and reused over time.
Struggling with keeping up with a consistent marketing strategy? Take the time to develop a content strategy and plan and follow it very closely. Frequent publishing is important for any organization that wants to grow their online presence.
The most effective marketers use social media more than any other tactic; on average, the most successful companies use an average of seven social media platforms. According to the research, LinkedIn is both the most popular and the most effective for content promotion for business to business marketing. (Content Marketing Institute and Marketing Profs, 2015.) Regardless of your industry or company size, a blog should always be the hub of your content marketing efforts.
Originally Posted by John Scranton on May 22, 2015
Educational webinars are a valuable resource for insurance agencies and wholesale brokers. They are especially potent when they explain how to use new technology or share detailed information about a policy or regulatory mandate.
Webinars have certain advantages over other educational delivery systems. Webinars don’t require the time or expense of travel. And participation in webinars doesn’t necessarily require an extensive network.
Here are some webinar delivery strategies that can improve the experience for webinar participants.
A well-planned webinar is an extremely valuable experience for agents and brokers alike. Web seminars can then be recorded and added to insurance video channels and website video libraries, increasing website traffic, expanding reach and conveying expertise.
Originally Posted by John Scranton on May 11, 2015
There are lots of other ways to incorporate video into your marketing strategy so get creative!
Originally Posted by John Scranton on May 5, 2015