Blogging Guidelines for Insurance Marketing & Lead Generation

  • Posted on April 25, 2017
  • by John Scranton

Insurance Social MediaMany insurance agencies fail to harness the marketing power of a blog. Note the important rewards of a successful blog:

  • Increase website traffic
  • Create new prospect opportunities
  • Improve client relations/retention
  • Position your agency as a thought leader

Here are a few guidelines that insurance agencies should follow to deploy the power of a blog:

  1. Humanize your content- A blog is much more words on a page. Well written content will create a voice of its own and engage prospects.
  2. Improve your customer service – A blog can be an interactive forum where your agency experts can answer client questions, resolving complex issues or providing key updates.
  3. Give them what they want – Clients/prospects want to easy access to information. By consistently sharing targeted content, you position your agency as a reliable source for the future.
  4. Generate more traffic – Blogs attract new readers and in turn new website visitors. You can encourage website visits by leveraging keyword phrases and internal links as calls to action.
  5. Position yourself as an industry expert – Increase your authority by posting current, relevant  and targeted information that is important to your prospects.

To know more about how blogs can improve your web marketing program, visit us at StartUpSelling.

Originally posted by John Scranton on January 20, 2015.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing
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3 Steps to Fill Your Pipeline

  • Posted on March 27, 2017
  • by John Scranton

Insurance Email Marketing

1.) Launch an Email Campaign – Insurance agency eMarketing is an important aspect to the successful growth of many agencies, however I believe that it is also a tool that can ignite your marketing initiatives and fill your pipeline quickly.  By sending educationally oriented messages with a clear call to action to your target prospects, you can determine who might be interested in your services.

2.) Run a Web Seminar Series – Running web seminars that draw your in-profile prospects are a highly effective mechanism for building your prospect pool.  Delivering useful information to your target market will allow you to build rapport and convey your value proposition, making the ensuing calls a very warm call for your producers.

3.) Targeted Follow Up Calls – What good is an email or web seminar campaign if it does not yield appointments and opportunities?  Follow up with all who show interest in your email messaging or web seminar presentation in an expeditious manner.  These are prospects who now know you and have some level of interest in your services, so reach out and qualify them and begin filling your pipeline.

Bonus Tip: Leverage LinkedIn – While executing steps 1, 2 and 3, take a few minutes to leverage LinkedIn to spread your message.  Posting your email message or web seminar invitation in appropriate groups can improve results, and connecting with those you speak to will increase rapport and your ability to communicate.

Originally Posted by John Scranton on October 12, 2011

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Posted in: Insurance Agency Lead Generation, Insurance Agency Leads
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Webinar: Why Do Trucking Agencies Fail at Lead Generation?

  • Posted on February 24, 2017
  • by John Scranton

Join us for this brief webinar about trucking agency lead generation. What are the key questions trucking agency executives should ask to create compelling, effective, and profitable lead generation campaigns? What is the fastest path to fill your pipeline with in-profile trucking prospects? In this webinar, our lead gen experts will answer the 10 key questions every trucking agency should ask to optimize lead gen and increase the top line. Example questions:

  • Why do so many trucking agencies fail at lead generation?
  • Why do agencies fail to make sufficient prospecting calls?
  • How do agencies develop an effective prospect list?
  • Why do producers struggle with their lead handling processes?

Learn more at this 25-minute webinar and get your lead generation program on track.

Date & Time: Wednesday March 8th, 1:00-1:25 PM EST

To Register: https://attendee.gotowebinar.com/register/6395977166910494211

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Posted in: Insurance Agency Lead Generation, Insurance Agency Leads
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Join us for this brief, educational webinar and learn how four insurance agencies are building their transportation book of business quickly and profitability. We will review four case studies illustrating the strategy and best practices these agencies use to generate 200% ROI or more every month. Key topics include:

* Lead Generation Best Practices Critical for SuccessTrucking Insurance Leads
* How to Adapt Strategy for Large or Small Fleet Accounts
* Identifying Opportunities to Grow in Transportation
* Four ROI Scenarios Every Agency Wants

At StartUpSelling, we believe Producers should spend more time selling, and less time prospecting. This is the formula that will help new and existing producers achieve and exceed sales goals.

Date and Time: Wed, Mar 8, 2017 1:00 PM – 1:30 PM EST

Registration URL: https://attendee.gotowebinar.com/register/6395977166910494211

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Posted in: Insurance Agency Lead Generation, Insurance Agency Leads
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